1. Product vs. Brand A product is something that is made in a factory A brand is something that is bought by a customer. A product can be copied by a competitor. A brand is unique. A product can be quickly outdated. A successful brand is timeless.
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Editor's Notes
As vacationers hit the road so do amenities--- to the tune of $100 million. Towels, bathrobes, ashtrays, but also bedspreads, shower heads, flatware, TV’s, and wall paintings. Hotels have cut down on theft by NOT putting brand or logo on items.
As vacationers hit the road so do amenities--- to the tune of $100 million. Towels, bathrobes, ashtrays, but also bedspreads, shower heads, flatware, TV’s, and wall paintings. Hotels have cut down on theft by NOT putting brand or logo on items.
65% of US households buy at least once a week. Selling 20 billion fingers. 31% apples. Account for tastes on a 1-7 scale with 7 being green and 1 being yellow. Sells for 50 cents a pound at retail and 14.5 cents at plantation. Can not be bounced or bruised. Potatoes: # 1 state: Idaho, Washington and Maine is #6. Average person eats 142 lbs a year. 60 lbs of french fries, 44 lbs fresh and 37 lbs processed.
P-W-R-C (Producer to Wholesaler to Retailer to Customer to User)
60 November 1991 Health benefits of drinking red wine. minutes
Vintners sampling at retailers (Neiman Marcus), malls, on cruise ships (Crystal Cruises) , bridal events. Liquor Laws:
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