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Characteristics of Indian outbound travel, health and visa
formalities to be followed by Indians to visit some
important outbound countries.
Travelling is an exciting and soul-stirring experience that takes us out of our comfort zone and ushers in
us a new perspective of the world. However, packing, planning and preparing for it is a reality check on
our laziness. So, haul yourself up, listen close and listen carefully. Before you can start dreaming about
sandy beaches and Rocky Mountains, check if you have these essential travel documents in hand.
1. Passport: For international travel, you will need a passport. If you are not a passport holder, apply
for one in advance so that your application will be processed and ready in time. If you already have a
passport, make sure that it does not expire within the next 6 months or until you get back. Always carry
a copy of the passport separately. Keep a copy of the passport at home and also with your travel partner.
Carry around a soft copy of the passport as well. The copies will help to get a replacement faster and
easier just in case the original is lost.
2. Visa: Visa is a small stamp that provides conditional permission for entering a country for a specific
period of time. There are countries that grant visa-on-arrival. So, check if the country you are planning
to visit has visa-on-entry for your passport. If not, apply for a tourist visa for that country. Visa application
needs some time to get processed so it is better to apply for it at the earliest.
3. Forex card/ Foreign currency: One of the most important things to keep in hand when travelling
abroad is forex (foreign exchange). It is always better to carry the local currency of a country you are
going to rather than using your credit/debit card abroad. This way you can avoid the currency conversion
fees abroad. You can exchange your money for foreign currency at extravelmoney.com. If you’d rather
not carry money around, you can also buy a Forex Travel Card. Forex Cards are the best and most
convenient way of carrying foreign currency. It can be loaded with foreign currency and again re-loaded
later if the need arises. Extravelmoney.com facilitates the buying and selling of forex.
4. Travel Insurance: Travel insurance is meant to cover medical emergencies, trip cancellation, lost
luggage and any other emergencies that may occur during a trip.
It is not mandatory to take a travel insurance but it will be good to do so because while travelling abroad
medical expenses might turn out to be very expensive and the insurance can take care of that. Hence a
“worry less” travel experience.
5. Air ticket: Booking flight tickets are something that you need to think about early. If you are travelling
to a well-known tourist spot and it is peak time, chances are that flight ticket rates would be very high.
Booking in advance will help to get the tickets at a cheaper rate. Carry a copy of your confirmed air ticket
while you travel just in case the original is lost. If the return trip is booked, carry a copy of it as well as it
can be asked to be produced at the immigration of certain countries.
Please Note: A confirmed onwards and return air ticket is a necessary document to apply for a visa.
However, if due to some reason your visa application gets rejected then your flight tickets will get wasted
(and so will your money). For this reason, it is better to buy a Refundable Cancellable Ticket. They are
slightly expensive and even when cancelling you may not get 100% of the money back (This depends on
how early you cancel it). So check if there is an option for buying a refundable cancellable flight ticket
and also study its terms and conditions beforehand.
6. Proof of accommodation / Hotel Booking: When on a tourist visa, or for countries with visa-
on-arrival, most of the countries ask for accommodation proof at the immigration counter. A copy of the
hotel booking or the invitation of a relative or friend who resides there will be fine.
Travelling is a wonderful adventure and to do it in a responsible way will ensure a good and meaningful
experience. So, before you head out, make sure you have these essential travel documents in hand. Happy
Tripping!
7. Travel Insurance Plan Details
Yes, a hard copy of your travel insurance certificate can oftentimes be very long (30-60 pages depending
on the plan). If you should need to read the fine print of your travel insurance plan due to a stressful
situation, you may be glad you have a copy.
Luckily, most travel insurance companies have a mobile app that can hold your travel insurance plan
information, as well as all the information you need to call them and start the claims process. If you
purchased your plan with Insure My Trip, your certificate will be emailed to you. You can keep this file
handy in your email inbox or download the PDF to your smartphone. If you download the information
prior to leaving on your trip, when you are traveling, you won’t need a data plan or wireless internet to
access it!
8. Travel Itinerary Details
Whether you have only one reservation or several, you’ll want to keep copies of your itinerary in your
travel luggage. This can help a myriad of ways. We particularly recommend having digital and hard copy
proof that you already paid for a flight or a hotel, to avoid any questions if you arrive and they are
questioning your reservation.
Also, if you should need to call your travel insurance company for any reason, you’ll have all the details
on hand to explain the situation without hesitation. Not to mention, sometimes we just forget things! It’s
great to have a reminder available whenever you need it.
9. Tickets for Events When Traveling
While some travellers prefer to have the tickets in their hand before they depart on their trip, others wait
until the last minute to pick up their tickets from will call. Either way, you’ll want some form of
documentation showing that you have already paid for the event. It could be the actual ticket, but you
can also bring proof of purchase with you.
This way, if you arrive at the box office and they can’t find your ticket, you have proof you did prepay
for the event.
10. COVID-19 Travel Documents
The coronavirus pandemic has changed domestic and international travel alike. While we may not yet
know exactly what travel will be like when the pandemic is completely behind us, we are already seeing
some common trends.
One common requirement for entry into a new destination is proof of a negative COVID-19 test within
a certain timeframe. Many are also requiring travel insurance, with coverage requirements varying by
destination. We recommend confirming this information before purchasing your policy. When traveling,
be sure to keep your proof of insurance and COVID-19 test results in an easily accessible location as they
may be required at different times.
As availability of vaccines is increasing, some travel suppliers are requiring proof of vaccination. For
example, there are already a number of cruise companies who require both their crew and guests to be
vaccinated before sailing. Vaccinated travellers are not only encouraged to travel with their vaccination
card as proof, but keeping this item safe in a plastic sleeve or laminate is recommended.
Some travel suppliers are testing programs that would serve as a standard format for health information
or verification documents. These digital health documents, often referred to as "health passports," may
include proof of a negative COVID-19 test and some may be able to provide proof of vaccination. This
technology is expected to link with health care systems and hospitals to ensure accurate information.
India outbound travel market analysis 2020 - Published in India
Outbound, January 2020
The journey of Indian outbound travel market for over two decades has been a happy one. Indeed, good
enough to cause envy amongst most destinations. From a bare 4.42 million departures in the year 2000,
over 26.30 million Indians took off on various foreign jaunts in 2018, having grown at nearly 10 pc over
the previous year. The market is likely to have repeated the performance in 2019, despite some hiccups
in the economy that had begun to emerge in the second half of the year.
Though India is not yet amongst the top 10 source markets for many countries across the world, it is
already the largest market for many of its neighbours including Bhutan, Nepal, Maldives and Sri Lanka.
For many others including the UAE, Thailand and Malaysia it is rapidly emerging as one of the top five
source markets globally.
Even for destinations further away such as Japan or South Korea or Australia as well as Europe, India is
fast gaining traction as a strong market, even if with its own sets of expectations and complications. Japan
National Tourism Organisation, for instance, has been aggressive in promoting the destination across the
country, holding professional roadshows aimed at tour operators as well as social media campaigns
targeting the individual travellers. One such campaign in early 2019 was focused on busting myths about
Japan such as the absence of vegetarian and Indian cuisine in Japan or another about Japan being an
expensive destination only for the super-rich.
Japan, which received barely 130,000 Indian tourists in 2018, hopes to double the number shortly, with
a significant boost coming in the form of the Tokyo Olympics that would begin in July 2020. Already
many tour operators have been offering dedicated circuits to Japan in the Indian market, expect the
numbers to jump sharply this year in view of not just the Olympics but also a much better connectivity
as the number of direct flights between India and Japan continue to rise each year.
One of the top outbound destinations from India, Thailand is already sitting on a pile of Indian tourists,
but its appetite for more keeps on growing. Says Isra Stapanaseth, director (New Delhi), Tourism
Authority of Thailand, ‘‘Thailand continues to be a very popular destination for Indian travellers and
ranks number six in overall travellers to Thailand. As far as Indian tourist market is concerned from
January to December 2019 we had about 1.9 million Indian tourists to Thailand giving us a phenomenal
growth of around 18 pc over the same period last year. In 2020, we hope to achieve a target of over two
million Indian tourists to Thailand. We also hope that Indians would travel to lesser-known destinations
in Thailand and explore offbeat itineraries and experiences.’’
Thailand’s neighbour Malaysia is no less upbeat about the Indian market and its growing importance. ‘‘As
of October, we continued to record growth in arrivals from this important market source. For the first
10 months of the year, we registered a 24.1 pc growth in terms of arrivals from India as compared to the
same period of last year. We believe that in the remaining two months we will continue to experience
growth in arrivals. We should be able to reach approximately 730,000 to 750,000 Indian tourists for
2019. We continue to be optimistic to see similar pattern for 2020. After all, we are tasked to attract a
million Indian tourist arrivals for 2020,’’ says Sulaiman Suip, director (New Delhi), Tourism Malaysia.
‘‘We received excellent feedback from our efforts to promote Malaysia as a wedding destination. Just in
the second half of this year, we managed to secure about seven important destination weddings in our
country. More couples have already confirmed their weddings in Malaysia,’’ Suip adds.
Just a flight away
One way to guage the importance of a tourism market is the flight connectivity to and from the country.
The last two decades have seen a sea change in the place of India in the global aviation scenario and the
number of airlinesflying into and out of the country. Each successive year has seenaddition of new carriers
flying into India or Indian carriers flying out to a new destination. The pace of additions of new airlines
or new cities that are connected directly from an airport in India has accelerated sharply over the past 10
years, riding largely on the back of growing importance of India as a business destination as well as the
source of tourists flying out.
The year 2019 alone saw the addition of direct flights between several airports sprinkled around the
world, including Georgian capital Tbilisi, Jaffna and Batticaloa in Sri Lanka, Hanoi and Ho Chi Minh in
Vietnam and Dushanbe in Tajikistan. In addition to that several overseas carriers began flying to newer
points within India such as Delta starting daily direct flights to New York from Mumbai, United daily
connecting San Francisco to Delhi, Japan Airlines starting Tokyo to Bengaluru and Lufthansa introducing
Bengaluru-Munich flights.
In the months to come, the number of direct connections between newer airports in India to well-known
cities as well flights from countries or airports not yet connected to India is set to increase at the same
pace at least. Better connectivity is certain to drive growth in leisure and business traffic in both directions
and will provide a further fillip to the rapidly growing outbound tourism flows from India.
Encouragingly, the year 2019 also saw the opening up of direct flights between India and Africa, one of
the most important parts of the world that is extremely poorly serviced. In November, Air India began
its flights to Kenyan capital Nairobi, while there are expectations of several African carriers to start their
operations to India. South African Airways is also expected to return to India in the year 2020, while the
largest African carrier, Ethiopian Airlines, that already added Bengaluru, in addition to its twice daily
flights from Mumbai and New Delhi, is expected to add flights to India to cater to a rising demand for
leisure and business travel from India.
However, some places saw a slow beginning in 2019 due to the exit of Jet Airways. “The peak season
began on a slightly tumultuous note with the exit of Jet Airways from the Indian aviation industry which
led to a reduction in the number of direct flights to Paris. This also did affect summer bookings. On the
positive side, France registered an increase of 16 pc in the number of Indian arrivals. Also, our annual
B2B offsite which took place at Mahabalipuram this September witnessed a record participation of 36
French tourism professionals buoyed to reinforce their presence in the Indian market. We had strong
support from the trade as well with a presence of almost 80 key trade representatives from different parts
of India,” Sheetal Munshaw, director, Atout France, tells India Outbound.
Weddings & MICE
One of the key travel segments that has caught on in a big manner in India over the past 15 years is MICE,
as practically all companies – from hospitals and pharmaceuticals to automobile and cement makers have
begun to pamper and incentivise their distributors and dealers by taking them on fully sponsored junkets
overseas.
India is estimated to generate over two million outbound luxury and MICE tourists annually by 2020,
reinforcing the country’s influence as a key source market for MICE and luxury travel, according to a
report. The MICE travel market in India is expected to hit USD 9 billion (INR 630 billion) by the year
2025.
Destination weddings is yet another segment of outbound travel from India that will continue to grow
strongly and many countries are already betting on presenting themselves as the ideal setting for the next
Big Fat Indian wedding. With over 10 million weddings each year held in India, if even a small fraction of
these are relocated to overseas, it could mean billions of dollars in revenues for the beneficiary
destinations. This is not only due to the high number of weddings, but the relatively large budget for
wedding set aside by an Indian family. It is estimated that wedding is the second biggest expense made by
an average Indian, second only to buying a house. Some weddings cost as much as a fifth of the entire
household saving.
Even a new entrant in the field, Azerbaijan in Eurasia is targetting weddings and MICE in India. ‘‘We
actually had a few Indian weddings in Baku and several big MICE events, corporate events in the country.
Riding on that experience, we are pushing on positioning ourselves as a great wedding destination as well
as perfect venue for specialised events for the Indians. Presently, our strategy for India is to attract
corporate, wedding and leisure travellers. Having a large outbound potential market, India is of high
interest for the Azerbaijani DMCs, focused especially on attracting corporate and wedding travellers,’’
Florian Sengstschmid, CEO, Azerbaijan Tourism Board, tells India Outbound.
“The Indian outbound traveller is more and more attuned to the idea of experiential travel. This trend
continues to be the mainstay of travel patterns seen while planning an overseas holiday. For France, we
have seen an increase in thematic holidays that include self-drive escapades, winter breaks, travel around
gastronomy and wine, shopping breaks etc. There is a gradual and positive increase in the number of
nights that travellers are spending in France. More and more Indians prefer to now visit France as a solo
destination with an average stay of eight nights that includes Paris and other destinations in France. Even
for Paris, visitors are gradually moving away from classic experiences and opting for off-beat activities
which is very encouraging,” says Munshaw.
Experience-based travel
One of the most important trends in the recent years in Indian travel industry is personalisation of travel.
More and more travellers are seeking tailor-made and bespoke programmes and don’t mind shelling out
a premium for a package made to order and suiting their demands and expectations.
Also, the Indian travellers are increasingly turning away from just sight-seeing and moving towards
experiential travel, not just in the familiar destinations like Europe or North America, but also in
relatively unexplored countries like Jordan, Tunisia, Azerbaijan or Mexico. Another segment that is set
to continue its recent boom is cruise tourism. After years of being an also-ran in the market, Indian
travellers are emerging as a significant chunk of business for many cruise companies, operating not just in
the vicinity but also literally across the seven seas. And many destinations are thrilled. For instance,
Singapore is set to cross 200,000 marks in terms of number of Indian travellers taking a cruise having
grown at a fast clip over the past three years.
According to expert’s cruise tourism boom will continue from India as only a fraction of Indian outbound
visitors is currently using cruises. This could be mainly due to misperceptions about the price of a cruise
as even experienced travellers believe cruises to be a luxury experience, out of their reach. However,
Felix Chan, vice president of sales – Asia, Norwegian Cruise Line Holdings, a major cruise operator in
Northern Europe says cruises in fact have much more value deals than land-based vacations.
At a conference in India, Chan highlighted two key aspects, value-adds and choices. “A lot of guests don’t
care whether it is cruise vacations or land vacations. They care about if they want to go to a certain
destination, at a certain budget, which form of vacation can offer them the best experience. Over the past
three years, Northern Europe has become a very attractive cruising destination because the hotel, dining
and transportation is expensive in the Indian market and in Asia. If you compare a cruising vacation to
Northern Europe and are telling about having the same experience at much less total cost and value-adds,
you will find great value. This is one of the most powerful ways to sell cruise vacations,” Chan says. He
adds that another powerful message to boost cruise tourism from India is by informing the customers
about the wide variety of options available, to fit all budgets and durations being sought by travellers. “A
lot people in India and Asia have strong perception that there may not be many offerings on a cruise ship.
We need to change that perception. Talk about the choices,” Chan says.
Uncertainty over economy
While everything else seems to be positive for the outbound tourism market to keep its growth rate, the
only uncertainty could be the severe economic slowdown that gripped the country in 2019. At under 5
pc, the GDP is expected to clock its lowest growth in six years, many sectors have been in the vice-like
grip of a severe contraction, notably automobiles, real estate, manufacturing, mining and power
generation. The political turmoil over the Citizenship Amendment Act that has gripped the entire country
since December can only add to the uncertainty over the direction the Indian economy will take in the
year 2020.
There are already troubling signs of the slowdown hitting the tourism sector as well. Hotels in Goa are
normally overbooked in December, but this year there has been a sharp drop, nearly 30 pc, in arrivals of
both overseas and domestic travellers. The airlines, too, are feeling the pinch as the Indian civil aviation
market, which had been the fastest growing in the world for the past decade, registered its first
contraction in nearly two decades as business and leisure air travel took a hit.
The overseas travel seems to have escaped the axe, so far. Many destinations believe that the market is
large enough and the mix of travellers broad enough to cushion against any downturn. Nishant Kashikar,
country manager – India & Gulf, Tourism Australia, is one. “A forward-booking trend and based on our
arrivals data, we should continue to see a healthy double-digit growth in visitation from India to
Australia,’’ Kashikar told an Indian media.
“2019 has been a Grand Cru vintage in terms of challenges. However, with the shift in mind-set over the
last few years where travel has become a way of life and is no longer a luxury for the Indian globetrotters,
we are hopeful that the resilience and wanderlust in India will enable us to stay stable if not augment our
tourism footprint ex India. We are confident that France will continue to be on the bucket-list of Indian
travellers for the coming year. Over the last few years, we have registered a consistent annual growth of
10-15 pc in the influx of Indians coming to our shores. For 2020, our focus will also be to showcase
Reunion Island as part of our alliance with the Tourism Board since October 2018. Weddings will
continue to be a key focus area for us in addition to accentuating our areas of excellence and signature
tourism brands through all our marketing and communication campaigns with a concerted focus on digital
marketing,” adds Munshaw.
Tourism Malaysia’s Sulaiman Suip dismisses worries about the economic slowdown in India and the
impact that it may have on travel to Malaysia. ‘‘What economic slowdown! India’s economy is too big
for us to feel anything. We are seeing positive signs in the market. There is a surge in visitors from Tier
II and Tier III cities and they will continue to lead the way in 2020,’’ he tells India Outbound
optimistically. Amen to that…
Published in India Outbound, January 2020

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Characteristics of Indian outbound travel.pdf

  • 1. Characteristics of Indian outbound travel, health and visa formalities to be followed by Indians to visit some important outbound countries. Travelling is an exciting and soul-stirring experience that takes us out of our comfort zone and ushers in us a new perspective of the world. However, packing, planning and preparing for it is a reality check on our laziness. So, haul yourself up, listen close and listen carefully. Before you can start dreaming about sandy beaches and Rocky Mountains, check if you have these essential travel documents in hand. 1. Passport: For international travel, you will need a passport. If you are not a passport holder, apply for one in advance so that your application will be processed and ready in time. If you already have a passport, make sure that it does not expire within the next 6 months or until you get back. Always carry a copy of the passport separately. Keep a copy of the passport at home and also with your travel partner. Carry around a soft copy of the passport as well. The copies will help to get a replacement faster and easier just in case the original is lost. 2. Visa: Visa is a small stamp that provides conditional permission for entering a country for a specific period of time. There are countries that grant visa-on-arrival. So, check if the country you are planning to visit has visa-on-entry for your passport. If not, apply for a tourist visa for that country. Visa application needs some time to get processed so it is better to apply for it at the earliest. 3. Forex card/ Foreign currency: One of the most important things to keep in hand when travelling abroad is forex (foreign exchange). It is always better to carry the local currency of a country you are going to rather than using your credit/debit card abroad. This way you can avoid the currency conversion fees abroad. You can exchange your money for foreign currency at extravelmoney.com. If you’d rather not carry money around, you can also buy a Forex Travel Card. Forex Cards are the best and most convenient way of carrying foreign currency. It can be loaded with foreign currency and again re-loaded later if the need arises. Extravelmoney.com facilitates the buying and selling of forex. 4. Travel Insurance: Travel insurance is meant to cover medical emergencies, trip cancellation, lost luggage and any other emergencies that may occur during a trip.
  • 2. It is not mandatory to take a travel insurance but it will be good to do so because while travelling abroad medical expenses might turn out to be very expensive and the insurance can take care of that. Hence a “worry less” travel experience. 5. Air ticket: Booking flight tickets are something that you need to think about early. If you are travelling to a well-known tourist spot and it is peak time, chances are that flight ticket rates would be very high. Booking in advance will help to get the tickets at a cheaper rate. Carry a copy of your confirmed air ticket while you travel just in case the original is lost. If the return trip is booked, carry a copy of it as well as it can be asked to be produced at the immigration of certain countries. Please Note: A confirmed onwards and return air ticket is a necessary document to apply for a visa. However, if due to some reason your visa application gets rejected then your flight tickets will get wasted (and so will your money). For this reason, it is better to buy a Refundable Cancellable Ticket. They are slightly expensive and even when cancelling you may not get 100% of the money back (This depends on how early you cancel it). So check if there is an option for buying a refundable cancellable flight ticket and also study its terms and conditions beforehand. 6. Proof of accommodation / Hotel Booking: When on a tourist visa, or for countries with visa- on-arrival, most of the countries ask for accommodation proof at the immigration counter. A copy of the hotel booking or the invitation of a relative or friend who resides there will be fine. Travelling is a wonderful adventure and to do it in a responsible way will ensure a good and meaningful experience. So, before you head out, make sure you have these essential travel documents in hand. Happy Tripping! 7. Travel Insurance Plan Details Yes, a hard copy of your travel insurance certificate can oftentimes be very long (30-60 pages depending on the plan). If you should need to read the fine print of your travel insurance plan due to a stressful situation, you may be glad you have a copy. Luckily, most travel insurance companies have a mobile app that can hold your travel insurance plan information, as well as all the information you need to call them and start the claims process. If you purchased your plan with Insure My Trip, your certificate will be emailed to you. You can keep this file handy in your email inbox or download the PDF to your smartphone. If you download the information
  • 3. prior to leaving on your trip, when you are traveling, you won’t need a data plan or wireless internet to access it! 8. Travel Itinerary Details Whether you have only one reservation or several, you’ll want to keep copies of your itinerary in your travel luggage. This can help a myriad of ways. We particularly recommend having digital and hard copy proof that you already paid for a flight or a hotel, to avoid any questions if you arrive and they are questioning your reservation. Also, if you should need to call your travel insurance company for any reason, you’ll have all the details on hand to explain the situation without hesitation. Not to mention, sometimes we just forget things! It’s great to have a reminder available whenever you need it. 9. Tickets for Events When Traveling While some travellers prefer to have the tickets in their hand before they depart on their trip, others wait until the last minute to pick up their tickets from will call. Either way, you’ll want some form of documentation showing that you have already paid for the event. It could be the actual ticket, but you can also bring proof of purchase with you. This way, if you arrive at the box office and they can’t find your ticket, you have proof you did prepay for the event. 10. COVID-19 Travel Documents The coronavirus pandemic has changed domestic and international travel alike. While we may not yet know exactly what travel will be like when the pandemic is completely behind us, we are already seeing some common trends. One common requirement for entry into a new destination is proof of a negative COVID-19 test within a certain timeframe. Many are also requiring travel insurance, with coverage requirements varying by destination. We recommend confirming this information before purchasing your policy. When traveling, be sure to keep your proof of insurance and COVID-19 test results in an easily accessible location as they may be required at different times. As availability of vaccines is increasing, some travel suppliers are requiring proof of vaccination. For example, there are already a number of cruise companies who require both their crew and guests to be vaccinated before sailing. Vaccinated travellers are not only encouraged to travel with their vaccination card as proof, but keeping this item safe in a plastic sleeve or laminate is recommended.
  • 4. Some travel suppliers are testing programs that would serve as a standard format for health information or verification documents. These digital health documents, often referred to as "health passports," may include proof of a negative COVID-19 test and some may be able to provide proof of vaccination. This technology is expected to link with health care systems and hospitals to ensure accurate information. India outbound travel market analysis 2020 - Published in India Outbound, January 2020 The journey of Indian outbound travel market for over two decades has been a happy one. Indeed, good enough to cause envy amongst most destinations. From a bare 4.42 million departures in the year 2000, over 26.30 million Indians took off on various foreign jaunts in 2018, having grown at nearly 10 pc over the previous year. The market is likely to have repeated the performance in 2019, despite some hiccups in the economy that had begun to emerge in the second half of the year. Though India is not yet amongst the top 10 source markets for many countries across the world, it is already the largest market for many of its neighbours including Bhutan, Nepal, Maldives and Sri Lanka. For many others including the UAE, Thailand and Malaysia it is rapidly emerging as one of the top five source markets globally. Even for destinations further away such as Japan or South Korea or Australia as well as Europe, India is fast gaining traction as a strong market, even if with its own sets of expectations and complications. Japan National Tourism Organisation, for instance, has been aggressive in promoting the destination across the country, holding professional roadshows aimed at tour operators as well as social media campaigns targeting the individual travellers. One such campaign in early 2019 was focused on busting myths about Japan such as the absence of vegetarian and Indian cuisine in Japan or another about Japan being an expensive destination only for the super-rich. Japan, which received barely 130,000 Indian tourists in 2018, hopes to double the number shortly, with a significant boost coming in the form of the Tokyo Olympics that would begin in July 2020. Already many tour operators have been offering dedicated circuits to Japan in the Indian market, expect the numbers to jump sharply this year in view of not just the Olympics but also a much better connectivity as the number of direct flights between India and Japan continue to rise each year. One of the top outbound destinations from India, Thailand is already sitting on a pile of Indian tourists, but its appetite for more keeps on growing. Says Isra Stapanaseth, director (New Delhi), Tourism Authority of Thailand, ‘‘Thailand continues to be a very popular destination for Indian travellers and ranks number six in overall travellers to Thailand. As far as Indian tourist market is concerned from
  • 5. January to December 2019 we had about 1.9 million Indian tourists to Thailand giving us a phenomenal growth of around 18 pc over the same period last year. In 2020, we hope to achieve a target of over two million Indian tourists to Thailand. We also hope that Indians would travel to lesser-known destinations in Thailand and explore offbeat itineraries and experiences.’’ Thailand’s neighbour Malaysia is no less upbeat about the Indian market and its growing importance. ‘‘As of October, we continued to record growth in arrivals from this important market source. For the first 10 months of the year, we registered a 24.1 pc growth in terms of arrivals from India as compared to the same period of last year. We believe that in the remaining two months we will continue to experience growth in arrivals. We should be able to reach approximately 730,000 to 750,000 Indian tourists for 2019. We continue to be optimistic to see similar pattern for 2020. After all, we are tasked to attract a million Indian tourist arrivals for 2020,’’ says Sulaiman Suip, director (New Delhi), Tourism Malaysia. ‘‘We received excellent feedback from our efforts to promote Malaysia as a wedding destination. Just in the second half of this year, we managed to secure about seven important destination weddings in our country. More couples have already confirmed their weddings in Malaysia,’’ Suip adds. Just a flight away One way to guage the importance of a tourism market is the flight connectivity to and from the country. The last two decades have seen a sea change in the place of India in the global aviation scenario and the number of airlinesflying into and out of the country. Each successive year has seenaddition of new carriers flying into India or Indian carriers flying out to a new destination. The pace of additions of new airlines or new cities that are connected directly from an airport in India has accelerated sharply over the past 10 years, riding largely on the back of growing importance of India as a business destination as well as the source of tourists flying out. The year 2019 alone saw the addition of direct flights between several airports sprinkled around the world, including Georgian capital Tbilisi, Jaffna and Batticaloa in Sri Lanka, Hanoi and Ho Chi Minh in Vietnam and Dushanbe in Tajikistan. In addition to that several overseas carriers began flying to newer points within India such as Delta starting daily direct flights to New York from Mumbai, United daily connecting San Francisco to Delhi, Japan Airlines starting Tokyo to Bengaluru and Lufthansa introducing Bengaluru-Munich flights. In the months to come, the number of direct connections between newer airports in India to well-known cities as well flights from countries or airports not yet connected to India is set to increase at the same pace at least. Better connectivity is certain to drive growth in leisure and business traffic in both directions and will provide a further fillip to the rapidly growing outbound tourism flows from India.
  • 6. Encouragingly, the year 2019 also saw the opening up of direct flights between India and Africa, one of the most important parts of the world that is extremely poorly serviced. In November, Air India began its flights to Kenyan capital Nairobi, while there are expectations of several African carriers to start their operations to India. South African Airways is also expected to return to India in the year 2020, while the largest African carrier, Ethiopian Airlines, that already added Bengaluru, in addition to its twice daily flights from Mumbai and New Delhi, is expected to add flights to India to cater to a rising demand for leisure and business travel from India. However, some places saw a slow beginning in 2019 due to the exit of Jet Airways. “The peak season began on a slightly tumultuous note with the exit of Jet Airways from the Indian aviation industry which led to a reduction in the number of direct flights to Paris. This also did affect summer bookings. On the positive side, France registered an increase of 16 pc in the number of Indian arrivals. Also, our annual B2B offsite which took place at Mahabalipuram this September witnessed a record participation of 36 French tourism professionals buoyed to reinforce their presence in the Indian market. We had strong support from the trade as well with a presence of almost 80 key trade representatives from different parts of India,” Sheetal Munshaw, director, Atout France, tells India Outbound. Weddings & MICE One of the key travel segments that has caught on in a big manner in India over the past 15 years is MICE, as practically all companies – from hospitals and pharmaceuticals to automobile and cement makers have begun to pamper and incentivise their distributors and dealers by taking them on fully sponsored junkets overseas. India is estimated to generate over two million outbound luxury and MICE tourists annually by 2020, reinforcing the country’s influence as a key source market for MICE and luxury travel, according to a report. The MICE travel market in India is expected to hit USD 9 billion (INR 630 billion) by the year 2025. Destination weddings is yet another segment of outbound travel from India that will continue to grow strongly and many countries are already betting on presenting themselves as the ideal setting for the next Big Fat Indian wedding. With over 10 million weddings each year held in India, if even a small fraction of these are relocated to overseas, it could mean billions of dollars in revenues for the beneficiary destinations. This is not only due to the high number of weddings, but the relatively large budget for wedding set aside by an Indian family. It is estimated that wedding is the second biggest expense made by an average Indian, second only to buying a house. Some weddings cost as much as a fifth of the entire household saving.
  • 7. Even a new entrant in the field, Azerbaijan in Eurasia is targetting weddings and MICE in India. ‘‘We actually had a few Indian weddings in Baku and several big MICE events, corporate events in the country. Riding on that experience, we are pushing on positioning ourselves as a great wedding destination as well as perfect venue for specialised events for the Indians. Presently, our strategy for India is to attract corporate, wedding and leisure travellers. Having a large outbound potential market, India is of high interest for the Azerbaijani DMCs, focused especially on attracting corporate and wedding travellers,’’ Florian Sengstschmid, CEO, Azerbaijan Tourism Board, tells India Outbound. “The Indian outbound traveller is more and more attuned to the idea of experiential travel. This trend continues to be the mainstay of travel patterns seen while planning an overseas holiday. For France, we have seen an increase in thematic holidays that include self-drive escapades, winter breaks, travel around gastronomy and wine, shopping breaks etc. There is a gradual and positive increase in the number of nights that travellers are spending in France. More and more Indians prefer to now visit France as a solo destination with an average stay of eight nights that includes Paris and other destinations in France. Even for Paris, visitors are gradually moving away from classic experiences and opting for off-beat activities which is very encouraging,” says Munshaw. Experience-based travel One of the most important trends in the recent years in Indian travel industry is personalisation of travel. More and more travellers are seeking tailor-made and bespoke programmes and don’t mind shelling out a premium for a package made to order and suiting their demands and expectations. Also, the Indian travellers are increasingly turning away from just sight-seeing and moving towards experiential travel, not just in the familiar destinations like Europe or North America, but also in relatively unexplored countries like Jordan, Tunisia, Azerbaijan or Mexico. Another segment that is set to continue its recent boom is cruise tourism. After years of being an also-ran in the market, Indian travellers are emerging as a significant chunk of business for many cruise companies, operating not just in the vicinity but also literally across the seven seas. And many destinations are thrilled. For instance, Singapore is set to cross 200,000 marks in terms of number of Indian travellers taking a cruise having grown at a fast clip over the past three years. According to expert’s cruise tourism boom will continue from India as only a fraction of Indian outbound visitors is currently using cruises. This could be mainly due to misperceptions about the price of a cruise as even experienced travellers believe cruises to be a luxury experience, out of their reach. However, Felix Chan, vice president of sales – Asia, Norwegian Cruise Line Holdings, a major cruise operator in Northern Europe says cruises in fact have much more value deals than land-based vacations.
  • 8. At a conference in India, Chan highlighted two key aspects, value-adds and choices. “A lot of guests don’t care whether it is cruise vacations or land vacations. They care about if they want to go to a certain destination, at a certain budget, which form of vacation can offer them the best experience. Over the past three years, Northern Europe has become a very attractive cruising destination because the hotel, dining and transportation is expensive in the Indian market and in Asia. If you compare a cruising vacation to Northern Europe and are telling about having the same experience at much less total cost and value-adds, you will find great value. This is one of the most powerful ways to sell cruise vacations,” Chan says. He adds that another powerful message to boost cruise tourism from India is by informing the customers about the wide variety of options available, to fit all budgets and durations being sought by travellers. “A lot people in India and Asia have strong perception that there may not be many offerings on a cruise ship. We need to change that perception. Talk about the choices,” Chan says. Uncertainty over economy While everything else seems to be positive for the outbound tourism market to keep its growth rate, the only uncertainty could be the severe economic slowdown that gripped the country in 2019. At under 5 pc, the GDP is expected to clock its lowest growth in six years, many sectors have been in the vice-like grip of a severe contraction, notably automobiles, real estate, manufacturing, mining and power generation. The political turmoil over the Citizenship Amendment Act that has gripped the entire country since December can only add to the uncertainty over the direction the Indian economy will take in the year 2020. There are already troubling signs of the slowdown hitting the tourism sector as well. Hotels in Goa are normally overbooked in December, but this year there has been a sharp drop, nearly 30 pc, in arrivals of both overseas and domestic travellers. The airlines, too, are feeling the pinch as the Indian civil aviation market, which had been the fastest growing in the world for the past decade, registered its first contraction in nearly two decades as business and leisure air travel took a hit. The overseas travel seems to have escaped the axe, so far. Many destinations believe that the market is large enough and the mix of travellers broad enough to cushion against any downturn. Nishant Kashikar, country manager – India & Gulf, Tourism Australia, is one. “A forward-booking trend and based on our arrivals data, we should continue to see a healthy double-digit growth in visitation from India to Australia,’’ Kashikar told an Indian media. “2019 has been a Grand Cru vintage in terms of challenges. However, with the shift in mind-set over the last few years where travel has become a way of life and is no longer a luxury for the Indian globetrotters,
  • 9. we are hopeful that the resilience and wanderlust in India will enable us to stay stable if not augment our tourism footprint ex India. We are confident that France will continue to be on the bucket-list of Indian travellers for the coming year. Over the last few years, we have registered a consistent annual growth of 10-15 pc in the influx of Indians coming to our shores. For 2020, our focus will also be to showcase Reunion Island as part of our alliance with the Tourism Board since October 2018. Weddings will continue to be a key focus area for us in addition to accentuating our areas of excellence and signature tourism brands through all our marketing and communication campaigns with a concerted focus on digital marketing,” adds Munshaw. Tourism Malaysia’s Sulaiman Suip dismisses worries about the economic slowdown in India and the impact that it may have on travel to Malaysia. ‘‘What economic slowdown! India’s economy is too big for us to feel anything. We are seeing positive signs in the market. There is a surge in visitors from Tier II and Tier III cities and they will continue to lead the way in 2020,’’ he tells India Outbound optimistically. Amen to that… Published in India Outbound, January 2020