PATANJALI

1. THE NEW KING OF FMCG
MADE BY:
PANKAJ GOYAL
088

2. HISTORY
• Patanjali was founded in 2006.
• Patanjali Ayurved Ltd. was established by Acharya
Balkrishna.
• This industrial unit has been established for
manufacturing pure quality and scientifically
developed mineral and herbal products.
• Patanjali is bigger than Emani and Jyothy Labs and is
perhaps the fastest growing fast moving consumer
company in India and with revenue in excess of Rs
2500 crore for 2014-15.

3. GROWTH

4. PATANJALI FACTS
• The fast-growing Patanjali is eyeing Rs 5,000 crore
with a stupendous 150 per cent growth expected this
year.
• Patanjali launched its atta noodles early some week
and has a full range of food, grocery, personal care and
soap products.
• The global herbal market is growing fast, about 15-20
percentage points faster than the rest , and the premium
segment is growing even faster.

5. • The strong follower base coupled with aggressive pricing
helped him overtake established players in ayurvedic
FMCG like Emami and Himalaya.
• Patanjali has now tied up with Kishore Biyani's Big
Bazaar and other Indian company.
• Ramdev said that that Patanjali's ayuvedic products are
"thousand times better" than any global brand.
• It is real game changer.

6. • Patanjali has its challenges:
• Too much rides on Ramdev and his personal standing
in India and globally.
• Patanjali lacks educated managers and marketers.

7. REFERENCES
 www. Economictimes.com
 www. Financialexpress.com