Retail is hurting. The top 3 trends disrupting retail may also save it. Conceptual, Physical and Virtual innovations will build new forms of retail.
Conceptual -- 1:1 Retailing (Kurt Salmon)
Physical -- re-allocation of physical transportation assets
Virtual -- merger of offline and online behavior and systems
3 top disrupting trends for retail now and by 2020
1. Pano Anthos
Eaglepoint Advisors 2014
IN PARTNERSHIP WITH KURT SALMON
916-512-1570
1
1:1 Retailing is the trademark of Kurt Salmon. All other trademarks owned by respective parties
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Eaglepoint Background
Eaglepoint is a
boutique advisory firm
that helps you
reinvent your future
when facing disruptive
market situations.
Unlike traditional
agencies or
consultants,
Eaglepoint provides
operational legacy to
the business.
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Pano’s Background
• 4 yrs Social Gaming
• 2 yrs Youtube Video
• 6 yrs Ecommerce
• 3 yrs Mobile
Apps/Games
• 1 yr Internet of Things
• 2 yrs SOTF
• Advisor P/E Firms
• Interim CEO
• CTO Alloy Digital
• Founder – Digital
Practice, Kurt Salmon
• 4x Startup CEO
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Virtual
Virtual
becomes our
second
dimension
Physical
Thousand
Points of
Logistics
Conceptual
1:1 Retailing*
Top 3 Disruptor Trends
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1/3 – 1/2 of Retail Stores Gone by 2020
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Retail is being disrupted –
1/3 – 1/2 of Retail Stores Gone by 2020
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Its not the price of the product
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Post-purchase
• Support Me
• Remember Me
Purchase
• Show Me
• Help Me
Historical customer desires haven’t changed
Pre-purchase
• Know Me
• Educate Me
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Physical
Thousand
Points of
Logistics
Conceptual
1:1 Retailing
Top 3 Disruptor Trends
Virtual
Virtual
becomes our
second
dimension
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Key Definers of 1:1
Retailing
Customer is King
Customers will be the center of
unique offers
Experience will separate successful
from failing physical stores
Offline and Online will become
indistinguishable
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Power is in the hands of the consumer
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And that device is Mobile and
increasingly a tablet
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Key Definers of 1:1
Retailing
Customer is King
Customers will be the
center of unique offers
Experience will separate successful
from failing physical stores
Offline and Online will become
indistinguishable
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19. IN PARTNERSHIP WITH KURT SALMON
Apple’s Ibeacon and 1:1
Retailing®
1:1 Retailing is the Trademark of Kurt Salmon 19
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Unique Offers - The Impact of Apple’s Ibeacon – (Indoor GPS)
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Impact of Ibeacon =APV
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Today: Typical Specialty Retailer Provides Limited Cross - Sell
Source: Kurt Salmon
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Enormous Opportunities to Cross Sell in this 1:1 World
Source: Kurt Salmon
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Key Definers of 1:1
Retailing
Customer is King
Customers will be the center of
unique offers
Experience will separate
successful from failing
physical stores
Offline and Online will become
indistinguishable
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Key Definers of 1:1
Retailing
Customer is King
Customers will be the center of
unique offers
Experience will separate successful
from failing physical stores
Offline and Online will
become
indistinguishable
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One Identity to Rule Them All
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By 2020, Everything Computes
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By 2020 # of Internet Things will Hit 50 Billion
Cows Today
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By 2020 # of Internet Things will Hit 50 Billion
Everything Tomorrow
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40% of all Showroomers in stores do not purchase!!
36.
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What if Showrooms came back…
with a purpose?
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Physical
Thousand
Points of
Logistics
Conceptual
1:1 Retailing
Top 3 Disruptor Trends
Virtual
Virtual
becomes our
second
dimension
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Sharing Economy Meets Logistics
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Same Day Logistics via
Sharing Economy
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Physical
Thousand
Points of
Logistics
Conceptual
1:1 Retailing
Top 3 Disruptor Trends
Virtual
Virtual
becomes
our second
dimension
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Virtual Dressing is Coming…
Virtual Dressing Rooms – “Its Like Being There”
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Virtualness is moving to Main Street as Tech Improves
Oculus Rift $2BMicrosoft Kinect
http://youtu.be/CvQEcsSjg2M
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Virtual
Virtual
becomes our
second
dimension
Physical
Thousand
Points of
Logistics
Conceptual
1:1 Retailing
THANK YOU
Editor's Notes
What I want to say here is is that the stores are a key asset that e-commerce only providers don’t have
Lots of great things can be done in a store that you cannot do online
Try things on
Social shopping
Get immediate service
Clean Uncluttered Presentation
Visual Showrooming high value products in the store
Plenty of Inventory for Accessories (Cross-Sell/Up-Sell)
Huge Sales Service Component
Sales Service is mobile
POS is mobile and personal
Go to where the customer is, not force the customer to us
Huge Usage Service -- Genius Bar
Position in Store
Visibility of Queue –
Timed appointments
Information query
Full Service
Waiting for appointment promotes cross-sell and upsell
What I want to say here is is that the stores are a key asset that e-commerce only providers don’t have
Lots of great things can be done in a store that you cannot do online
Try things on
Social shopping
Get immediate service
Clean Uncluttered Presentation
Visual Showrooming high value products in the store
Plenty of Inventory for Accessories (Cross-Sell/Up-Sell)
Huge Sales Service Component
Sales Service is mobile
POS is mobile and personal
Go to where the customer is, not force the customer to us
Huge Usage Service -- Genius Bar
Position in Store
Visibility of Queue –
Timed appointments
Information query
Full Service
Waiting for appointment promotes cross-sell and upsell
Consumers have more choices, information
Showrooming
Loss of relevance
More expensive (on average) with no clear additional value
Inconvenient
Siloed from mobile and online experience
Little inventory
Mobile shopping
Brand Activity Engagement
Drop ship with new services
Modular – popup feel
Fit and look have been missing online
AR bridges the gap between online and offline
Ideal for head-oriented products (hats) and accessories where fit is easy to map