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Scent Marketing Solutions 
By Hydroemission
FINE FRAGRANCES IN STORE – AN APPROACH STARTED BY CARTIER IN 
1931 
The diffusion of fragrances in retails in not a new pr...
IF YOU REMOVED YOUR LOGO, WOULD THE CONSUMER RECOGNIZE 
YOUR BRAND? 
! 
There is a significant opportunity to differentiat...
SOME QUANTITATIVE ANALYSIS OF SCENT MARKETING! 
Many test, cases and examples are available to support the evidence of Sce...
PRACTICAL ISSUES IN SCENT MARKETING FOR RETAILERS 
When a Marketing manager looks into Scent Marketing, the characteristic...
A MATERIAL SCIENCE COMPANY IN THE FIELD OF SCENT MARKETING 
Hydroemission’s facts 
• Established in 2003 
• HQ in Singapor...
AWARDS, RECOGNITION AND SUPPORT 
Hydroemission is a technology company applying material science to create innovative 
sol...
CONTROLLED RELEASE TECHNOLOGY FOR SCENT DIFFUSION 
Polymers 
activated by air 
Encapsulated 
scent oils 
Polymer 
Unit 
Sc...
SCENTFILM™ - AN INNOVATIVE SCENT MARKETING PRODUCT 
• Activation by air currents 
• No machinery or mechanical installatio...
THE SAFEST AND HEALTHIEST APPROACH TO SCENT MARKETING 
• No VOC 
• Based on natural vaporization 
(like a flower or fruit)...
www.hydroemission.com/scentQmarketing/! 
Singapore 
Hydroemission Corporation Pte Ltd 
229 Mountbatten Road #03-38, 
Mount...
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A description of Scent Marketing, and a fresh perspective on its implementation - Hydroemission

Sensory branding is the process of marketing appealing to all senses in relation to the brand.

This brief presentation by Hydroemission explains the origins of Scent Marketing and gives you a guideline of what to look for in a Scent Marketing strategy.

Hydroemission is a Singaporean company, with an innovative perspective on Scent Marketing, and sales offices in Hong Kong and Shanghai.

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A description of Scent Marketing, and a fresh perspective on its implementation - Hydroemission

  1. 1. Scent Marketing Solutions By Hydroemission
  2. 2. FINE FRAGRANCES IN STORE – AN APPROACH STARTED BY CARTIER IN 1931 The diffusion of fragrances in retails in not a new practice, but the application of a fragrance identified and reserved for a Brand is a growing trend among Marketers, Brand Managers and Visual Merchandisers. ! Through a signature scent, Scent Marketing connects consumers to your brand on a whole new level that is impossible to reach with traditional methods Different fragrances guide customers at different stages of engagement (used mostly in hotel industry) A scented environment leads consumers to stay longer and spend more. Scent Marketing! Customer Journey! Ambient Scenting! The most basic usage of fragrances Odor Control! as air fresheners value!
  3. 3. IF YOU REMOVED YOUR LOGO, WOULD THE CONSUMER RECOGNIZE YOUR BRAND? ! There is a significant opportunity to differentiate and gain a leadership positioning in the customer mind, by leveraging on in-store scenting. • Humans are able to recall 5% of what we read, but they recall 35% of smells and can associate them to particular memories or situations • People’s moods improve 40% when exposed to a pleasant fragrance … but … 85% of communication with the consumer only happens via audible or visual media !
  4. 4. SOME QUANTITATIVE ANALYSIS OF SCENT MARKETING! Many test, cases and examples are available to support the evidence of Scent Marketing being a extremely effective marketing lever. • Las Vegas slot players spent 45% more money in a scented environment than those in an unscented location • Between equivalent products, 84% of respondents preferred items presented in scented rooms • The addition of a scent to a visual ad increased the recall rate 500% above the same ad without a scent • Between equivalent products, respondents remember more attributes of products being presented in scented environment • When asking customers about their impressions of a DIY store, positive responses rose 50% after scenting. Staff is even perceived to be harder-working and more knowledgeable.
  5. 5. PRACTICAL ISSUES IN SCENT MARKETING FOR RETAILERS When a Marketing manager looks into Scent Marketing, the characteristics that he should look at are: safety, flexibility, invisibility and cost. Safety A retail manager has enough problems to keep him awake at night, and he doesn’t need to add any more related to the health of its personnel, leakages or fire hazards. !! Invisibility !! It is bizarre that after spending so much effort in the retail design, a manager accepts a black fuming box standing on the shelves of the store… but it happens. Cost A Manager may like the concept of Scent Marketing, but he is constantly firefighting against increasing costs. It is understandable that he may only want to allocate a limited budget to Scent Marketing. Flexibility The fragrance must be pleasantly and evenly distributed around the shop. Read!more!at:! h,ps://plus.google.com/+Hydroemission/posts/eTCvf44rZA8!
  6. 6. A MATERIAL SCIENCE COMPANY IN THE FIELD OF SCENT MARKETING Hydroemission’s facts • Established in 2003 • HQ in Singapore, with offices in Hong Kong and Shanghai • Specializes in controlled release technology applied to Scent Marketing & IAQ • R&D and manufacturing in Singapore • Partners with finest fragrance houses in Europe and USA • International patents filed • Distributors in Australia, Bahrain, China, Hong Kong, India, Indonesia, Japan, South Korea, South Africa, Malaysia, Morocco, Spain, Thailand, Turkey, United Arab Emirates, United Kingdom, United States
  7. 7. AWARDS, RECOGNITION AND SUPPORT Hydroemission is a technology company applying material science to create innovative solutions to existing problems. Technology Innovation Program Best Innovation Award 2011 SEC-Senoko Green Research Affiliation Innovation Award 2012 Q3 2013 IFRA Halal ISO 9001 “Innovative Products”
  8. 8. CONTROLLED RELEASE TECHNOLOGY FOR SCENT DIFFUSION Polymers activated by air Encapsulated scent oils Polymer Unit Scented Matrix Matrix Activation By Airflow Release of Scent Polymer pockets opens Scent is released We only offer what we manufacture in our premises in Singapore, and we only manufacture products that apply our proprietary controlled release technology. See the video at: http://www.hydroemission.com/technology/
  9. 9. SCENTFILM™ - AN INNOVATIVE SCENT MARKETING PRODUCT • Activation by air currents • No machinery or mechanical installation required • Signification cost savings • Invisible after application • Flexible • User friendly • Environmentally friendly • In solid form • Easily distributed by air or sea to facilitate international implementation
  10. 10. THE SAFEST AND HEALTHIEST APPROACH TO SCENT MARKETING • No VOC • Based on natural vaporization (like a flower or fruit) • Vapor molecules are in the range of 10 – 20 microns, hence do not enter lungs • Scent vaporization at room temperatures ensure scent quality 10 – 20 micron scent particle 1 – 5 micron scent particle
  11. 11. www.hydroemission.com/scentQmarketing/! Singapore Hydroemission Corporation Pte Ltd 229 Mountbatten Road #03-38, Mountbatten Square, 398007 Tel. (65) 3158 2994 Fax. (65) 6491 6541 Hong Kong Hydroemission (HK) Limited Unit 1001, 10/F, Miramar Tower, 132 Nathan Road, Tsim Sha Tsui Tel: (852) 5808 3855 Fax: (852) 3010 9480 China Hydroemission Corporation Pte Ltd Shanghai Representative Office Suite 5167, Raffles City, 268 Xi Zang Middle Road, Shanghai, 200001 Tel: (86) 21 5157 8043 Fax: (86) 21 2312 7777

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