News recommendations are particularly challenging given the high number of new contents produced every day and the fast deterioration of its value for the users, demanding models and infrastructure able to deal with those nuances and serve a newly trained model about 100 times per day. Attending this presentation you're going to follow a detailed overview of how R&D team of Hearst's TV division is putting together Google BigQuery, Kubernetes cluster and Tensorflow to build a hybrid recommendation system combining model-based matrix factorization, content recency, and content semantics through NLP.