San Diego's Best Reader Poll goes mobile. Here's how it works.

1. San Diego’s Best
Goes Mobile!

2. Program Overview
• The San Diego’s Best Reader Poll allows San Diegans to voice their local
favorite places for everything from shopping, surfing and clubbing, to
dining, banking and relaxing.
When all is
• Readers can nominate & vote in several different mobile methods; said and done
– Visiting our mobile site at sdbestpoll.mobi San Diegans
– Text SDBest to 56654 for a link to our mobile site will answer the
– Use special key word text codes that automatically nominate and vote for question we pose:
candidates directly.
Note: Readers can also nominate and vote by mail via the U-T San Diego print ballot and online at sdbestpoll.com
Boost your nominations & votes with “Who Do
our “SD Best” Mobile promo package You Love?”
for businesses
•People can nominate and vote just for you right from
their phones!
•Build a permanent mobile database of loyal followers
•Send out special promotions via SMS Text messages
•Custom Mobile Website
•Get Listed in the SD Best Mobile Guide with a link to your
mobile website
Nomination phase is May 6-23, Voting phase is June 17 – July 3, Winners published on Sept. 2, 2012

3. Why Mobile?
Who doesn’t love instant
connection? Most San Diegans with
mobile internet use search
By going mobile, we allow Readers
to instantly nominate or vote for Mobile Internet
the best companies on the spot via Searchers
our general text code promotions 38.90% Non-Mobile Internet
or instant keyword texts for 61.10% Searchers
specific companies.
San Diego Readers are digitally
43% (1,013,634) of San Diegans have access to the
connected, and by offering San internet on a mobile device.
Diego’s BEST Readers Poll on a 61.1% (618,984) of those who own a mobile device
mobile platform we open up the have used it to search for something on the
internet.
nomination, voting and winners Source: Scarborough Research, 2012 R1
circle to a greater audience!

4. How to find it on your mobile?
OPTION 1:
Simply text SDBEST to 56654. We
will send you a text message with
a link to quickly and directly
access San Diego’s Best Reader
Poll mobile platform.
OPTION 2:
On your mobile phone, use your
online browser and enter:
sdbestpoll.mobi to be directed to
our mobile site
Once there you can search by
category to nominate or vote for
the BEST company of your choice.

5. How To nominate?
OR TEXT! Ask your favorite
Step 1: Go to our Step 2: Nominate your Step 3: Submit your businesses for their
Mobile Site. Find nomination and keyword to instantly
BEST by entering in nominate them by
the category to the nominee name choose another texting it to 56654 in all
you would like to category to nominate of their categories!
nominate in again!
• For additional SDBest information and newsletter sign up by entering your email address
• Explore and nominate in as many categories as you wish each day!
• Visit the nominees and honorable mention company sites and get their special
offers, discounts, coupons, freebies and more!

6. How To vote?
Top Nominees HERE Thank you for your
Top Nominees HERE vote! Vote Again!
Top Nominees HERE
Top Nominees HERE
Step 1: Go to our Mobile Step 2: Review the top 10 Step 3: Submit your vote OR TEXT! Ask your favorite
Site. Find the category nominees and vote businesses for their
and choose another keyword to instantly
you would like to vote on your BEST . View category to nominate vote for them by texting
in honorable mention again! it to 56654 in all of their
companies too! categories!
• For additional SDBest information and newsletter sign up by entering your email address
• Explore and vote in as many categories as you wish each day!
• Visit the nominees and honorable mention company sites and get their special offers,
discounts, coupons, freebies and more!

7. How to Find the Winners!
WINNERS HERE
WINNERS HERE
WINNERS HERE
Step 1: Go to our Mobile Step 2: View the Winners. Step 3: View their OR TEXT! Ask your favorite
Site. Find the category See honorable websites, find their businesses for their
you want to see the mention companies addresses, call keyword to get special
BEST companies too! them, join their offers, discounts, coup
mailing lists and more!
ons, freebies and more
by texting it to 56654!
Visit the nominees and honorable mention company sites and get their special
offers, discounts, coupons, freebies and more!

8. Promote your BEST Brand
Show your
With our Promotion Package you can:
customers why
you deserve the • Allow your customers to instantly nominate and
SDBEST love! vote for you in all of your categories with one
simple text message daily!
• Build a database of mobile users who believe in
your product, brand and company
• Offer your loyal followers special
offers, coupons, and promotions via text
• Promote your company with custom mobile
website that integrates and directs readers to
your site year long via the San Diego’s Best
mobile site.

9. SD BEST Mobile Promo Package
With our Promotion Package we will:
• Provide Keyword text codes to instantly
brand your San Diego’s Best promotions
on all your marketing materials
• Deliver customizable printable table tents
& Posters for your location, allowing for
easy texting instructions to instantly
nominate or vote for your company in all
of your categories simultaneously
• Promote San Diego’s Best Reader Poll on
all of our Media Platforms driving traffic to
your mobile site, increasing mobile
awareness and marketing your brand

10. Promote your Text Code
Gain new customers With our Promotion Package you can:
with the San Diego’s
BEST Promotion • Promote your text code in all of your
marketing, example “Text XYZ Carpet to
Package!
56654” to nominate or Vote for us.
• Increase your mobile SEO, by ranking
higher in mobile searches with your
customized mobile website
• Get more in store traffic with our simple
driving directions and click to call features
• Get more sales with your mobile friendly
special offers, coupons, menus, events
and more
• Stay connected year-long to the San
Diego’s Best Reader. Guiding readers
when it's time to decide where to go and
what to do - in every avenue of their life.

11. Don’t Wait- Promote your
BEST Brand today!
Don’t miss out on this exciting opportunity to empower your
audience to quickly & easily vote for your company with our
San Diego’s Best promotion platform.
Let’s Recap what we’ll deliver:
1. PROMOTION POWER- Get more SD Best mobile Nomination and Voting Power with
your own keyword text nomination and voting code – empowering your audience
to vote for you instantly right from the palm of their hand – promote your keyword
text code via our customizable, printable table tents and posters
2. MOBILE WEBSITE*- year round 2-way communication with your customers
featuring links directly from our mobile Readers Poll where you can build a mobile
audience database, with push notifications where you can offer them
specials, coupons, and freebies, or engage them with newsletter sign ups, contact
information including tap to call, directions to your store front, or link to video –
photos, blog posts or any other mobile message. *Note 100 push text messages included
monthly, Each additional 500 push texts are $25 per month
3. MOBILE SEARCH- more and more people are searching for businesses on their
phones – have a mobile ready website for a great user experience, be search engine
friendly and increase your visibility on all mobile platforms
Ask your Sales Representative
for more information or email
advertising@utsandiego.com
Just $99/mo
With 12 month agreement