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Hays and APA Roadshow 2011 London presentation 02/03/11 The Association of Personal Assistants
HAYS/APA SEMINAR CAREERS BEST PRACTICE Geoff Sims Wednesday 1 st  March 2011 Winner of the PA Employer of the Year 2010
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A CAREER AS A PA TODAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“  PA S  JUGGLE MANY ROLES, PROJECTS, BUDGETS AND PEOPLE AND MANAGE THE MANAGER “ Nikki Mason – PA to Geoff Sims
[object Object]
ESSENTIAL SKILLS FOR THE MODERN WORKPLACE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE IMPORTANCE OF SOFT SKILLS ,[object Object],[object Object],[object Object],[object Object]
[object Object]
CAREER PATH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
KEEP YOUR CV UP-TO-DATE ,[object Object],[object Object],[object Object],[object Object],[object Object]
GET YOUR CV RIGHT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE IMPORTANCE OF KEYWORDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
LONDON SNAPSHOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
THE 2010 AWARD ,[object Object],[object Object],[object Object]
2011 HAYS PA OF THE YEAR AWARD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
STAND OUT FROM THE CROWD ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU
Laura Richardson FAPA DipPA Hays and The Times ‘PA of the Year’ The Association of Personal Assistants
Be a PA of the Year! Laura Richardson
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Today I plan to take you through… © Laura Richardson 2011
[object Object],How did I become a PA?! Professional chocoholic Frozen Food Fiend Sausage Connoisseur Yellow Fats Ambassador © Laura Richardson 2011
[object Object],How did I become a PA?! Laura- Brand Manager Senior Brand Manager Marketing Manager Business Unit Director Category Vice President The Dreaded Corporate Ladder! POLITICS! © Laura Richardson 2011
[object Object],[object Object],[object Object],My epiphany! ,[object Object],© Laura Richardson 2011
“ Why on earth do you want to become a PA?!” The reaction…. © Laura Richardson 2011
Starting my PA career… ,[object Object],[object Object],[object Object],[object Object],© Laura Richardson 2011
[object Object],[object Object],My Breakthrough Moment… CONSERVATORIES!! © Laura Richardson 2011
[object Object],I’d had a Breakthrough Moment! ,[object Object],[object Object],[object Object],[object Object],© Laura Richardson 2011
With a little bit of hard work & enthusiasm-  I kept growing my role! Became Chair of Company Event Committee Promoted to PA to Chairman, CEO & CFO New Project: Lead a Benchmarking study of the company New Project: Designed Business Process Models to improve company efficiency Made part of Managers Group Promoted to Executive Assistant Line Management of own Assistant New Project: Part of Business Transformation Team- identifying growth opportunities for the company Became Chair of PA Group PA of the Year!! © Laura Richardson 2011
[object Object],[object Object],[object Object],[object Object],[object Object],I transformed my role in 2.5 years… “ I’ve never thought of the role as senior or important, and certainly not manager level …until now!” © Laura Richardson 2011
So, why did I win?! What makes a PA of the Year? ? © Laura Richardson 2011
Become an excellent PA/ PA of the Year! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Laura Richardson 2011
The five roles at a glance: © Laura Richardson 2011 Switched on Structurer Confided-in Therapist All-seeing PR Agent Business Guru Transformer- Translator
How to become an excellent PA/ PA of the Year! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Laura Richardson 2011
What do I mean by having the right Mindset?! “ I’m  just  a PA” © Laura Richardson 2011
The Media is realising the importance of PAs! © Laura Richardson 2011
Surveys show how important PAs are! The APA Business Leaders Survey  of 5000 businesses showed that  44% of business leaders thought a PA increased their effectiveness by significantly more than 40%.   Deborah Meaden  from  Dragon’s Den  publicly commented that this statistic came as no surprise as ‘ the importance of having [a PA] at the base is paramount ’. © Laura Richardson 2011
The world’s most successful people know we PAs are important! Oprah Winfrey  valued her PA, Beverley Coleman, so highly that she offered her  $1 million  to stay in the job. George Clooney  rates his PA so much he bought her a  mansion  down the road from his in  Beverley Hills. Richard Branson  bought his PA , Penni Pike, a  houseboat  to show his gratitude for her brilliant work. 94  of the  Times 100 Most Influential People  in the World list a PA as an important influence in their lives. Two of the World's Richest Men  (Bill Gates & Warren Buffett) publicly praise their PAs. © Laura Richardson 2011
Key business & industry experts know the importance of the PA role! “ The role is changing  and it is now far more to do with planning, scheduling and management effectiveness than typing, filing and making coffee. The modern PA provides  essential support  to a busy executive and is there to catch the ball in a crisis.” Dr. Gareth Osborne,  Director General Association of Personal Assistants “ The role of a PA used to be regarded as a support function but its  status has risen  so it is now seen much more as a  fully fledged career .” Geoff Sims, Managing Director Hays PA & Secretarial © Laura Richardson 2011
“ Being a PA can be a  career choice  for  highly competent business professionals . You can never underestimate the value of a good PA.” Karren Brady “ The role of the PA is changing; PAs are far  more valued and respected  than they were ten years ago” Victoria Sprott, UK Director Office Team “ It is clear that the position of a PA is becoming  highly coveted ” Sophie Silver, Gumtree Jobs “ The PA has  never been better qualified  and that’s reflected in salaries” Cora Lydon,  Executive PA  Magazine Key business & industry experts know the importance of the PA role! © Laura Richardson 2011
You should now be convinced we’re important!! ,[object Object],[object Object],“ I think that the PA role can be a very full & important one- but I don’t think I’m capable of growing my role.” “ I have lots of low-level tasks that I need to do- they’re time consuming but are important, and they don’t leave me enough time to do some more advanced things like project work etc.” “ I think my role is important, but others don’t, which means that I don’t get invited to projects or get given high level tasks.” 1. 3. 2. © Laura Richardson 2011
[object Object],[object Object],Common Challenge 1:  Perceived lack of skills  “ I think that the PA role can be a very full & important one- but I don’t think I’m capable of growing my role.” TRAINING NETWORKING © Laura Richardson 2011
[object Object],[object Object],[object Object],[object Object],[object Object],Common Challenge 2:  Lots of low level tasks consuming time “ I have lots of low-level tasks that I need to do- they’re time consuming but are important, and they don’t leave me enough time to do some more advanced things like project work etc.” © Laura Richardson 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Common Challenge 3: Lack of respect from colleagues “ I think my role is important, but others don’t  which means that I don’t get invited to projects or get given high level tasks.” © Laura Richardson 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],USE YOUR BOSS!! © Laura Richardson 2011
[object Object],[object Object],[object Object],[object Object],[object Object],Confidence? © Laura Richardson 2011
“ Why on earth do you want to become a PA?!” In conclusion…. Because it’s a great career choice! © Laura Richardson 2011
[object Object],[object Object],[object Object],[object Object],[object Object],So what next?! © Laura Richardson 2011
“ Nothing great in the world has ever been accomplished without passion” Georg Wilhelm Friedrich Hegel There’s nothing to stop you now!! ,[object Object],© Laura Richardson 2011
The Association of Personal Assistants The professional body for PAs, EPAs and VPAs in the UK and increasingly the world Dr. Gareth Osborne www.paprofessional.com © APA 2011
Membership © APA 2011
to a group of like-minded professionals belonging © APA 2011
being recognised as a true professional Laura Richardson FAPA DipPA © APA 2011
being informed You, your Boss and your business © APA 2011
sharing best practice © APA 2011
£ expressing an opinion to local, national and European government © APA 2011
having a career path © APA 2011
being trained © APA 2011
and qualified © APA 2011
coming together © APA 2011
sharing advantage © APA 2011
© APA 2011
© APA 2011

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PA Seminar - Hays and APA London March 2011

  • 1. Hays and APA Roadshow 2011 London presentation 02/03/11 The Association of Personal Assistants
  • 2. HAYS/APA SEMINAR CAREERS BEST PRACTICE Geoff Sims Wednesday 1 st March 2011 Winner of the PA Employer of the Year 2010
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  • 5. “ PA S JUGGLE MANY ROLES, PROJECTS, BUDGETS AND PEOPLE AND MANAGE THE MANAGER “ Nikki Mason – PA to Geoff Sims
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  • 22. Laura Richardson FAPA DipPA Hays and The Times ‘PA of the Year’ The Association of Personal Assistants
  • 23. Be a PA of the Year! Laura Richardson
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  • 28. “ Why on earth do you want to become a PA?!” The reaction…. © Laura Richardson 2011
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  • 32. With a little bit of hard work & enthusiasm- I kept growing my role! Became Chair of Company Event Committee Promoted to PA to Chairman, CEO & CFO New Project: Lead a Benchmarking study of the company New Project: Designed Business Process Models to improve company efficiency Made part of Managers Group Promoted to Executive Assistant Line Management of own Assistant New Project: Part of Business Transformation Team- identifying growth opportunities for the company Became Chair of PA Group PA of the Year!! © Laura Richardson 2011
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  • 34. So, why did I win?! What makes a PA of the Year? ? © Laura Richardson 2011
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  • 36. The five roles at a glance: © Laura Richardson 2011 Switched on Structurer Confided-in Therapist All-seeing PR Agent Business Guru Transformer- Translator
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  • 38. What do I mean by having the right Mindset?! “ I’m just a PA” © Laura Richardson 2011
  • 39. The Media is realising the importance of PAs! © Laura Richardson 2011
  • 40. Surveys show how important PAs are! The APA Business Leaders Survey of 5000 businesses showed that 44% of business leaders thought a PA increased their effectiveness by significantly more than 40%. Deborah Meaden from Dragon’s Den publicly commented that this statistic came as no surprise as ‘ the importance of having [a PA] at the base is paramount ’. © Laura Richardson 2011
  • 41. The world’s most successful people know we PAs are important! Oprah Winfrey valued her PA, Beverley Coleman, so highly that she offered her $1 million to stay in the job. George Clooney rates his PA so much he bought her a mansion down the road from his in Beverley Hills. Richard Branson bought his PA , Penni Pike, a houseboat to show his gratitude for her brilliant work. 94 of the Times 100 Most Influential People in the World list a PA as an important influence in their lives. Two of the World's Richest Men (Bill Gates & Warren Buffett) publicly praise their PAs. © Laura Richardson 2011
  • 42. Key business & industry experts know the importance of the PA role! “ The role is changing and it is now far more to do with planning, scheduling and management effectiveness than typing, filing and making coffee. The modern PA provides essential support to a busy executive and is there to catch the ball in a crisis.” Dr. Gareth Osborne, Director General Association of Personal Assistants “ The role of a PA used to be regarded as a support function but its status has risen so it is now seen much more as a fully fledged career .” Geoff Sims, Managing Director Hays PA & Secretarial © Laura Richardson 2011
  • 43. “ Being a PA can be a career choice for highly competent business professionals . You can never underestimate the value of a good PA.” Karren Brady “ The role of the PA is changing; PAs are far more valued and respected than they were ten years ago” Victoria Sprott, UK Director Office Team “ It is clear that the position of a PA is becoming highly coveted ” Sophie Silver, Gumtree Jobs “ The PA has never been better qualified and that’s reflected in salaries” Cora Lydon, Executive PA Magazine Key business & industry experts know the importance of the PA role! © Laura Richardson 2011
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  • 50. “ Why on earth do you want to become a PA?!” In conclusion…. Because it’s a great career choice! © Laura Richardson 2011
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  • 53. The Association of Personal Assistants The professional body for PAs, EPAs and VPAs in the UK and increasingly the world Dr. Gareth Osborne www.paprofessional.com © APA 2011
  • 55. to a group of like-minded professionals belonging © APA 2011
  • 56. being recognised as a true professional Laura Richardson FAPA DipPA © APA 2011
  • 57. being informed You, your Boss and your business © APA 2011
  • 58. sharing best practice © APA 2011
  • 59. £ expressing an opinion to local, national and European government © APA 2011
  • 60. having a career path © APA 2011
  • 61. being trained © APA 2011
  • 62. and qualified © APA 2011
  • 63. coming together © APA 2011

Notes de l'éditeur

  1. Outline of what I plan to take you through today- hopefully I won’t bore you!! I’ll give a brief overview of how I got to where I am today- I’ve been asked a lot what I think makes a great PA- so, I've spoken to a lot of industry experts and top Pas , past award winners and added these to my own views- I’ve distilled the down into the 5 key roles an excellent PA needs to perform. I’ll then look at what’s needed to be a really excellent EA , and give top tips on how to get there! Pics of Devil wears Prada- hopefully none of your bosses are like that! But in case they are hopefully this presentation will help give a few suggestions on how to do what Anne Hathaway did- and show the boss who’s the real boss in the end!