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Beyond Stuck in the Middle Seat®: How Disney Lost, Then Restored the Luster to the Magic KingdomDoug Lipp, President, G. Douglas Lipp & AssociatesGary McNeil, Vice President of Marketing, Parature
Parature Parature is a global leader in on-demand software (SaaS) for customer service and support Parature enables organizations to: Reduce the cost of supporting their customers Have a 360 view of customer issues Retain their customers Improve customer loyalty Generate more revenue from their base Deliver “great” customer service
Gaming and Digital Media Business Services Technology Healthcare Associations Education 850 Customers Across Industries & Market Segments
The Customer Has Never Been More Important!   In light of sales teams selling less - organizations are focused on: Customer retention Customer upsell and cross sell opportunities Lifetime value of a customer Overall revenue from the customer base
Service Has Become A Major Differentiator Improving the customer experience Multi-channel support Providing support in the manner by which the customer wants it Reducing customer effort Delivering on the promise of first contact resolution The result is reduced frustration Increasing customer loyalty By reducing customer effort you increase customer loyalty Increased loyalty is a game changer
Parature:  An Integrated Support Suite CUSTOMER TOUCH POINTS SERVICE DESK  Delivering Multi-Channel Support For your CSR’s to Manage All Customer Interactions Metrics &Reports Deploy Surveys Feedback Chat Ticket ? Forums Your CSR Downloads Mobile  Your Customer E-Mail Knowledge-base and FAQ’s 360º Customer History Intelligent Workflow Phone Service Desk 6
…Backed by an Intuitive, Intelligent System Parature lets you: ,[object Object]
Program auto-responses for repetitive inquiries
Establish an integrated internal knowledge base
Manage tasks and time-based alerts to ensure adherence to SLA thresholds
Report upon CSR productivity
Incorporate customer data to ensure “One View of the Customer”
Collect and analyze customer feedback
Integrate ticketing data with customer records and chat windows
…update your customer portal with each and every mouse click ,[object Object]
Rosetta Stone Customer Portal – Serving 1 Million Customers Browse or Search Knowledge Base Support Portal Chat with Agent Submit a Ticket Phone Support
Support for Every Facebook Fan Page ,[object Object]
 Your Customers can get Support right on your Facebook Fan Page.
 Your Customers can share their positive support experiences through their friend’s streams.Parature  for Be Where Your Customers Are.
Deliver Multi-Channel Support On Facebook Deliver multi-channel support to your customers via searchable FAQ’s, live chat, and feedback/comment forms
www.DougLipp.com Beyond Stuck In the Middle Seat™ Welcome Change  Take Control
www.DougLipp.com
www.DougLipp.com
www.DougLipp.com How Disney Lost,  Then Restored  the Luster  to the Magic Kingdom
www.DougLipp.com When is a Train, Not a Train?
www.DougLipp.com Survival of the Fittest…
www.DougLipp.com Survival of the Fittest… From Davey Crockett to The Lion King
www.DougLipp.com Survival of the Fittest… From Davey Crockett to The Lion King And Beyond!
www.DougLipp.com Lessons From Disney: “Be Willing to Change To Remain the Same”
www.DougLipp.com Organizations That Reinvent Themselves   Doug Lipp
www.DougLipp.com Organizations That Reinvent Themselves Will Dominate Their Market!   Doug Lipp
www.DougLipp.com Maximize Your Potential:
www.DougLipp.com Maximize Your Potential: Overcome the Obstacles
www.DougLipp.com Maximize Your Potential: Overcome the Obstacles  Create the Opportunities
www.DougLipp.com The Obstacles
www.DougLipp.com Obstacle #1   Whaaa, This Isn’t Fair!
www.DougLipp.com
www.DougLipp.com
www.DougLipp.com   “Whaaa” ,[object Object]
Refuse to Look for the Positive
 Why Does This Always Happen    to 	Me???
www.DougLipp.com Obstacle #2 Over-React
www.DougLipp.com
www.DougLipp.com
www.DougLipp.com
www.DougLipp.com Over-React ,[object Object]
 Pitch a Fit (“Break” Stuff)
 “Those Jerks!”,[object Object]
www.DougLipp.com
www.DougLipp.com Build Walls ,[object Object]
 Get Even …   … “I’ll Show Them!”
www.DougLipp.com The Opportunities
www.DougLipp.com Beyond Stuck In the Middle Seat™ Expanding The Possibilities
www.DougLipp.com Opportunity #1 Perspective…
www.DougLipp.com Opportunity #1 Perspective…                       Do You See it                        Like I see it?
www.DougLipp.com
www.DougLipp.com FEATURE FILMS ARE THE RE- SULT OF YEARS OF SCIENTI- FIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
www.DougLipp.com
www.DougLipp.com FEATURE FILMS ARE THE RE- SULT OF YEARS OF SCIENTI- FIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
www.DougLipp.com
www.DougLipp.com FEATURE FILMS ARE THE RE- SULT OF YEARS OF SCIENTI- FIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
www.DougLipp.com FEATURE FILMS ARE THE RE- SULT OF YEARS OF SCIENTI- FIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
www.DougLipp.com FEATURE FILMS ARE THE RE- SULT OF YEARS OF SCIENTI- FIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
www.DougLipp.com FEATURE FILMS ARE THE RE- SULT OF YEARS OF SCIENTI- FIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
www.DougLipp.com FEATURE FILMS ARE THE RE- SULT OF YEARS OF SCIENTI- FIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
www.DougLipp.com FEATURE FILMS ARE THE RE- SULT OF YEARS OF SCIENTI- FIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
www.DougLipp.com FEATURE FILMS ARE THE RE- SULT OF YEARS OF SCIENTI- FIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS
www.DougLipp.com How “Clean” Is Clean?
www.DougLipp.com Opportunity #2 Creative Bridge - Building
www.DougLipp.com
www.DougLipp.com Creative Bridge-Building A Lesson From Starbucks
www.DougLipp.com Creative Bridge-Building A Lesson From Disney
www.DougLipp.com Creative Bridge-Building A Lesson From Disney          	 	(Remember the Train Story?)
www.DougLipp.com Creative Bridge-Building A Lesson From Disney Moustaches? Oh No!
www.DougLipp.com Opportunity #3 Mental Toughness
www.DougLipp.com Mental Toughness
www.DougLipp.com Mental Toughness You’re In Control, Even When …
www.DougLipp.com Mental Toughness You’re In Control, Even When … Stuck In the Middle Seat™
www.DougLipp.com Attitude: Your Passport to Success
www.DougLipp.com
www.DougLipp.com Attitude: Attitude Drives Change  We Control Our Attitude… …Nothing Else!

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Beyond Stuck in the Middle Seat®: How Disney Lost, Then Restored the Luster to the Magic Kingdom

Editor's Notes

  1. Let me show you some examples of these questions and the stark realization that Vizio is not responding to these questions. Read the three examplesThis slide depicts the challenge with having a facebook fan page but no way to answer customer questions. The level of frustration is high and customers who may be interested in buying from Vizio will now think twice because of the lack of engagement by Vizio to answer their questions.