Even for B2B marketers, social media can be a time consuming part of the average work day. However, the time marketers invest in social media is often caused by a reactionary approach, jumping from channel to channel with no defined strategy. With the right tools and a consistent strategy, marketers can take hold of their social media. Automation tools like Pardot can take care of many of the time consuming and repetitive tasks, all that you need is a well defined daily plan and some self discipline.