The document provides information about Big Bazaar GEN NEXT stores. It discusses the store located in DLF Mall of India, which is spread over 56,000 square feet and features technology upgrades, experience zones, and LED lighting for an improved shopping experience. The document also summarizes the product categories sold, inventory levels, staffing, competition from stores like Hypercity, service quality focus, target customer demographics, annual communication budget, and major challenges for store management.

1. RETAIL OPERATIONS
Prepared by: Salomika Jena
Anu Arya
Ashwarya Chaudhary
Prachi Jha
Aditi Singh
Arindita Dey

2. ABOUT BIG BAZAAR GEN NEXT
• Big Bazaar GEN NXT store located at DLF Mall of India and spread over 56,000 sq
feet area is ‘The very latest in retail innovation’ and ‘Next Generation’ version of Big
Bazaar store.
• The Big Bazaar GEN NXT store brings the best of retail innovation under one roof.
• It is designed to give a multi-sensorial, smart and easy shopping experience that
heightens the joy of shopping. We believe these stores will redefine the shopping
experience and set new benchmarks for retailing in India.

3. ABOUT BIG BAZAAR GEN
NEXT
• Big Bazaar GEN NXTstore have technology upgrade at
• cash tills that ensure faster checkouts
• experience zones for multi-sensorial experiences for food products
• wider merchandize and assortments across all categories
• and a whole new design that has LED lighting, large digital screens, digital shelf
talkers and energy saving technologies that optimize air-conditioning, humidity and
lighting within the store.
• Each of these features are geared to attract every segment of customers including
customers looking for superior service, are time-constrained, or are technologically
savvy and look forward to experiencing newness in every shopping experience.

4. ABOUT FUTURE GROUP
• The pioneer of modern retailing in India, Future Grouptakes pride in being an Indian company
that understands and caters to the unique shopping needs of Indian.
Future Group operates through three listed entities - Future Retail Limited, Future Lifestyle
Fashions Limited and Future Consumer Enterprise Limited. Future Retail Limited operates
• Big Bazaar
• Foodhall
• Fbb
• Ezone
• HomeTown and
• Food Bazaar chains
It collectively operates 400 stores spread over 11 million square feet of retail space.

5. THE GEN NEXT
STORE AT
MALL OF INDIA

6. SIZE OF THE STORE
• SIZE: 80,000 sq.ft.
• CARPET AREA: 58,000 sq.ft.
• SHARE OF SELLING SPACE: 72.5%
• STORE ROOM AREA: 2,841sq.ft
• OFFICE AREA: 1,892 sq.ft

8. BIG BAZAAR HOLDS A TOTAL OF 4600 BRANDS
IN THE FOLLOWING PRODUCT CATEGORIES
CLASSIFICATION OF PRODUCTS
FBB:
• Mens’ Fashion
• Ladies Fashion
• Kids’ Fashion
• Footwear
HPC :
• Beauty
• Cleaning Needs
• Cooking aids
• Cooking needs
• Dining needs
• Home and fabric care

9. FOOD BAZAAR:
• Farm Fresh
• Food services
• Processed food
• Staples
OTHERS:
• Stationery
• Sports
• Toys
• Bags and Travel accessories
• Trolleys and suitcases
BIG BAZAAR HOLDS A TOTAL OF 4600 BRANDS
IN THE FOLLOWING PRODUCT CATEGORIES
CLASSIFICATION OF PRODUCTS

10. HOME:
• Home essentials
• Home fashion
• Home utility
• Kids’ Utility
• Storage needs
E-ZONE
• Small appliances
• Large appliances
• IT and Communication
• Television and Video
BIG BAZAAR HOLDS A TOTAL OF 4600 BRANDS
IN THE FOLLOWING PRODUCT CATEGORIES
CLASSIFICATION OF PRODUCTS

11. INHOUSE BRANDS AT BIG BAZAAR
GEN NEXT
HPC AND FOOD BAZAAR:
• KARA
• TERRA
• SWISS TEMPLLE
• THIN SKIN
• CARE MATE
• CLEAN MATE
• TASTY TREAT
• SANGI’S
• KOSH
• SUNKIST
• GRUEZI
• FRESH AND PURE
• THIN SKIN
• DESI ATTA
• PRATHA
• SACH
• GOLDEN HARVEST

12. FASHION:
• SRISHTI
• BUFFALO
• PINK AND BLUE
• PRIMA DIVA
• ATEESA
• IVORY TAG
• LEE COOPER
INHOUSE BRANDS AT BIG BAZAAR
GEN NEXT
• DJ&C
• SPUNK
• CHAMPION
• UMBRO
• SHYLA
• Knight hood
• Shatranj
• NYX

13. LINE OF BUSINESS - FOOD
BAZAAR & HPC
Category Inventory Inventory share Sales share
HPC and Beauty
Centre 85L 10% 17%
Processed Foods 85L 10% 19%
Staples 50L 5.88% 13%
Live Kitchen and Non
Veg 20L 2.30% 7%
Fruits & Vegetables 10L 1.10% 4%
TOTAL FOOD AND
HPC 2.5Cr 29.4% 60%
TOTAL
ASSORTMENT
(STORE) 8.5Cr

14. Category Inventory Inventory Share Sales share
MENS’ 39.70L 4.67% 6%
LADIES 60.47L 7.1% 15%
KIDS’ 40.90L 4.8% 3%
FOOTWEAR 7.45L 0.87% 4%
Total (FBB) 148.52L 17.47% 28%
Total (STORE) 8.5Cr
LINE OF BUSINESS - FASHION

15. Category Inventory Inventory Share Sales share
Home essentials 7.45L 0.87% 0.94%
Home Fashion 5.91L 0.69% 0.98%
Home Utility 23.88L 2.8% 1.87%
Storage Needs 5.71L 0.67% 0.78%
Kids’ Utility 2.83L 0.332% 0.54%
Total(HOME) 45.78L 5.38% 5.11%
Total (STORE) 8.5Cr
LINE OF BUSINESS - HOME

16. E-ZONE & OTHERS
Category Inventory Inventory Share Sales share
Stationery 14L 1.6% 0.54%
Sports 2.22L 0.26% 0.28%
Toys 10.73L 1.26% 0.98%
Bags and Accessories 3.90L 0.45% 0.51%
Trolleys and Suitcases 1.01L 0.11% 0.24%
E-ZONE 59.5L 7% 4.33%
Total 90.6L 3.7% 6.89%
Total (STORE) 8.5Cr

18. STAFF
• NO OF FULL TIME EMPLOYEE: 250
• NO OF PART TIME EMPLOYEE: 300
• Selling Area/Employee: 450 sq ft/employee

19. COMPETITION
TOP COMPETITORS
• Hypercity( Garden Galleria Mall,Noida)
• Big Bazar(The Greater India Place,Noida)

20. HYPERCITY (DISTANCE 1.4KM)

21. STRENGTHS
• Spread over 38,000sqft, the hypermarket strives to provide its consumers with a
world-class shopping experience under one roof.
• Leader in the Indian retail sector with prior experience in running retail stores such
as Shoppers Stop, crossword before establishing Hypercity.
• Accomplishing over 12 Hypercity superstores in India in all major cities such as
Mumbai, Hyderabad, Pune, Banglore,etc.
• Excellent management
• Large economies of scale compared to competitors.

22. WEAKNESSES
• Huge infrastructure involved.
• Low possibility of success of this store format in lower tier-2 and tier-3 cities.
• Huge operating costs, puts an upward pressure on prices.
DIFFERENT FROM BIG BAZAAR(DLF)
• Does not cater to the premium lifestyle segment.Thus has broader target market in
comparision to Gen Next which is comparitively niche and premium.

23. BIG BAZAAR(GIP) (DISTANCE
1.7KM)

24. STRENGTHS
• Better awareness about the store.(
• Customer loyalty
• It carries higher volume of inventory.
• Higher footfall.
• Better deals

25. WEAKNESSES
• Unable to meet store opening target on time.
• Falling revenue per sq. ft.
• Overcrowded
• Long lines at billing counter.
DIFFERENT FROM BIG BAZAAR(DLF)
Does not cater to the premium lifestyle segment.Thus has broader target market in
comparision to Gen Next which is comparitively niche and premium.

26. SERVICE QUALITY LEVELS
• Personal Interaction,
• Trustworthiness,
• Physical Aspect,
• Policy and
• Reliability.
• Of these dimensions, Personal Interaction and Physical Aspect are shown to be the
salient elements in determining customer satisfaction and future consumption
behavior.

27. TARGET AREA
Big Bazaar Gen next being a supermarket holding the widest range of products for
the needs of people all genders, age groups and backgrounds does not have a very
well defined target area of customers.
• GENDER- Caters to both the sexes
• AGE- All age groups
• INCOME- Middle class, upper middle class and upper class (5 lakhs and above per
annum)
• LIFESTYLE- Doesn't cater to any specific lifestyle segment
• EDUCATION- Well educated
• MARITIAL STATUS- Undefined
• FAMILY COMPOSITION- Caters to all kinds of family

28. • BIG BAZAAR GRN NXT store follows the PERCENTAGE METHOD for allocating
the budget for store communications annually.
• As per policy the store has a allocated 1% of the total business.
• In the FY 2016 the business was 78crores. Therefore the budget allocated for
communication for the year is 78 lakhs.
COMMUNICATION

29. • The store promotion and communication is primarily through visual merchandising.
• The rest of the marketing and promotion is handled by the head office marketing
department.
• The budget and media thus is in the purview of the head office and does not come
under the store management jurisdiction.
COMMUNICATION

30. • Warehouse Management
• Space Crisis and preferential display
• Manpower Management
• Shrinkage Control
• Countering Competition from Hypercity and Big Bazaar GIP
• Store Positioning and Customer Loyalty
MAJOR CHALLENGES