A top-tier public relations, marketing and communications professional with a strong record in exceeding goals, and winning customer loyalty through relationship management.
Investment in The Coconut Industry by Nancy Cheruiyot
Parisnicole payton
1. Parisnicole Payton Accomplishments Overview
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PARISNICOLE PAYTON
PUBLIC RELATIONS, MARKETING & COMMUNICATIONS PROFESSIONAL
Managing Sports Industry public relations, marketing and communications through
integrated social media and traditional marketing campaigns.
Dynamic public relations professional offering demonstrated marketing, networking and social media
management capabilities. Analytical problem-solver able to consistently excel throughout
challenging deadlines and complex projects. Adept at successfully coordinating multiple projects
simultaneously. Trusted communicator who builds lucrative relationships with clients and colleagues.
Focused and thorough professional with progressive outlook and long-term vision. Strong
communicator, able to effectively lead cross-functional teams and improve public relations through
rebranding. Recognized for initiative and proactive work ethic, consistently building and maintaining
client base while delivering informed, media-savvy PR services.
Areas of Expertise
Strategic Planning & Marketing • Public & Media Relations • Image & Brand Consulting
Behavior Prevention Advisement • Social Media Management • Sports & Entertainment Marketing
Crisis Management Preparation • Community Relations • Personal & Business Administration
Professional Experience
THE PNP AGENCY – Trevose, PA 2002 – Present
Director of Public Relations, Marketing & Communications
Effectively plan and implement positive branding and crisis-management strategies as publicist and
personal assistant to NFL players. Strategic implementation of Behavioral Prevention Advisement
results in positive relationship building within the community.
Advise current and retired NFL players, scheduling guest appearances and developing
strategies prepare for press conferences, tours, speaking appearances and events.
Educate players in networking techniques, including forming vital business relationships and
resource alliances. Negotiate contracts and coordinate referral services for clients to ensure
lasting recognition and success.
Reserve all tour dates, speaking engagements and events, identifying potential crisis and
applying conflict resolution to mitigate issues.
Manage and implement sales and marketing campaigns, cultivating client relationships and
supporting diverse fundraising and community outreach initiatives. Effectively act as liaison
between media and the players.
Provide social media administration, ensuring positive media coverage across social media
platforms and networking with bloggers and fans to generate buzz.
Implement media blitz campaigns while writing press releases and monitoring all online and
industry news; strategic planning leads to 30 percent increase in engagement and ten percent
increase in social media fan base across clientele.
Received 600+ endorsements, 16 recommendations for excellent service and innovations in
marketing and branding.
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Key Strengths:
Public Relations
Publicity and exposure through, press releases, pitched stories, radio interviews, news media
editorials, magazine editorials, commercial & television opportunities, book interviews, oversee press
coverage for all red carpet premieres and special events. Provide marketing strategy for the client’s
image to reach broader fan base.
Marketing
Distinctive writing, communication and presentation skills, effectively articulate ideas to and for
clients. Proficiency in writing and editing materials, including client bio/media materials, magazine
articles, correspondence and reports. Top-notch coaching on image control, delivering key messages
on brandi building. Build alliances for clients to secure endorsements and entrepreneurial
opportunities that matches their brand, charity cause, and interests.
Communications
Secure business relationships, negotiate contracts and administer prospect opportunities between
client and corporate, non-profit and community sectors.
Business Management & Personal Administration
Demonstrate unsurpassed strategic guidance to clients on an ongoing basis, anticipate and address
client needs. Provide five-star quality personal assisting, academic & career development, travel &
hospitality, security, travel accommodations and relocation assistance. Provide 24-hour resources,
referrals and recommendations.
Social Media Management
Increase public presence with all major social media networks by designing an advantageous and
attractive image to increase fan awareness.
Key Skills
Strategic and structured thinking ability
Strong leadership and motivation skills
Proven client relations and supervisory skills
Education
Master of Education: Educational Management (Strayer University, 2012)
Master of Business Administration: Marketing (Strayer University, 2010)
Bachelor of Business Administration: Management (Strayer University, 2008)
Associates in Arts: Business (Community College of Philadelphia, 2007)
Certificate of Completion: Athlete Management (Sports Management Worldwide, 2005)
Certificate of Completion: Artist Relations, Studio Production, Concert Promotion, Event
Production (Philadelphia Dell East Music Business Institute, 2001-2003)
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Parisnicole Payton: Accomplishments
Sports Client PR/MGT Administration: 2002 - 2013
Sports Public Relations & Administration, Personal Assistant, Administer & Secure Athlete
Appearances/Magazine Features, Sports Memorabilia, Seek Endorsement Opportunities, Community
Outreach Participation, Marketing, Interview Coaching, Media Preparation, Social Media
Management, House Management & Relocation Assistance
Darisha Miller - President, Philadelphia Black Public Relations Society
Provided public relations, administration, media coaching & social media management
The Real Daytime – Hosts Call Darisha Miller, the Gab Bag Winner! – July 24, 2013
http://www.youtube.com/watch?v=yLZNVG9UsoE&feature=youtu.be
Darisha Miller TV Debut on Fox29Philly – July 25, 2013
http://www.myfoxphilly.com/video?&clipId=9125522&autostart=true
Darisha Miller Meets Tamar Braxton – Aguust 24, 2013
http://www.wdasfm.com/photos/wdas-performance-studio/tamar-braxton-visits-the-wdas-
performance-364206/21418922/#/7/21418922
Rennie Curran - Current NFL Free Agent
Pitched & secured featured online magazine & radio exclusive interviews
The Levity Ball - May 2013
http://www.thelevityball.com/rennie-curran-inspiration-and-the-pursuit-of-dreams/
Pro Football Central – May 2013
http://www.profootballcentral.com/2013/05/21/pfc-radio-exclusive-interview-with-nfl-free-agent-
rennie-curran/
Mrs. Shari Wiliams - (Wife of Pennsylvania Senator Anthony H. Williams)
Pitched & secured online magazine featured exclusive interview
The Levity Ball – May 2013
http://www.thelevityball.com/mrs-shari-williams-exemplifying-talent-and-class/
New York Giants Player - (1 Year Private & Confidential Contract, 2011-2012)
Provided Home Administration & Project Management of new house renovation
Melissa Williams, MBA – Philadelphia Sports & Entertainment Marketing Specialist
6 Month Mentor-ship
Heather Byrd – Philadelphia Sports Commentator / & MTV “True Life” Reality Star
Public Relations Manager
Increased social platform presence by 200% within 1 week
Special Guest Radio Interview on Blog Talk Radio “In the Clutch,”
www.blogtalkradio.com/intheclutch / November 2011
Media Coaching
Image Consulting
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Michael Stone – Retired NFL Player / Founder & CEO of Allied Athlete Group
Public Relations Administration
Allied Athlete Group “Landing Pad” event, SB XLV – Dallas, TX
Allied Athlete Group “Power Luncheon” & “Landing Pad” event, SB XLIV – Miami, FL
Mike “Scooter” McGruder – Retired NFL Player
Secured and Administered Athlete Appearance
Super Bowl XLIV – Miami, FL
Raheem Brock – Former Indianapolis Colts Defensive Tackle / Retired NFL Player
3rd
Annual Celebrity Weekend for Brock’s Kids Foundation, www.raheembrock.com
Secured and Administered Athletes Appearances
Byron Parker, Former Philadelphia Eagles Safety
Charleston Hughes, Former Philadelphia Eagles Linebacker
Eugene Bright, Former Philadelphia Eagles Tight-end
Amon Gordon – Former Philadelphia Eagles Defensive Tackle
Secured and Administered Athlete Appearance
Green Tree School Non-Profit Organization for Autism Event: www.golf4autism.com
National Association of Black Journalist Fundraiser Event: “On the Move Campaign”
Public Appearance at the Philadelphia Black Public Relations Society at Temple University
Sean Jones – Former Philadelphia Eagles Safety
Secured and Administered Athlete Appearance
National Association of Black Journalist Fundraiser Event: “On the Move Campaign”
Vonta Leach – Former Houston Texans Full Back
Pitched & secured two-page magazine featured interview
Spotlight Magazine – NYC, http://magcloud.com/browse/Issue/29468 / November 2009
Administered The Vonta Leach Foundation Football Camp/Celebrity Weekend –
Lumberton/Rowland, NC
Pitched & secured online magazine featured interviews
Suavv Magazine – Philadelphia, www.sauvvmagazine.com / October 2009
Game Sports Magazine – NYC, www.gamesportsmag.com / July 2009
Blitz Magazine – Philadelphia, www.blitzmagonline.com / July 2009
Negotiated & secured a three-minute commercial spot with Houston Texas Real Estate Resort
Company, Bella Luca Development, L.P.
Administered Hotel & Event Accommodations for Super Bowl XLIII – Tampa, FL
Santana Moss, Washington Redskins Wide-receiver
Public Relations Administration
Annual Celebrity Weekend – Coordinated NFL Players’ interviews for the April Jones “Red
Carpet” Show
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Correll Buckhalter – Former Philadelphia Eagles Running Back / Retired NFL Player
Administered Relocation Assistance: Denver Colorado
Secured Athlete Appearance for Super Bowl XLIII Gospel Celebration – Tampa, Florida
Secured special appearance requested by Ms. Yvonne Hodge, Vice President of Lockheed
Martin-Cherry Hill, NJ (Private birthday party for daughter, Shannon Hodge. Correll presented
Vice President’s daughter with a key to a custom made BMW luxury car)
Secured Athlete Appearance for Super Bowl XLII Gospel Celebration - Phoenix, Arizona
Provided Crisis Management Resolution
Stacy Andrews – Former Cincinnati Bengals Defensive Tackle / Retired NFL Player
Personal Assistant
Pitched & secured a one-page magazine featured exclusive interview: “A NFL Player’s Life”
Game Sports Magazine - New York / March 2007
Secured Radio Interview on New Jersey Radio WOND1400am
Shawn Andrews – Former Philadelphia Eagles Right Guard / Retired NFL Player
Personal Assistant
Provided Media Coaching for Sunday Night “Football Frenzy” with Gary Pappa, 6ABC
Paul Spicer – Former Jacksonville Jaguars Defensive End / Retired NFL Player
April 2005 - BSI International, Inc. – Philadelphia **Received International Recognition**
“Fatherhood in the NFL” - pitched and secured discussion article featured collective
interviews with Samuel McNabb, President of National Football Players Father’s Association
and Paul Spicer, former Jacksonville Jaguars
Author: Diane A. Sears, Managing Editor
http://globalfatherhooddialogue.blogspot.com/2007/04/fatherhood-in-nfl-mr-samuel-
mcnabb.html
Personal Assistance
Super Bowl XLV – Miami, FL
Guest Speaker Appearance - Black Quarterback Club VIP Celebration Dinner: “On &
Off the Field Leadership”
Public appearance & autograph signing at “grand opening” of a New Jacksonville Real Estate
Condo Development
(2) Radio Guest Appearances during the 2007 NFL Season
Samuel McNabb – Former President of National Football Players Father‘s Association
April 2005 - BSI International, Inc. – Philadelphia **Received International Recognition**
“Fatherhood in the NFL” - pitched and secured discussion article featured collective
interviews with Samuel McNabb, President of National Football Players Father’s Association
and Paul Spicer, former Jacksonville Jaguars
Author: Diane A. Sears, Managing Editor
http://globalfatherhooddialogue.blogspot.com/2007/04/fatherhood-in-nfl-mr-samuel-
mcnabb.html
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Keith Hamilton – Retired NFL Player
Event Coordinator for 2003 NFL Retirement Party
Lawyer Milloy – Former New England Patriots Safety / Retired NFL Player
Publicist
James “Ed Lover” Roberts - New York Radio One Personality
4 Yrs. Administered & Coordinated Business Travel Accommodations: NBA All Star Weekend
Corporate / Non-Profit Organizations Clients: 2008 – 2009
First Hampton International Realty Lawrence Citarelli III Corporation
Jenny McCarthy and Jim Carrey's Autism Organization - Generation Rescue
Pros with a Purpose: Celebrity Golf Fundraisers Event: www.generationrescue.org
Secured & Administered Athletes Appearance & Participation
Ottis Anderson, Retired NFL Player
Kenyon Rasheed, Retired NFL Player
Mike “Scooter” McGruder, Retired NFL Player
Phillippi Sparks, Retired NFL Player
Green Tree School Non-Profit Organization: Golf 4 Autism Fundraiser & Awareness Event
www.golf4autism.com
Secured & Administered Athletes Appearance & Participation
Amon Gordon, Former Philadelphia Eagles Defensive Tackle
Todd Hoffard, Retired MLS Player
Terry Phelan, Retired MLS Player
Mike Moriarty, Retired MLB Player
Secured donated items from Jenny McCarthy & Jim Carrey’s Autism Organization –
Generation Rescue
Morgan Stanley - Annual Funderaiser Auction Event: “Children with Disabilities”
Secured NFL Sports Memorabilia
Houston Texans Players: Vonta Leach (former), Steve Slaton (former), Andre Johnson
National Association Black Journalist – Annual Networking Event: “One The Move”
Secured, Administered Athletes Appearances
Amon Gordon, Former Philadelphia Eagles Defensive Tackle
Sean Jones, Former Philadelphia Eagles Safety
Bella Luca Development, L.P. – Houston, Texas Base Real Estate Company
Secured & Negotiated Commercial Endorsement
Vonta Leach, Former Houston Texans Fullback
Lockheed Martin Corporation - Mrs. Yvonne Hodge, Vice President
Secured Athlete Appearance for Vice President’s Daughter, Shannon Hodge 21st
Birthday Party
Correll Buckhalter, Former Philadelphia Eagles Running Back / Retired NFL Player
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The PNP Agency Community Outreach: 2009 - 2013
The PNP Agency “Philadelphia Mayor’s Commission on Literacy”
Parisnicole Payton has completed a month training to become a Tech Tutor for 6 months for the
Philaelphia Mayor’s Commission on Literacy Program. Tech Tutors is designed to help adult
learners develop their literacy skills through the use of technology. #GivingBack2Community.
The PNP Agency “Help a Teacher Celebrate Schools”
The PNP Agency is a proud sponsor of DonorsChoose.org. We supported their education campaign,
"Celebrate Schools." During the month of October, November & December 2012, we toured several
Pennsylvania Northeast regions’ malls (Neshaminy, Cheltenham, Springfield, Willow Groove, Oxford
Valley and King of Prussia) in forming alliances with public school teachers to speak, encourage,
support and advocate the importance of youth education. The PNP Agency is a true advocate of
education, especially for the youth.
The PNP Agency “1000 Shoes for Success”
1000 shoe donations delivered and distributed amongst six Women organizations (PA, NJ & NY) that
develop programs which focus on disadvantaged women pushing through adversity and looking to
improve their personal and work life.
“Women in Transition Organization,” www.helpwomen.org
“The Career Wardrobe Organization,” www.careerwardrobe.org
“Business and Professional Women of New Jersey,” www.bpwnj.org
“Women’s Fund of New Jersey,” www.wfnj.org
“The New York Women’s Foundation,” www.nywf.org
“New York Women’s Agenda,” www.newyorkwomensagenda.org
The PNP Agency donates to United Way
In times of hardship and prosperity, helping underserved communities has been a continued focus of
The PNP Agency’s culture. In 2010, The PNP Agency donated $500.00 and raised another $500.00
from colleagues & business associates for the United Way, “Lived United” campaign.
The PNP Agency & Partners Giving Back to the Community
The PNP Agency has had the pleasure of partnering with multiple corporations to provide donations.
One cause in particular had special significance; children with autism. The PNP Agency will
continue to help communities with vital research, education, community services and advocacy
programs through its connections in the sports & entertainment industry.
$1,000 Community Donation & Participation (1)
Mass Mutual Financial Group
The American Academy of Child and Adolescent Psychiatry
$5,000 Community Donation & Participation (2)
TD Bank
Bank of America
Philadelphia Children’s Hospital
$2,000 Community Donation & Participation (3)
Modell’s Sporting Goods Store
Toys “R” Us
New York Boys Club & New York Save the Children Organization
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Internship, Volunteer-ship & Freelance Opportunities
Executive Administration, Personal Assistant, Promotions, Market Reseach, Event & Venue
Coordinator, Community Relations, Social Media Administration & Technical Support
National Football League - Super Bowl Host Committee: 2002 - 2012
Office / Command Center Administration
Guest Welcome
Athlete Appearances & Participation
Airport/Hotel Administration & Hospitality
Celebrity & Athlete Travel Accommodations
Community Events
NFL Experience
Pepsi Smash Concert
Super Bowl Village
Super Bowl Pre-Show & Half Time Preparations
Super Bowl Gospel Celebration
National Basketball Association - All Star Weekend: 2002 - 2010
Office Administration
Venue Administration
NBA All Star Jam Session
Celebrity & Athlete Travel Accommodations
Events & Game Ticket Administration
Philadelphia Sport Events: 2002 - 2006
Philadelphia Eagles Carnival
Philadelphia Phillies Festival
Philadelphia 76ers Summer Hoops Tour
Conferences: 1995 - 2010
Public Relations Media Conference at Associated Press Headquarters – New York, NY
American Black Film Festival – New York & Miami
Black Film & Media Conference – Philadelphia, PA
National Association of Women Business Owners – Philadelphia, PA
Independent Music Conference - Philadelphia, PA
Movie: “Jersey Girl” Big Ticket Production – Philadelphia, PA
The Tampax Total You Tour – Philadelphia, PA
African Women on Tour – Philadelphia, PA
Power 99FM Sister Conference – Philadelphia, PA
Internships: 1994 – 2002
Philadelphia Metro Newspaper – Philadelphia, PA
WYBE Channel 35 Public Television – Roxbourgh, PA
International Association of African American Music Conference – Philadelphia, PA
WPEB 88.1FM Radio & Talk Station – Philadelphia, PA
WYSP, Channel 12 Television Station – Philadelphia, PA
WPHL, Channel 17 Television Station – Philadelphia, PA
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Additional Experiences:
Selected to speak on the topics: Women in Sports & Sports Public Relations
Guest/Panel Speaker Opportunities: 2003 – 2013
Alma Mater Strayer University, Lower Bucks Campus – Trevose, PA
Cradle of Liberty Council: Learning for Life Speakers Bureau – Philadelphia, PA (2)
Annual Career Fair at Wachovia Complex Center
Career Day at Strawberry Mansion High School
Temple University Philadelphia Black Public Relations Society Student Chapter – Phila. PA (4)
Public Relations Sports Talk
Panel Guest Speaker
Music and Entertainment Networking Mixer
Mentor Speaker
Black Public Relations Society
Panel Speaker for Discussion: “Breaking the Glass Ceiling”
Keynote Speaker for Discussion: “Americans in the Work Force”
MoGals for Success Dinner: LaTanya Martin, “Smart Girls Set SMART Goals” – New York
Guest of Honor – Recognized for Public Relations work with NFL Players
Monica Montgomery’s Urban Momentum Network Launch Event – Philadelphia, PA
Person-L Management: Hip Hop & Spoken Word Workshop – Philadelphia, PA
Montgomery County Community College – Blue Bell, PA
Radio & Talk Online Interviews: 2007 – 2013
July 12, 2013 – “Internet Radio & Talk Show w/Dr. Richard Cooper – “Whites vs. Black Sports
Agents” – Philadephia
http://www.900amwurd.com/
June 26, 2013 – Internet Radio & Talk Show w/The Batchelor Pad – Connecticut
http://ow.ly/mqYOF - (Start Mark, 92:00)
March 2013 – Internet Radio & Talk Show w/The Launch Party: “The Blind Side of PR” –
Washington
http://blis.fm/launch-party/34-the-blind-side-of-pr/
December 2011 – Internet Radio & Talk Show w/R-Kal TruLuck – Retired NFL Player: “Inside
the Trenches” – United States
http://www.voiceamerica.com/guest/12116/parisnicole-payton
September 2010 – Internet Radio & Talk Show w/Raym: “Battle of the Sexes: Venus vs. Mars”
– New Jersey
www.wnjc1360am.com
June 2010 - Internet Radio & Talk Show w/Arthur Robinson, Jr. “Powerful Entrepreneurs” –
Philadelphia
http://www.powerfulinterviews.com/show/
May 2010 – Internet Radio & Talk Show, “Your Money & More” - New Jersey
www.wnjc1360am.com
March 2010 – Internet Radio & Talk Gospel Show w/Dr. Carl Ashton – Philadelphia
www.wpeb881fm.org
December 2009 - Internet Radio & Talk Show w/Dr. Richard Cooper – Philadelphia
www.900amwurd.com
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Online Radio & Talk Interviews: 2007 – 2013 (Continued…)
March 2009 – Internet Radio & Talk show w/Len “Cruze” Web of G-Town Radio – Philadelphia
www.gtownradio.com
February 2007 – Internet Radio & Talk show w/Raymond Taylor - New Jersey
www.wondaradio.com
TV Interview
January 2013 – New Orleans News Channel - ABC WGNO: “News with a Twist”
http://wgno.com/2013/02/01/airport-welcomes-visitors-with-new-orleans-
Charm/#axzz2JuhnuX6K
Magazine Featured Article Interviews: 2005 – 2013
June 2013 – Showcase Magazine – Pennsylvania
Featured Article: “Specialized Services for NFL Players”
http://issuu.com/scmzine/docs/showcase_magazine_june_2013_edition
July 2010 – Strayer University Scholar Magazine – Pennsylvania
Featured Article: “Time Out for Education”
Author: Courtney MacGregor Coder, Senior Editor
https://icampus.strayer.edu/sites/default/files/publications/scholar/Scholar-Summer-
2010-final.pdf
January 2008 – Game Sports Magazine – New York
Featured Article: Recognized for Sports Public Relations work with NFL Players
Authors: Monique and Shenese Brannon
http://gamesportsmag.com/
Website Featured Article Interviews: 2010 – 2011
January 2011 – Phillyitgirls.com
Author: Mimi Honey
http://phillyitgirls.com/2011/01/03/phillyitgirls-com-exclusive-interview-wparisnicole-
payton-of-the-pnp-agency/
November 2010 – Shalenadvia.com: “Women Business Owner Edition”
Author: Shalena Broaster
http://www.shalenadiva.com/archives/1783
October 2010 – I AM PR Agency.com: “Industry Spotlight”
Author: Olivia Dikambi
http://www.iampragency.com/industry-spotlight-parsinicole-payton-ceo-of-the-pnp-
agency/
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Affiliations
2013 Philadelphia Mayor’s Commission on Literacy Program
2013 National Association of Professional Women
2012 - 2013 National Football Alumni Organization
2009 - 2010 National Black MBA Organization
2009 The International Association of Administrative Professionals
2009 Black Women in Sports Foundation
2009 Got Athletes
2009 Athletes and Executives
2008 - 2013 Philadelphia Black Public Relations Society
2006 Philadelphia Public Relations Association
2006 Public Relations Society of America
2005 Sports Management World
2004 - 2009 Toastmasters
2003 - 2005 Independent Music Managers Association
2003 - 2005 National Sports Marketing Network, Inc.
2003 Philadelphia Flyers, “Hockey 101-201”
2002 Philadelphia Eagles, N.Y. Giants & Jets, “Women for Football” Clinic
2000 - 2004 Black Entertainment & Sports Lawyers Association
2000 - 2004 Black Entertainment & Telecommunications Association
2000 - 2004 National Academy of Recording Arts and Science
2000 - 2004 Songwriters Guild of America
Additional Areas of Specialties:
Brand Development Event Coordinator Crisis Management
Business Coaching Concierge Services Portfolio Development
Image Consulting Production Assistance Entertainment Consultant
Reputation Management Promotions Assistance Travel Management
Behavioral Prevention Budget Management Strategy Partnership