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Principles of Marketing Chapter 3 Planning
Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning The planning  is a series of steps business take to determine how they will achieve their goals. Goals Concepts Key words Case Studies Practical examples Q&A
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A ,[object Object],[object Object],[object Object],Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning In Marketing EVERYTHING is planning The Business Plan (hand out) The Planning Process  is the method(s) used to identify needs and assure that the business intervention meets the need(s) and produces the desired result.
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning Human Resources Manufacturing Finances Marketing Operations Business systems
Planning = Steps to determine how to achieve goals. Principles of Marketing Chapter 2 Planning “ Good fortune is what happens when opportunity meets with planning” Thomas A. Edison
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning Motto: Whole Food, Whole People, Whole Planet 270 Stores US & UK Page 23
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Steps in the Planning Process
Planning at Different Levels of an Organization Planning = Steps to determine how to achieve goals. Principles of Marketing Chapter 2 Planning Corporate Planning Division Planning Business Unit Planning Product Planning Organizing Implementing Measuring Results Diagnosing Results Taking Corrective Action Planning Implementing Controlling
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning The Strategic panning  is a managerial process of maintaining a viable fit between the organization’s objectives, skills & resources and its changing market environment.
A B How to get from A to B Strategic Planning
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning Why do my business exists? What is my purpose? How do I see my business in the future? What do I want to accomplish? Pag 24 My products or services, what do I do? Strategic Planning Mission Vision Objectives Portfolio
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning High Market Share. High Growth High Market Share. Low Growth Low Market Share. Low Growth Low Market Share. High Growth
High S Low G High S High G Low S High G Low S Low G
There are several models for Strategic Planning
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning Financial Internal  Business Innovation & Learning Customer Vision & strategy
 
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning Marketing planning   is  the process by which businesses analyse the environment and their capabilities, decide upon courses of marketing action and implement those decisions. Marketing planning   provides the framework for implementing a market orientation
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning What do we want to achieve Analysis of the business environment Select Target & Media Mix Marketing Plan & evaluation Chapter 10 Chapter 9 Resources &   Monitoring Strategies Audit Objectives 4  Marketing Components
S.W.O.T.
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning
Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning
Role of Marketing in planning
A B How to get from A to B Strategic Planning marketing!

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Chapter3

  • 1. Principles of Marketing Chapter 3 Planning
  • 2. Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning The planning is a series of steps business take to determine how they will achieve their goals. Goals Concepts Key words Case Studies Practical examples Q&A
  • 3.
  • 4. Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning In Marketing EVERYTHING is planning The Business Plan (hand out) The Planning Process is the method(s) used to identify needs and assure that the business intervention meets the need(s) and produces the desired result.
  • 5. Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning Human Resources Manufacturing Finances Marketing Operations Business systems
  • 6. Planning = Steps to determine how to achieve goals. Principles of Marketing Chapter 2 Planning “ Good fortune is what happens when opportunity meets with planning” Thomas A. Edison
  • 7. Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning Motto: Whole Food, Whole People, Whole Planet 270 Stores US & UK Page 23
  • 8.
  • 9. Planning at Different Levels of an Organization Planning = Steps to determine how to achieve goals. Principles of Marketing Chapter 2 Planning Corporate Planning Division Planning Business Unit Planning Product Planning Organizing Implementing Measuring Results Diagnosing Results Taking Corrective Action Planning Implementing Controlling
  • 10. Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning The Strategic panning is a managerial process of maintaining a viable fit between the organization’s objectives, skills & resources and its changing market environment.
  • 11. A B How to get from A to B Strategic Planning
  • 12. Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning Why do my business exists? What is my purpose? How do I see my business in the future? What do I want to accomplish? Pag 24 My products or services, what do I do? Strategic Planning Mission Vision Objectives Portfolio
  • 13. Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning High Market Share. High Growth High Market Share. Low Growth Low Market Share. Low Growth Low Market Share. High Growth
  • 14. High S Low G High S High G Low S High G Low S Low G
  • 15. There are several models for Strategic Planning
  • 16.
  • 17. Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning Financial Internal Business Innovation & Learning Customer Vision & strategy
  • 18.  
  • 19. Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning Marketing planning is the process by which businesses analyse the environment and their capabilities, decide upon courses of marketing action and implement those decisions. Marketing planning provides the framework for implementing a market orientation
  • 20. Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning What do we want to achieve Analysis of the business environment Select Target & Media Mix Marketing Plan & evaluation Chapter 10 Chapter 9 Resources & Monitoring Strategies Audit Objectives 4 Marketing Components
  • 22. Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning
  • 23. Planning = Steps to determine how to achieve goals. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 2 Planning Planning Process Strategic Planning Marketing Planning
  • 24. Role of Marketing in planning
  • 25. A B How to get from A to B Strategic Planning marketing!