Chubbies Shorts @ Hustle Con - Brand Lovegasm

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Sam Parr

Marketing Business

Started from the bottom!Humble beginnings…

Channel
Community

(#
of
people)

Facebook
860K

Twi0er
95K

Instagram
81K

UGC
photos
~1K/Wk

2011
2012
2013
2014E

Revenue

Humble continuings…

So How in the Heck Did We Do This?
(Ex
post
facto
rationalization)

THE OUTLINE
1.  Create
a
Great
Product

2.  Relentlessly
Focus
on
Content

3.  Integrate
Your
Community

4.  Support
Your
Customers

5.  Be
Authentic

(Yes,
these
are
real
User-‐Generated

photos
and
Yes,
our
customers
are

friggin’
amazing)

1.  Great
Product

2.  Relentless
Focus
on
Content

3.  Community
Integration

4.  Great
Customer
Support

5.  Authenticity

IN
CLOSING

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Chubbies Shorts @ Hustle Con - Brand Lovegasm

2. CREATING A BRAND LOVEGASM?

3. CREATING A BRAND LOVEGASM? BY CHUBBIES

4. Our Story

5. Started from the bottom!Humble beginnings…

6. Humble continuings…

7. Channel Community (# of people) Facebook 860K Twi0er 95K Instagram 81K UGC photos ~1K/Wk 2011 2012 2013 2014E Revenue Humble continuings…

8. So How in the Heck Did We Do This? (Ex post facto rationalization)

9. THE OUTLINE 1.  Create a Great Product 2.  Relentlessly Focus on Content 3.  Integrate Your Community 4.  Support Your Customers 5.  Be Authentic

10. #1: GREAT PRODUCT

11. #2: RELENTLESS FOCUS ON CONTENT

12. RELENTLESS FOCUS ON CONTENT

13. RELENTLESS FOCUS ON CONTENT

14. RELENTLESS FOCUS ON CONTENT

15. RELENTLESS FOCUS ON CONTENT

16. EVERYTHING IS CONTENT

17. 1)  Content IS the brand 2)  People share content 3)  Content serves as model for UGC WHY CONTEnt?

18. #3: INTEGRATE YOUR COMMUNITY

19.

20.

21. (Yes, these are real User-‐Generated photos and Yes, our customers are friggin’ amazing)

22.

23. #4: SUPPORT YOUR CUSTOMERS.

24. A DATE WITH MISS TEXAS

25. #5: BE AUTHENTIC

26. Imagine your brand as a person, Would you want to hang out with him/her?

27. YES.

28. In-‐Person Experiences

29. 1.  Great Product 2.  Relentless Focus on Content 3.  Community Integration 4.  Great Customer Support 5.  Authenticity IN CLOSING

Chubbies Shorts @ Hustle Con - Brand Lovegasm

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