Contenu connexe
Similaire à Chubbies Shorts @ Hustle Con - Brand Lovegasm (20)
Chubbies Shorts @ Hustle Con - Brand Lovegasm
- 7. Channel
Community
(#
of
people)
Facebook
860K
Twi0er
95K
Instagram
81K
UGC
photos
~1K/Wk
2011
2012
2013
2014E
Revenue
Humble continuings…
- 8. So How in the Heck Did We Do This?
(Ex
post
facto
rationalization)
- 9. THE OUTLINE
1. Create
a
Great
Product
2. Relentlessly
Focus
on
Content
3. Integrate
Your
Community
4. Support
Your
Customers
5. Be
Authentic
- 17. 1) Content
IS
the
brand
2) People
share
content
3) Content
serves
as
model
for
UGC
WHY CONTEnt?
- 21. (Yes,
these
are
real
User-‐Generated
photos
and
Yes,
our
customers
are
friggin’
amazing)
- 29. 1. Great
Product
2. Relentless
Focus
on
Content
3. Community
Integration
4. Great
Customer
Support
5. Authenticity
IN
CLOSING