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Chubbies Shorts @ Hustle Con - Brand Lovegasm
1.
2.
CREATING A BRAND
LOVEGASM?
3.
CREATING A BRAND
LOVEGASM? BY CHUBBIES
4.
Our Story
5.
Started from the
bottom!Humble beginnings…
6.
Humble continuings…
7.
Channel Community
(# of people) Facebook 860K Twi0er 95K Instagram 81K UGC photos ~1K/Wk 2011 2012 2013 2014E Revenue Humble continuings…
8.
So How in
the Heck Did We Do This? (Ex post facto rationalization)
9.
THE OUTLINE 1. Create
a Great Product 2. Relentlessly Focus on Content 3. Integrate Your Community 4. Support Your Customers 5. Be Authentic
10.
#1: GREAT PRODUCT
11.
#2: RELENTLESS FOCUS
ON CONTENT
12.
RELENTLESS FOCUS ON
CONTENT
13.
RELENTLESS FOCUS ON
CONTENT
14.
RELENTLESS FOCUS ON
CONTENT
15.
RELENTLESS FOCUS ON
CONTENT
16.
EVERYTHING IS CONTENT
17.
1) Content IS
the brand 2) People share content 3) Content serves as model for UGC WHY CONTEnt?
18.
#3: INTEGRATE YOUR
COMMUNITY
19.
20.
21.
(Yes, these are
real User-‐Generated photos and Yes, our customers are friggin’ amazing)
22.
23.
#4: SUPPORT YOUR
CUSTOMERS.
24.
A DATE WITH
MISS TEXAS
25.
#5: BE AUTHENTIC
26.
Imagine your brand
as a person, Would you want to hang out with him/her?
27.
YES.
28.
In-‐Person Experiences
29.
1. Great Product
2. Relentless Focus on Content 3. Community Integration 4. Great Customer Support 5. Authenticity IN CLOSING
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