Digital marketing refers to marketing products or services using digital technologies on the internet and mobile devices. It involves tools like content marketing, social media marketing, search engine optimization, and email marketing. Content marketing creates and distributes valuable content to attract an audience and drive customer action. Social media marketing uses social media sites to share content and gain website traffic. Search engine optimization involves optimizing websites to rank higher in search engine results. Affiliate marketing, email marketing, and video marketing are also discussed. Metrics like page authority and domain authority are explained which measure how well webpages and domains rank on search engines. Creating engaging content through different formats and distributing it across relevant platforms is key to an effective content marketing strategy. Success is measured based

1. Digital Marketing
By Partha Deb Nath,
CEO of CronyCo Network, Contuct Us:01759863674
Master Trainer of LEDP

2. What is Digital marketing ?
Digital marketing is an umbrella term for the marketing of
products or services using digital technologies, mainly on
the internet, but also including mobile phones, display
advertising, and any other digital medium
.

4. Digital marketing tools

5. Career opportunities
Team member of Digital Marketing Team;
Digital Marketing Agency;
E-commerce Industry;
Software Industry
Freelancing @ marketplace
Affiliate marketer

6. Lets Start to get knowledge
Content
Marketing
Social Media
Marketing
Search Engine
Optimization
Affiliate
Marketing
Email Marketing
Video
Marketing

7. What is content
marketing?
Content marketing is a marketing technique of creating
and distributing valuable, relevant and consistent content to
attract and acquire a clearly defined audience – with the
objective of driving profitable customer action. The key
word here is “valuable.”

9. What is social media
marketing
• Social media marketing refers to the process of gaining
website traffic or attention through social
media sites. Social media marketing programs usually
center on efforts to create content that attracts attention
and encourages readers to share it with their social
networks.

10. Search Engine Optimization

11. Affiliate Marketing

13. Email Marketing

14. Video Marketing

15. Definition of content
marketing
Content marketing is the marketing and business process
for creating and distributing relevant and valuable content
to attract, acquire, and engage a clearly defined and
understood target audience – with the objective of driving
profitable customer action

16. Why content is king?

17. Introduce with different
types of content
Article
Image content
Video Content
Slide Content
Audio Content

18. Introduce with some content
marketing platform

19. Blogging
 personal blog
 company blog
 guest blog
 free blog

20. Some Bangla Blog List
•http://www.techtunes.com.bd
•http://jakir.me/
•http://shikkhok.com/
•http://banglatutorialpoint.com/

21. Some Social Media List
Facebook,
linkedin,
google plus,
 medium,
Pinterest

22. For Video Content
Youtube
Vimor

23. For the Content Share Site
Slideshare.net

24. For Audio Share
Soundcloud.net

26. what is page authority(PA)
Page Authority is a score (on a 100-point scale) developed
by Moz that predicts how well a specific page will rank on
search engines. It is based off data from the Mozscape web
index and includes link counts, MozRank, MozTrust, and
dozens of other factors.

27. What is domain authority(DA)
Domain authority is a measure of the power of
a domain name and is one of many search engine ranking
factors. Domain authority is based on three factors: Age,
Popularity, and Size. SEO gurus Moz can be credited with
the metric known as DA or domain authority

28. Article Written

29. Learn more about Great Article
Factor
Article length [500 words ]
Introduction =10%
Middle =80%
Conclusion=10%

30. • Use bullet point
• Use active voice
• Use I ,we and you
• Use examples
• Use short sentences
• Start boldly
• Use Graphics (Chart , Diagram , image, video)
• Teach your readers something
• Create a “how to post or video”
• Make a bulleted or number list
• Structure your content
• Ask Questions
• Tell a story

31. Keywords use in
• URL
• Page title
• Image file name
• Body text
• Page heading
• Image alt attributes
• Bold text

32. Keyword Densities
3%
But best is use it body
contenet 1.5%

33. Some tolls information

34. Title making tolls
• http://www.contentforest.com/ideator
• http://coschedule.com/headline-analyzer

35. • Ezinearticles.com =Get article from hare
• webpagefx.com/tools/read-able = readable checker
• Hemingwayapp.com = best readable checker
• App.Grammarly.com = check your article grammar
• Deeperweb.com = Get hare all type of article from hare
• smallseotools.com

36. The result 0.5 is the best
Majestic.com = competitor SEO info
Trust flow % CIITIONFLOW =Trust

37. Video
• http://studio.stupeflix.com
• https://www.powtoon.com/storyboard/
• animoto.com
• https://goanimate.com/
• http://www.videoscribe.co/
• http://explaindio.com/fe/
• http://videomakerfx.com/

38. Link Building ?

40. Guest Blogging

41. Finding relevant
blogs/web sites ,who
allow guest posting

42. Keyword + “write for us”

43. Plan of Content Marketing
Strategy
• What are your Goals ?
• What are Competitors Doing ?
• What are Activities have you used ?
• Consider Audience Perspective ?
• Which Channels will you use ?
• Create Optimized titles ?
• MAP out your titles ?

44. Measure success of content
marketing based on audience
feedback

46. Response readers

48. The End