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Consumer BUYING PROCESS.pdf

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Consumer BUYING PROCESS.pdf

  1. 1. BUYING PROCESS CONSUMER Our Team: 21MBAMKT113: FARHAN HAQUE 21MBAMKT119: ROHAN SINGH 21MBAMKT122: PARTH TAK
  2. 2. OUR SEGMENT: SUV CARS
  3. 3. ABOUT SUV CARS What is so special about SUV? SUVs give their owners flexibility in transporting people and cargo. With all the space in an SUV, owners can pick up groceries, carry luggage for road trips, haul the equipment for sports and activities, and still have enough seating for a larger group as an SUV often has seven seats. ‘SUV’ stands for Sports Utility Vehicle, but that doesn’t really tell you much about what they do. An SUV is a car that has been raised up from the ground to provide a higher driving position and features a spacious interior with a large boot space.
  4. 4. Problem Recognition Information search Evaluation of alternatives Purchase decision Purchase Post-purchase evaluation The consumer buying process consists of six stages: CONSUMER BUYING PROCESSES
  5. 5. CONSUMER BUYING PROCESS FOR BUYING AN SUV A car serves a variety of functions. This can involve driving to work, travelling with family, going shopping, interstate travel, and so on. Problem Recognition Type of SUV Type of fuel Fuel efficiency After sales service Maintenance cost Availability of financing options Information Search New Cars Pre Owned Cars: Dealer or Owner Evaluation of Alternatives
  6. 6. CONSUMER BUYING PROCESS FOR BUYING A CAR Complex buying behaviour Purchase Decision After identifying the need, the purchase decision is made by the consumer. Purchase Just because a purchase has been made, the process has not ended. Post Purchase Evaluation
  7. 7. PROBLEM RECOGNITION
  8. 8. INFORMATION SEARCH
  9. 9. EVALUATION OF ALTERNATIVES
  10. 10. PURCHASE DECISION
  11. 11. PURCHASE DECISION
  12. 12. PURCHASE
  13. 13. POST PURCHASE EVALUATION

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