2. The Enterprise, Disrupted
AppExchange Partner Keynote
Ron Huddleston
SVP, ISVs & Channels
#DF13
@rhuddles1

3. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements
we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings,
revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements
concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,
breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited
operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This
document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time
or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc.
assumes no obligation and does not intend to update these forward-looking statements.
Important Additional Information
The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched
ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and
other filed documents for free at www.sec.gov. The tender offer statement, including a letter of transmittal and other documents, will also be made available for
free by the information agent for the tender offer.

4. World’s Largest Vendor Technology Conference
Marissa Mayer
1,140
President & CEO
Yahoo!
Sheryl Sandberg
Sessions
120K
Registrants
COO
Facebook
350
Partners
22
Keynotes
Deepak Chopra, MD
Founder
The Chopra Foundation
Green Day
& Blondie

5. Thank You to Our Top Sponsors

6. Thank You to Our Top Sponsors

7. And Thank You to Every Dreamforce Sponsor
8x8, Inc
Accelerize 360
Accenture
Accounting Seed, Inc.
Act-On Software
Actian Corporation
Actiance, Inc.
Acumen Solutions, Inc.
Adallom
Addvocate
Adobe Systems Inc.
AdRoll
AirWatch
Alfresco Software
Alteryx
AMC Technology, LLC
Anaplan
AppBuddy
Appirio, Inc.
AppMachine
AppsShop Inc.
Apttus
Aria Solutions Inc.
Arkus, Inc.
AscentERP
Astadia
AVA - Automated Virtual Assistant
Avalara, Inc.
Avangate
Axiom Sales Force Development
Backupify
Badgeville
Betts Recruiting
BigMachines
Birlasoft
Birst
BlackBerry®
Blackboard Inc.
Bloomberg Vault
Bloomfire
Blue Jeans Network
Bluewolf
BMC Software
Box
Brainshark, Inc.
Brivo Labs
Broadlook
Bucher + Suter AG
Bunchball
C-Level Connections
Cadalys, Inc.
CallidusCloud
Cameleon Software
Canon Information & Imaging Solutions
Capgemini
CDW
Centerstance, Inc.
Centrify
ChikPea Inc.
CipherCloud
Citrix
ClearSlide
ClickSoftware Inc.
Clicktools
Cloud Sherpas
Cloudbilt
CloudCoaching International
CloudCraze by EDL Consulting
Cloudingo
CloudLock
CloudSense
CloudSquads
Code 42
Cognizant Technology Solutions
Comity Designs
Compendium
Complaints Pro
Concur
Conference Management
Conga
ConnectAndSell
Contivio.com
Cornerstone OnDemand
Coveo
CRMfusion, Inc.
CronSights
CSC
CT Consulting
Cvent, Inc
Matrix velocity by Dataflo Consulting Corp.
Datahug
DataSift
Dell Software
Deloitte
DiscoverOrg
Distribution Engine
DocuSign, Inc.
Domo
Drawloop Technologies, Inc.
Dropbox
Eagle Creek Software Services
eKuber Ventures Inc
Esri
EPM Live
Etherios
Evernote
Experian QAS
Feedbox
MaaS360 by Fiberlink
Fielo
FinancialForce.com
Fingertip
First Data
FirstRain
Five9 Inc.
FPX
Fujitsu
Full Circle CRM
FunnelSource
G2 Crowd
Gainsight
Galigeo
Genesys
Get Satisfaction
GijiG
GoodData
HCL
Hexigo
HireVue
Hoopla
HP
HYDROUS LLC
IBM
Ifbyphone, Inc.
Improved Apps
inContact
Indicee
Infer, Inc.
Influitive
Infogain Corporation
Infogroup Targeting Solutions
Infor
Informatica
InGenius Software Inc.
InsideSales.com
InsideView
Insight Partners
Insightera
InsightSquared
Intacct Corporation
Interactive Intelligence
Introhive
Intuitive Control Systems
RingRevenue
ITA Group, Inc.
Jade Global
Jitterbit
JPW Consulting, LLC
Kenandy Inc.
Keste
Kinetic Growth
Kona DataSearch
KXEN, an SAP Company
Laserfiche
LastPass
Lattice Engines
Less Software
LevelEleven
Levementum, LLC
LexisNexis(R)
LinkedIn Sales Solutions
Linkpoint360
LiquidFrameworks, Inc.
LiveOps
LogMeIn
Magnet 360
Lateral Group
Marketo
Marseli
MEDIAmobz
MicroStrategy
MicroTek
MindTouch, Inc.
Mintigo
MJG
Anyware by MobileIron
MoNimbus Inc.
Mophie
MphasiS an HP company
MuleSoft
Neolane, inc.
NewVoiceMedia
Nexgate
Noble Systems
Nomalys
NTT Group
Nuiku
Odaseva Technologies
Okta
Riva CRM Integration
ON24
OneSource Information Services, Inc.
OpDots Inc.
OptifiNow
Pardot, an ExactTarget company
PartnerPath
Pegasystems Inc.
Persistent Systems
PerspecSys
Phonedeck
Pitcher Inc.
Pitney Bowes Software
PointNTime
Postcode Anywhere
PrintSF
Progress Software
PROS
PwC
QlikTech International AB
Quosal
Qvidian
ReadyTalk
realSociable
Red Sky Solutions
Redkite
ReliableCoders
RingCentral
RingLead
Roambi
Rootstock Software
Sales Navigator
SalesVue LLC
SapientNitro
SAVO
ScanBizCards
Scout Analytics
ScreenSteps
Scribe Software
Seal Software Limited
Seismic
Selectica, Inc
Selligy
Sertifi eSignatures
ServiceMax, Inc.
ServiceSource
Sesame Software
ShoreTel
Silverline
Silverpop
Skyhigh Networks
Smarsh, Inc.
solxyz co.Ltd
SpearFysh, Inc.
SpringCM
Standard Register
Stantive Technologies Group Inc.
SteelBrick
Steelwedge Software
Stratitude, Inc
Syncfrog
Synova, Inc.
Tableau Software
Tango Card
Avankia LLC
Tata America International Corporation
Tech Mahindra
TeleTech
Tenrox by Upland
TerrAlign
TerraSky Inc.
The TAS Group
ThousandEyes
Thunderhead.com
TIER1CRM
TinderBox
TOA Technologies
ToutApp Sales Communications
Transera
TreeHouse Interactive
Trifecta Technologies
TrustSphere
Twilio
UberConference
Vana Workforce
Velocify, formely Leads360
Veterans 2 Work
Vidyard
Viralheat
Vocalcom
Vocalnet
Vocus
Walkme
Webtrends
Wipro Ltd
Woopra
Work-Relay
Workday
Xactly
Zilliant Inc.
ZoomInfo
Zuora
Zyme Solutions, Inc.

8. Your Business is Booming
Total ISV Orders
70%
YOY Growth
FY11
FY12
FY13
FY14 (EST)

9. You Are Building the Largest Cloud Ecosystem
400+
New AppExchange
Apps in 2013

10. You Are Disrupting Every Industry
90+
Industry Apps Added in
2013

11. You Have Won the World’s Largest Customers
10,000 seats
RemedyForce
Subsidiary-wide,
global deployment
Kenandy
4000 seats
Axiom & Cornerstone On Demand
1000+ Seats
ServiceMax
2,000 seats
Apttus
4500+ Seats
NewEnergy
1000+ Seats
FinancialForce

12. $1B+ Revenue

13. Keith Block
President & Vice Chairman
Tyler Prince
EVP, Global Alliances

14. The Enterprise, Disrupted

15. A $1 Trillion Dollar Transfer in Wealth
The Changing of the Enterprise Guard
Best of Breed vs. One Size Fits All
Domain Expertise Wins

16. A Fundamental Need for Better Apps
Easy to Understand, Easy to Use
Industry Specialization
App-to-App Connectivity

17. A New Set of User Requirements
Push vs. Pull
Mobile First
Social Graph

18. A Booming Marketplace Economy
Win the User, Win the Deal
Try Before You Buy
Feedback is King

19. An Investment Community Looking to Place Bets
Enterprise vs. Consumer
New Models to Accelerate Revenue

20. Welcome to the Golden Age of Enterprise Apps

22. The Salesforce1 Customer Platform
Sales, Service and Marketing
Accounts
Cases
Campaigns More
Custom Apps and Integrations
SAP
Oracle
Custom
More
AppExchange Apps
Dropbox
Developers
ISVs
Docusign Evernote
Admins
More
Users
Customers

23. Deliver Salesforce1 on Any Device
CRM
AppExchange Apps
Custom Apps
Feed First UI
Notifications Platform
Publisher Actions

24. Salesforce1 Makes ISVs the Center of the Action
Check commissions
Escalate Service Tickets
Update Work Orders
Print Remotely
Scan Contacts
Sign Documents
Connect with Leads
Log Notes

25. John McGeachie
VP of Evernote Business

26. Launched in 2008
“Remember Everything”
80M+ Users Worldwide
Winner: 2013 Apple Design Awards

27. THE ENTERPRISE, DISRUPTED
Disrupt with next gen apps
Disrupt with breakthrough technology
Disrupt with a revolutionary business model

28. Sara Varni
Sr. Director
AppExchange Marketing

29. Salesforce.com Customers Love Apps
Customer Accounts: AppExchange Adoption
63%
1+ App
36%
2+ Apps
3+ Apps
31%
4+ Apps
29%
5+ Apps
23%

30. Innovative Companies are Using Apps
60%
of Fast Company’s Most
Innovative Companies Have
Installed an App

31. Global Leaders Are Adopting Apps
70%
of the Fortune 100 Have
Installed an AppExchange
App

32. Most Requested Apps: Customer Survey Data
CRM Extensions
Back Office Apps
1. Surveys
56%
1. Invoice Management
55%
2. Data Cleansing
50%
2. Accounting
47%
3. Email Response Management
45%
3. Expense Management
44%
4. Lead Management
45%
4. Inventory Management
42%
5. Mobile
44%
5. Product Lifecycle Management
39%
6. Event Management
40%
6. Payment Processing
38%
7. Sales Performance Management 38%
7. Supply Chain Management
37%
8. Advanced BI
38%
8. ERP
34%
9. E-Signature
36%
9. Learning Management Systems
33%
10. Competitive Intelligence
28%
10. Payroll & Benefits
32%

33. Ganesh Iyer
Head of IT Applications

34. Founded in 2004
15K Electric Vehicles, 30+ Countries
3000+ Employees
Uses 10+ Apps Across Sales & Service

35. Salesforce.com’s Core Industry Focus
FINANCIAL SERVICES
HEALTHCARE
MEDIA & TELCO
RETAIL & CPG
PUBLIC SECTOR
AUTOMOTIVE

36. Huge Opportunity in Micro-Verticals
POLICE DEPARTMENTS
SCUBA SHOPS
DENTIST OFFICES
PLANE LEASING
DRY CLEANERS
VETERINARIAN PRACTICES
SPORTS SCOUTING
COMMUNITY BANKS
TRAFFIC SIGNALS
HAIR SALONS
CAR WASHES
DAY SPAS
EYE DOCTORS
CONSTRUCTION
GYMS

37. Pierre Naudé
CEO

38. Founded in 2012
From Salesforce Customer to App Company
Fully Integrated Bank Operating System
30+ Customers Nationwide

39. THE ENTERPRISE, DISRUPTED
Disrupt with next gen apps
Disrupt with breakthrough technology
Disrupt with a revolutionary business model

40. Leyla Seka
VP, Product Management
AppExchange and Platform

41. What the Enterprise Can Learn from Candy Crush
Simple to Learn, Easy to Get Addicted
Social Sells
Same Experience, All Devices

42. Win the User with the Salesforce1 Platform
Sales Cloud
ExactTarget
Marketing Cloud
Service Cloud
AppExchange
Salesforce1 App
Platform
Salesforce1 Platform APIs
Force.com
Heroku1
ExactTarget FUEL
Salesforce1 Platform Services
Cloud
.
Social
.
Mobile
.
Connected

43. A Year of New Products to Grow Your Business

44. New Mobile Services to Accelerate Development
Salesforce1 App
Integrate Your Most Critical
Data into the Salesforce Feed
Salesforce1 SDK
New Frameworks for Native,
Hybrid and HTML5 Apps

45. Salesforce Identity Delivers Single Sign-On Across All Apps
Out-of-the Box Identity Services for Your App
Use Your Own Branding, Look & Feel
Launcher for Quick Access
Now Generally Available

46. Private AppExchange Lets End Users Get Instant Access to Apps
One-Stop Shop to Distribute Apps to Users
Supports Web, Mobile and Desktop*
Leverage Salesforce Identity Across All Apps
* Coming in 2014

47. Over 20 NEW Features for ISVs
Flexible Managed Packages
AppExchange Analytics
Environment Hub
Packaging API
Data API, Sign-Up Requests
Checkout 2.0
Security Review Automation
Faster Order Processing
Product Catalog Flexibility
And More....

48. Jim Thompson
CTO and Co-Founder

49. Founded in 2008
Sales Productivity for the Alcohol and Beverage Industry
Customers Include Fetzer Vineyards, Jose Cuervo,
Pabst Brewing

50. The AppExchange Has Come a Long Way
AppExchange
2006
Today

51. AppExchange: The Leading Enterprise App Marketplace
2000+
AppExchange
2006
2007
2008
2009
Apps
2010
2011
2012
2013

52. AppExchange: The Leading Enterprise App Marketplace
2M+
AppExchange
2006
2007
2008
Customer Installs
2009
2010
2011
2012
2013

53. 4 of the Top 10
Most Popular Apps on the AppExchange
Come From Companies of Less Than 25 Employees

54. #1 Installed App
= 12 Employees

55. Bob Marsh
CEO

56. Launched at Dreamforce 2011
12 Employees
25% of Business Sourced from AppExchange
125 Customers Including OpenTable, The Detroit
Pistons, Ceasar’s

57. THE ENTERPRISE, DISRUPTED
Disrupt with next gen apps
Disrupt with breakthrough technology
Disrupt with a revolutionary business model

58. Top Investors are Doubling Down on Salesforce Partners
$2B+
Venture Dollars
Invested in
AppExchange
Ecosystem

59. Peter Gassner
Founder & CEO

60. Founded in 2007
Built Veeva CRM on the Salesforce Platform
170+ customers with users in 75+ countries
IPO Date: October 16, 2013

61. Congratulations to Our Innovation Challenge Winners
€5M
Enterprise App Challenge
SPONSORING VCs:

62. Unveiling: AppExchange Accelerate
The Proven Model for the Enterprise Startup
Expert Advice from Top VCs, Angels and Founders
Free Product to Get Up and Running
UX
TECHNOLOGY
MARKETING
TALENT
MENTORSHIP
FUNDING
Account Support to Build a Profitable Cloud Business
The First Pay-As-You-Sell Model

63. Take Advantage of the Program Year Round
TECHNICAL ENABLEMENT
EDUCATION
CO-MARKETING & EVENTS
SALES ALIGNMENT
INDUSTRY ALIGNMENT
Technical Evangelists
App Academy
AppExchange Marketing Program
Integrated Planning
Solution Mapping
Roadmap Webinars
Partner User Groups
Customer Company Tour
Sales Training
Industry Specialists

64. Take Advantage of This Week
LEARN
NETWORK
GET INSPIRED
100+ ISV Sessions
Partner User Group Sessions
Founders Forum
AppExchange Partner Zone
AppBash: Weds, 7-9 @ City View
Mobile Showcase
$1M Hackathon

65. Thank You