Keynote speakers are a common feature at conferences, conventions and various similar events. It is these people who create a framework of an event and set the tone of the main event that follows. Professionals looking forward to upgrade their knowledge and skills rely heavily on the individual presenting the keynote speech. These speakers also lend a direction to the goals and purpose of the conference at large. Let’s discover what makes for a good keynote session and the traits of the individual behind the keynote.
2. Seven Traits of a Powerful Keynote
Speaker
• Keynote speakers are a common feature at conferences,
conventions and various similar events. It is these people who
create a framework of an event and set the tone of the main event
that follows. Professionals looking forward to upgrade their
knowledge and skills rely heavily on the individual presenting the
keynote speech. These speakers also lend a direction to the goals
and purpose of the conference at large. Let’s discover what makes
for a good keynote session and the traits of the individual behind
the keynote.
• Primarily, a keynote speaker’s job is to take an event to the next
level by giving a theme to the event. The hallmark of a good
speaker lies in their ability to move the event forward in a clear and
swift manner right from the beginning so that it inspires and unify
the audience and at the same time helps in building a positive
image of the speaker.
3. • What truly makes the cut for them is in their ability to
correctly gauge and approach the audience. Any
underestimation and overestimation will only lead to
confusion. A smart speaker works closely with the
organizing team of the event to gain as much information
about their target audience they intend to address.
• Another important trait is that they do not overload their
audience with excess information that could lead to
confusion and irrelevancy. A good speaker will always use
the spoken word as their tool to drive a point home and
avoid using too many diverting props. Also, maintaining the
right pace of presentation plays a major role in determining
the success of the keynote event. Too slow a pace, and it
drives the audience out. Going too fast on a presentation
confuses them even more. Knowing when to intensify or
slow down the pace of a session is a skill a good speaker
should be well aware of.
4. • Good Keynote speakers always try to align themselves with the
audience by sharing their own personal experiences and
observations. This way, they’re able to relate to the values that
they’re trying to sell to their audience. It also helps in setting a
theme to the event and establishing an atmosphere of mutual trust
between the speaker and audience.
• Ultimately, the success or failure of a keynote speech depends on
the fact whether the audience managed to take home any of the
learning and actionable concepts. If this doesn’t happen, the entire
purpose of the keynote session stands defeated.
• In the end, the idea is to help the audience internalize the principles
that the speaker intends to convey and give them an actionable
form. The age old wisdom on public speaking summarizes the job of
a keynote expert. “Telling them what you’re going to tell them, tell
them, and tell them what you told them.” And so, these are some
of the traits which make or break a powerful keynote speaker.
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