Marketing is all around,

1. Módulo: SOCIAL MEDIA MARKETING
Profesor: MATIAS PATERLINI
Programa en Negocios 2013
www.tienda54dos.com
Tuesday, August 27, 13

2. SOBRE ESTA PRESENTACIÓN
• Contarles quién soy y qué hago
• Marketing, Publicidad, Comunicación, E-commerce 101
• Ejemplos y casos de estudio
• Herramientas en la web
• Preguntas
Tuesday, August 27, 13

3. TRAYECTORIA
• Facebook PMD (solo 90 en el mundo y el único de Latam)
• 5 años desarrollando aplicaciones sobre Redes Sociales
• 25 empleados, + de 300 aplicaciones lanzadas
• + 10K clientes, + 10M Usuarios
• 2 compañías construidas sobre redes sociales
• Escritor del libroVidas Conectadas (EditorialVida). Speaker
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8. Our Clients
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40. SOCIAL MEDIA
MARKETING
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41. ¿PARA QUÉ HACEMOS
MARKETING?
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42. PARA OBTENER UN
RESULTADO
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43. EL QUE NO SABE A DONDE
VA, NO LLEGA A NINGÚN
LADO
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44. ¿QUÉTIPO DE RESULTADOS
BUSCAMOS?
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45. CONSEGUIR NUEVOS
CLIENTES
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46. HACER BRANDING
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47. GENERARVENTAS
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48. MANTENER NUESTROS
CLIENTES
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49. CONVERSIÓN
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50. ESTRATEGIA
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51. ¿Y LA PUBLICIDAD QUÉ ES?
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52. UNA HERRAMIENTA
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53. OTRAS HERRAMIENTAS
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54. COMMUNITY MANAGEMENT
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55. PROMOCIONES
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56. JUEGOS
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57. CONCURSOS
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58. ¿SIRVE INVERTIR EN
SOCIAL MEDIA?
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59. SO.... NI....
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60. SI NO MEDIS, NO
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61. SI NO SIMPLIFICÁS, NO
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62. SI NOTARGETEAS, NO
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63. ¿DESARROLLO
VS.
PUBLICIDAD?
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64. DESARROLLO
+
PUBLICIDAD
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65. MASA CRITICA
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66. EJEMPLO CONVERSE
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67. ALCANZANDOTU
PÚBLICO OBJETIVO
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68. QUIERO MÁS LIKES!!!
QUIERO MÁS ME GUSTA!!!
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69. TENER MÁS LIKES DE LOS
QUE NECESITÁS PUEDE
SER PELIGROSO!
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70. LA REGLA DEL 1 AL 15%
DE REACH PROMEDIO
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71. CUAL ES EL BENEFICIO DE LAS
REDES SOCIALES CON
RESPECTO A LA PUBLICIDAD
TRADICIONAL?
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72. LA SEGMENTACIÓN
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73. DIFERENCIA CON GOOGLE
ADWORDS
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74. EMBUDO
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75. MODELOTRADICIONAL
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76. RADIO,TV, GRAFICA
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77. MODELO DIGITAL
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78. PÁGINAS WEB, FOROS,
BLOGS, SEGMENTACIÓN
GEOLOCALIZADA
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79. MODELO SOCIAL
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80. FACEBOOK, MOBILE ADS,
COMUNIDAD
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81. MODELO 360º
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