The trend in the SEO has evolved each year and has called out to the bloggers to make massive changes in the way they make things available to the users. And due to the dynamism of this trend, being proactive and knowing what is actually happening in SEO has always been the key. Though some of the old SEO tactics are still around 20% effective, over-doing them may lead to the website being penalized for the spam-my approach. As for an example, keyword-focused articles (especially long-tail keywords) still work, but keyword stuffing will have an adverse effect on your reputation in the eyes of Google and your ranking may see a sudden and steep fall.

1. Latest and Hot SEO
Trends to Watch in
2019

2. Hello!
I am Selvan Tamilmani
Co-Founder of Pattronize InfoTech
I am here because I love to give presentations.
You can find me at @selvantamilmani
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3. Latest SEO Trends
to Watch in 2019
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4. SEO Trends
▫ Getting a website to rank up higher on the index of
Google or any other search engine isn’t one of the
easiest things to do as ascertaining what is actually
happening in SEO is a little tricky.
▫ What’s makes it tricky is keeping up with the ever-
changing trend in the algorithms that search
engines (especially Google) implement on the
websites to follow.
▫ Writing content for websites, running blogs and
maintaining a healthy social media presence is just
beginning into the scheme of things.
▫ If you miss out on the latter steps, you will (most
certainly) miss the bus that could take you to being a
recognized website and include you in the good
books of Google.
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5. “
Every new update made on
these algorithms, things started
to become a little difficult,
thereby cutting down on a huge
number of fake websites or the
irrelevant ones from the
priority.
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6. Here is the latest SEO trend that is worth adopting for
every such business.
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▫ Contents that are Worth Linked and Extremely Useful
▫ The Focus is on Voice Search
▫ Quenching the Searchers’ Intent
▫ Long Contents are in
▫ Social Media Engagement Matters
▫ The Smartphone Resurgent
▫ How Fast the Website is
▫ Look to Get the Video SEO Right
▫ Aim for Google Quick Answer Box

7. ▫ For 2019, the biggest resolution for bloggers is to
create useful content that would be very user-focused.
▫ Straight and useful information is what drives people to
the blog, and now, it would drive you to the good books
of the search engines.
▫ Apparently, blog posts and contents that are specifically
created to answer the queries of the visitors will be
extremely link-worthy and would be helpful to generate
organic traffic.
Contents that are Worth Linked and Extremely Useful
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8. ▫ Voice search is almost one of the most promising
future for the SEO algorithms.
▫ In fact, the percentage of people relying on voice search
has been increasing overwhelming in recent times,
thanks to the growth of related mediums.
▫ Hence, forming content that revolves on keywords isn’t
the wisest thing to now. Instead, a better score will be
allotted (figuratively) to the blogs that have a very
conversational and are focused on the searchers’ and
visitors’ intent.
▫ Bots used by the search engine can interpret the
content pretty well and give special credit to the ones
that are more informative and answers all the users’
questions.
The Focus is on Voice Search
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9. Quenching the
Searchers’ Intent
▫ Forming content around specific keywords
is long gone and history now.
▫ What matters now is how much of a savior
your blogs are to the readers who are
desperate to find an answer to their
questions.
▫ Hence, as bloggers yourself, the primary
goal should be answering the questions of
your readers rather than focusing on the
irrelevant long tail and short keywords.
▫ The contents that are the most relevant to
what the people need will be given higher
priority.
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10. Long Contents are in
▫ Writing content has always been about the
minimum word count that has to maintain.
▫ At one point of time, blogs that just crossed
300 words were considered to be enough and
this lower limit has always been dynamic.
▫ But, for 2019, the algorithms of search engines
have prioritized long contents, blogs that are
around 1,500 words or above.
▫ Such long posts have mostly performed well for
the year, much to the surprise of the people who
always thought crisp and to-the-point articles
were the way to go.
▫ As studies prove, long content pages received
more backlinks than otherwise.
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11. ▫ This isn’t anything new to some experienced SEO
experts. Social media engagement is something that has
been in the news for quite some time now.
▫ Most of the search engines have shown immense
priority on the engagement of the content on social
media like Twitter, Facebook, etc.
▫ Re-tweets, shares and clicks can get the website to be
listed among the top ones.
▫ Hence, it is time to build your audience on social media
and share your links up there, and if they are interesting
and informative, it will attract high engagement.
Social Media Engagement Matters
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12. The Smartphone
Resurgent
Believe it or not, 2019 has seen
Google take giant strides towards
prioritizing smart phones as an
important interface. The shift from
the desktop-based interface to
mobile-friendly website looks
imminent now and the websites
that have a richer layout for the
small screens have benefited.
Remember the time when Google
announced that the page speed for
mobile device layouts would also be
a factor for the ranking of the
website or blog?
How Fast the Website is
Faster loading and sprinting web
pages have always pleased the
visitors.
However, at the moment, the site
speed is a big issue even for search
engines too. And drawing back to
the same incident when Google
announced the importance of site
speed for ranking, it is officially an
important factor now.
Apart from just the search engines,
faster site speed would even please
the visitors. And as a matter of fact,
no one likes long load-time.
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Latest SEO Trend

13. Look to Get the Video SEO Right
▫ This isn’t a hidden truth that videos
occupy a chunk of our daily searches,
evidently making YouTube the second
biggest search engine in the world.
▫ In fact, according to a study conducted
by Cisco, by the end of 2021, video
search will account for more than 82%
of the total internet traffic consumed
by the users.
▫ So, there could be no better time than
2019 to embrace the change and focus
on making use of the opportunity that
comes along with creating some well
SEO-optimized video content for your
brand.
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14. Latest SEO Trends
Aim for Google Quick Answer Box
▫ You might have noticed that at times, Google comes up with
a small list relevant to your search terms right at the top of
the results.
▫ This is called Google’s Quick Answer Box, which is taken
from the website or blog that is more relevant to the
searchers’ queries.
▫ Right from the Hummingbird update back in 2015 and the
Rank Brain, Google made huge changes to its algorithms that
worked on the Quick Answer Box, making it more relevant to
the user’s question and not just the keywords.
▫ Hence, once you are up there, you can be assured that your
website is doing well.
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15. Some of the old SEO tactics are still around 20% effective, over-doing them may lead to the
website being penalized for the spam-my approach. As for an example, keyword-focused
articles (especially long-tail keywords) still work, but keyword stuffing will have an adverse effect
on your reputation in the eyes of Google and your ranking may see a sudden and steep fall.
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16. Credits
▫ Source :
https://www.pattronize.com/blog/seo-
trends-to-watch-in-2019/
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Thanks!
Any questions?
Find me at @selvantamilmani & selvan@pattronize.com