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Role of Digital Marketing in Modern World of Business

In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.

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Role of Digital Marketing in Modern World of Business

  1. 1. Role of Digital Marketing in Modern World
  2. 2. Hello! I am Selvan Tamilmani I am here because I love to discuss about Digital Marketing. Co-Founder of Pattronize InfoTech 2
  3. 3. The Role of Digital Marketing in Modern World of Business 1 3
  4. 4. Role of Digital Marketing in Modern World ◎ Digital marketing involves the application of digital technologies and media to spread brand awareness for driving more sales. ◎ In this modern world of business where technology is the key player ◎ As per the expert market surveyors, above 75% of the world population now prefer online shopping, 80% of people seek information online, and above 50% of buyers go through online reviews and related data before buying anything. In this PPT, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. 4
  5. 5. Digital Marketing 2 5
  6. 6. Digital Marketing ◎ The proper management of the online or digital presence of a company or brand in its different forms that include social media company pages, company websites, mobile apps etc ◎ This equally involves online communications techniques such as social media marketing, search engine marketing, e-mail marketing, online advertising etc. Two pillars of Digital marketing is Online marketing and Offline marketing though it is online marketing that enjoys the lion’s share when it comes to popularity. 6
  7. 7. Why Does it Matter so Much? It facilitates handling the complex and challenging customer relationships across a diverse range of channels (both digital as well as traditional) Digital marketing can make it possible for the business community in responding to and initiating dynamic consumer interactions. Digital marketing is useful in extracting big data value to support making better decisions faster. 7
  8. 8. Reason for its Popularity? 8 This form of marketing allows attracting targeted audiences, converting the web visitors, generating leads & closing the leads, and also delighting the customers enough to turn them eventually into brand promoters. ◎ Economical option – It is cost-effective and investing a handsome amount for brand promotion is not necessary for digital marketing. Other traditional marketing options require investing more. ◎ Mobile-ready- Maximum people access information and shop for goods through their mobile phones. The digital marketers can easily deliver their marketing message to their targeted audiences. ◎ Accessibility anytime and anywhere– Better and faster connection is achieve with the customers digitally from anywhere round the clock compare to any other form of marketing.
  9. 9. Reason for its Popularity? 9 ◎ Quicker brand recognition- Just like connection, promotion and spreading of brand awareness is also faster with digital marketing. It is easy to popularize business using a digital platform. Than any others if the players know how to play the game! ◎ Share information and get feedback better- business-related information, blog writings, SEO articles can be shared with target audiences. Also digital marketing platform often acts as a highly interactive marketing form where customers too can give their feedback. This helps to get better insights into business-driven data for taking decisions accordingly. ◎ Social media inclusion- Digital marketing offers the best opportunity to receive customer support on your social media platforms like Twitter, Facebook or Linkedin. It helps to get better connections and adds to the business web traffic. ◎ Offers a competitive edge- This form of marketing offers one with significant data and tools. To help stay competitive and all-ready to win the race if tactics are employed strategically.
  10. 10. Opportunities on Offer in Digital Marketing 10 ◎ You can reach your targeted customers or clients better and faster via digital marketing channels. ◎ Less investment in marketing means you will have the chance to invest the remaining in other important business areas. ◎ Lead generating capabilities of digital marketing mediums are better. ◎ The chance to become popular and popularize the business is quite instantaneous. ◎ You can always stay in touch with customers, respond to their queries/comments. Thus happy customers will help to attract new customers.
  11. 11. Digital Marketing Tactics Simplified It is important for business owners to understand. The tactics employed in this marketing form in order to reap the maximum benefits of digital marketing. It is necessary to have knowledge regarding how digital marketing works. So that business people can make smarter decisions about their digital marketing campaigns. Search Engine Optimization: If your sites do not appear at the top position in the popular search engine (like Google). Then online customers might not visit them ever. Online marketing can bring you the fruits only if your website is appropriately search engine optimized. A significant number of leads is missed out if this tactic is not value. 11
  12. 12. Digital Marketing Tactics Simplified Website Marketing: The idea here is very straightforward and simple. Your goods can be promote and sold only after people get familiar and impress with your shop, from where you would be selling. Similarly, in online marketing of goods/services doing website marketing first is equally essential. Your targeted customers will visit your website to make a purchase or access necessary information. 12 Social Media Marketing Social media sites are visited by millions of people across the world. Thereby making it a breeding ground of opportunities to drive leads, sales, and build committed brand advocates. Social media marketing involves content promotion and connects with target audiences on social media platforms like Instagram, Facebook, LinkedIn etc.
  13. 13. “Apart from these few key tactics, content marketing, integrated multiple channel marketing, search engine marketing, email marketing etc are other significant tactics used in harvesting digital marketing benefits. 13
  14. 14. Recent Trends Observed in Digital Marketing In digital content marketing, video marketing is enjoying paramount importance and it is believed to continue for quite some time to come. As per a reliable source, Facebook account holders watch over 8 billion videos each day. Videos are watched using mobile devices mostly these days. Social influencer marketing is gaining prominent attention and expert marketers are considering to establish organic relationships with celebrity influencers that better mesh with their brand. Chatbot marketing strategy is a highly lucrative digital marketing trend. 14
  15. 15. Remember this that the business world is extremely competitive and leaving any scope to showcase one’s offerings cannot be afforded. Digital marketing is playing and will continue to play a key role in the modern business sphere, using existing as well as new emerging tactics. 15
  16. 16. Presentation Source 16 Simplifying the Role of Digital Marketing in Modern World of Business
  17. 17. Thanks! Any questions? You can find me at @selvantamilmani & selvan@pattronize.com 17

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