Writing your summary 031815

©SageStrategies2014
info@sage4change.com

About Your Speaker
Passionate about connecting you to your
strengths and helping you tell your story.
Sales side of point of purchase winning $1 Million
territory growth.
Corporate side of buying fixtures and displays The
Walt Disney Company and brand management
25 years of selling displays, fixtures and POP to
Fortune 100 companies

Average retirement age 2014

Maximum monthly Social
security In 2013

LinkedIn Stats
• Over 347 million members
• 2 new LinkedIn members per second
• Average user has 240 connections
• 2 billion peoples searches annually
• One degree from 35,000 trusted connections
• 40% users check LinkedIn daily
• Average time spent per person is 17 minutes
• One degree from over 35,000 trusted connections
• Over 200 countries reached
• 160 million unique visitors a month
• 4 million companies have a company page

Your Professional reach
Reach /
engagement
for action

Nuts and bolts –
Your Eye Goes Where First?

Nuts and bolts –
Your Professional Headline
Money shot / professional
headline – how you want to
be hired and add why
Search results – picture
name and headline and
they have the option to
select above you or below
you…6 second choice

Nuts and Bolts –
Security and Settings

Nuts and Bolts – Security settings
Uncheck this box while making
changes so that your connections do
not congratulate you on a new job.
Make a back up by
creating a pdf for your
record – no back
button on changes

Before you start writing
• What do you want ? Future based
• Who are you talking to?
• What do you want them to know?
• What do you want them to do?
• Identify your WIIFM – what’s in it for me/them
• What style works to reach them? Casual? Formal? Enthusiastic?
• What does your brand sound like? Your voice

Yourbrand = yourpointof difference
Dream / Vision
Passion
Strengths
Experience

Questions to Identify your brand
• What projects, work, aspects of your job are you excited about
or don’t need prompting to do?
• What is your secret weapon?
• What assignments would you volunteer today and why?
• What value do you defend? What do you stand for?
• What problem do you solve?
• What got you in trouble all the time as a kid?
• What work do you get lost in?
• Caution: do NOT do a comparative during this process

LinkedIn Writing Guidelines
• Headlines are 55 characters or less
• Summary - Short sentences (23 words or less or one breath)
• First person like they stopped by and you want to
welcome them
• Write in the first person in the summary
• Use key words in the summary and get technical in the
list of skills
• Bullet point anything that might be easily consumed as a list
• C shape reading – top bit and the last bit are remembered or
actually read
• Utilize a skills area for the searchable terms
• Do not lie – unless your brand is that of a liar
• Lose anything that tells a contraindicating story (skills)
• Use the 2000 characters available in each field;
summary, education, employee
• Check the negativity factor
• Less is more make it consumable / skimable
• 10 recommendations for you by other people
Accessible – be in networking mode
• social media or websites
• Write person info in the interests
• contact information in the summary
• email address that follows you
• Phone number
• Control the endorsements up to 50 – right skills
• Use your brand’s language
• Use language of the reader
• Add videos or links use the features portfolio that
highlights your work if that’s your brand
• READ WHAT YOU WROTE! OUT LOUD!

Beware – The Story You Tell
• I haven’t finished school  University of Wisconsin – Bachelors of Science
Coursework estimated completion date 2016
• I can’t shake my administrative assistant history I am passionate about
developing processes and systems for the greatest success for a team,
organization, project or person
• I don’t have any paying clients  I work with (describe your ideal client)
because I am passionate about…. Talk about the reasoning behind your career
change and the WIIFM
• I took a pay cut for this job / to be part of this company  Career shift
that requires explanation - learning opportunity while I … your situation

Bonus: LinkedIn Daily10 point check
1. Post something – daily – remember 20% of your contacts will see it in the feed or in emails
• Look at the news section
• Find an article
• Share it
• Comment and add value
2. Answer emails promptly Delete emails or archive them
3. Endorse someone for something
4. Triage offers to link
• Are they in your target market?
• Do you they serve a purpose to you?
• Do they connect you to people you want to meet?
5. Connect with people who have work you want
6. Narrow the feed to your contacts and respond at least one with a thoughtful reaction to
their post
7. Add 5 connections from the “you may know these people” (daily maximum)
8. Post in your groups (identify 3 with your target market to become active aka visible)
9. Reach out to newly connected people with a thank you and an offer for coffee
10. Pay it forward  Write a recommendation for someone that you’ve worked with

Polling question
What help would you like?

Your Profile – step one
1. Picture
2. Professional Headline
3. Location
4. Education

Step 2 - Your Profile Summary
1. 1st person
2. Branding you
3. Skills area
4. Key word search
5. Highlight strengths

Step 3 – Ask for Help
If you find yourself paralyzed or questioning…
• Ideas
• Clarity
• Positioning
• Overwhelm
• Goal writing and clarification
• Systemized approach to identifying your
personal brand
Coaching
can help!

Thank you!
Upcoming Promote Yourself Now programs:
Developing Your Marketing Plan – One on One Coaching
Professional Brand including Start with Why
Brand Overhaul and Plan – Four Week Virtual Intensive
Speaking Skills for Video – One day face to face

Contact Us
For additional information or to bring this
• info@sage4change.com
• 805.453.4201

Writing your summary 031815

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