Accessibility in Action: The Challenges and Opportunities of Implementation

Paul Airy
Paul AiryEmail Design and Development Manager à Skipton Building Society
Beyond the Envelope™@Paul_Airy
The challenges and opportunities of implementation.
Accessibility in Action
A
@Paul_Airy Beyond the Envelope™
“Hello!”
@Paul_Airy Beyond the Envelope™
@Paul_Airy
Email Designer and Developer
@Paul_Airy Beyond the Envelope™
Beyond the Envelope™
+
@Paul_Airy Beyond the Envelope™
#SubscriberFirst
@Paul_Airy Beyond the Envelope™
I ♥ HTML Typography
@Paul_Airy Beyond the Envelope™
@Paul_Airy Beyond the Envelope™
@Paul_Airy Beyond the Envelope™
I ♥ Accessibility
Beyond the Envelope™@Paul_Airy
Email Design Conference, 2015.
Years Ago
2
@Paul_Airy Beyond the Envelope™
“ ”
@Paul_Airy Beyond the Envelope™
Challenges
Technical
Cultural
@Paul_Airy Beyond the Envelope™
@Paul_Airy Beyond the Envelope™
Beyond the Envelope™@Paul_Airy
Speed dating questions.
Q
@Paul_Airy Beyond the Envelope™
Value?
@Paul_Airy Beyond the Envelope™
Resource?
@Paul_Airy Beyond the Envelope™
Priority?
My Journey.
@Paul_Airy Beyond the Envelope™
@Paul_Airy Beyond the Envelope™
@Paul_Airy Beyond the Envelope™
#LitmusLive + 1.
31 August
Thur
Essentials.
Beyond the Envelope™@Paul_Airy
Essential 01:

Accessibility Mindset
Accessibility as an integral part of the email design and development process.
Beyond the Envelope™@Paul_Airy
“Design and develop with an
accessibility mindset.
2013.
@Paul_Airy Beyond the Envelope™
Mindset
Accessibility
Mobile
Beyond the Envelope™@Paul_Airy
Essential 02:

Foundational Implementation
@Paul_Airy Beyond the Envelope™
Foundational

Implementation
Resource
Quick Wins
Priority
Greatest Opportunity
Accessibility in Action: The Challenges and Opportunities of Implementation
Accessibility in Action: The Challenges and Opportunities of Implementation
@Paul_Airy Beyond the Envelope™
Colour
Images
Buttons/Links
Layout
Typography
Foundational

Implementation
@Paul_Airy Beyond the Envelope™
A
@Paul_Airy Beyond the Envelope™
Typography
Ensuring typography is accessible.
Beyond the Envelope™@Paul_Airy
Used HTML typography
All text is ‘live text’ so it can be read by a screen reader.
Beyond the Envelope™@Paul_Airy
Used semantic tags
To enable a screen reader to distinguish between levels of heading, paragraphs and lists.
Beyond the Envelope™@Paul_Airy
<h1> ! <h6> <p> <li>
Heading, paragraph and list tags.
Beyond the Envelope™@Paul_Airy
font-weight:normal;
Applied a style to lighten the weight of headings.
Beyond the Envelope™@Paul_Airy
font-weight:lighter;
Applied a style to lighten the weight of headings.
Beyond the Envelope™@Paul_Airy
<p style=“margin:0;”>
Applied margin:0; to semantic tags to reset margins.
‘Magic Margin’
Beyond the Envelope™@Paul_Airy
<p style=“

margin:0 0 10px 0;”>
Paragraph Space
Beyond the Envelope™@Paul_Airy
mso-line-height-rule:exactly;
Maintain line-height on Microsoft Outlook.
Beyond the Envelope™@Paul_Airy
Applied line-height 1.5x font-size.
Body text size

14px!16px
Beyond the Envelope™@Paul_Airy
X-height

xxA fonts x-height is literally the height of its lower case ‘x’ character.
Beyond the Envelope™@Paul_Airy
Applied line-height 1.5x font-size.
Body text size (mobile)

16px+
Beyond the Envelope™@Paul_Airy
Body text alignment

text-align:left;
Centred and justified text is difficult to follow.
Beyond the Envelope™@Paul_Airy
<h1> Heading
Paragraph of text.
</h1>
</td>
<td>
Heading styles
<p> </p>
Beyond the Envelope™@Paul_Airy
<h1> Heading
Paragraph of text.
</h1>
</td>
<td>
Paragraph styles
<p> </p>
@Paul_Airy Beyond the Envelope™
Layout
Ensuring the layout of an email is accessible.
@Paul_Airy
Logical order
Email coded in logical reading order.
"
Beyond the Envelope™@Paul_Airy
<table role=“presentation”>
Applied to redefine <table>s as presentational elements for screen readers.
*Courtesy of Mark Robbins.
*
Beyond the Envelope™@Paul_Airy
Spacing
Inserted enough space for text to be read easily.
@Paul_Airy Beyond the Envelope™
Buttons and Links
Ensuring interactive elements are accessible.
Beyond the Envelope™@Paul_Airy
Buttons
Ensured buttons can be selected across their total area.
Beyond the Envelope™@Paul_Airy
‘Click Here’
Avoided using ‘Click Here’, or other terms that reference a button or link visually.
Beyond the Envelope™@Paul_Airy
Blue/grey links
Restyled ‘blue/grey links’, while retaining functionality.
@Paul_Airy Beyond the Envelope™
Images
Ensuring images are accessible.
Beyond the Envelope™@Paul_Airy
alt=“” title=“”
Used alt attributes on all images. Avoided title attributes.
Beyond the Envelope™@Paul_Airy
Avoided erratic gifs (or ‘jifs’)
For people living with epilepsy.
@Paul_Airy Beyond the Envelope™
Colour
Ensuring colour is accessible.
Beyond the Envelope™@Paul_Airy
Colour ≠ Meaning
Avoided using colour to communicate meaning for people living with colour blindness.
Beyond the Envelope™@Paul_Airy
Checked colour contrast.
@Paul_Airy Beyond the Envelope™
Beyond the Envelope™@Paul_Airy
<div> </div>
Using <div>s on Type E:, with MSO conditionals as a fallback for Microsoft Outlook.
Beyond the Envelope™@Paul_Airy
<nav><div> </div></nav>
Wrapped sections of email within HTML5 tags to describe them semantically.
Beyond the Envelope™@Paul_Airy
Using border-bottom rather than text-decoration.
border-bottom
Beyond the Envelope™@Paul_Airy
Essential 03:

Speaking and Sharing
@Paul_Airy Beyond the Envelope™
“ ”
Accessibility in Action: The Challenges and Opportunities of Implementation
@Paul_Airy Beyond the Envelope™
Crossing Borders.
Beyond the Envelope™@Paul_Airy
Crossing Borders:

Advanced Implementation
@Paul_Airy Beyond the Envelope™
Buy-in
With Support
Advanced

Implementation
Alignment
@Paul_Airy Beyond the Envelope™
Get tuned into your
organisation, and find
out what matters to it.
“
Beyond the Envelope™@Paul_Airy
People focused
Beyond the Envelope™@Paul_Airy
Beyond the Envelope™@Paul_Airy
Black on yellow
@Paul_Airy Beyond the Envelope™
Understand your
subscribers and how
they interact with email.
“
Beyond the Envelope™@Paul_Airy
@Paul_Airy Beyond the Envelope™
iPad 25.0%
iPhone 23.8%
@Paul_Airy Beyond the Envelope™
Demonstration
Accessibility in Action: The Challenges and Opportunities of Implementation
Finally.
@Paul_Airy Beyond the Envelope™
Any implementation of
accessibility, however
small, is a success.
“
@Paul_Airy Beyond the Envelope™
We shouldn’t feel the pressure
of having to make emails
‘fully accessible’.
“
@Paul_Airy Beyond the Envelope™
Doing nothing

is not an option.
“
@Paul_Airy Beyond the Envelope™
Accessibility = Our Job
@Paul_Airy Beyond the Envelope™
Accessibility ≠ Added Extra
@Paul_Airy Beyond the Envelope™
#SubscriberFirst
Beyond the Envelope™@Paul_Airy
“Thanks”
@Paul_Airy

@Type_of_Email
1 sur 90

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Accessibility in Action: The Challenges and Opportunities of Implementation