The document provides an overview of a presentation by Joe Getz and Larry Kilduff on creating the right retail mix for commercial corridors. It discusses whether national chains and small neighborhood businesses can co-exist, the importance of understanding the local market and consumer base, and balancing the needs of national and local retailers. It also summarizes a case study by Larry Kilduff of redeveloping a former brass factory site in Kenosha, Wisconsin into a mixed-use development with retail space.

1. Welcome to Experts Online
August 1, 2006

2. Creating the Right Retail Mix:
Can small neighborhood businesses
and national chains co-exist?

3. Who are the Experts?
Joe Getz
General Partner, JGSC Group, LLC
Larry Kilduff
President, The Kilduff Company

4. Creating the
Right Retail Mix
Joe Getz

5. Do national chains hurt small
neighborhood businesses ?

6. Or do small neighborhood
businesses hurt themselves?

7. Can’t we all just get along?

8. Of course we can.

9. Survival of the fittest.

10. The market decides what survives.

11. Sometimes we hurt ourselves

12. Creating the right retail mix.

13. What type of corridor is yours?
The type of retailer
is determined (in part)
by the type of corridor.
Describe your corridor
Neighborhood
Community
Regional
Tourism
Business
Entertainment

14. What type of consumer is here?
Knowing who shops here and what they want,
helps determine which retailers work best.
Who shops here? Why?
Who’s missing?
Why?
What stores
do consumers
most want?

15. Consumers, in part, help
determine the right mix.
30
Average of all responses
25
20
15
10
5
0
AC M oore Barnes & Noble Best Buy Borders GAP Kohl's Target Wal-M art Whole Foods

16. What can the market sustain?
You have to do a (proper) market analysis.
And, you have
to read it.
Retail dynamics
are fluid, so the
analysis is out
of date as soon
as you use it.
Nationals will
want to see
the results.
Locals should
want to, too!

17. Trade area sustainability
Demographics
Psychographics
Consumer Spending
Supply & Demand
Over/Under Served

18. JGSC PowerGRID™
(Hey, don’t steal this!)

19. Once you know what,
it’s easy to know who
Create a
merchandise
plan for the
corridor.
Don’t just
fill space.
Nationals
have criteria.
Locals
should too.

20. Formula for success:
Give them what they want.
Show them
you have
what they want.
Create a buzz.
Give them the
information they
need to make
the decision
you want them
to make.

21. Let’s work together.
Nationals can and should compliment locals.
Local can and should
compliment nationals.
Nationals manage,
locals retail.
All should participate
in cooperative marketing.
The goal: work together
to improve the quality of life
for all shoppers.

22. Lessons learned.
We need learn from our past mistakes.
Leases
NNN
Use clause
Materials
Hours of
Operation

23. Strike a balance.
Most commercial corridors
can support a balance of
different retailers.
Locals need to be strong to
avoid being crushed.
Franchise stores can
provide additional support.

24. Case Study
Larry Kilduff

25. Kenosha, Wisconsin
11019 N. Towne Square Rd., Suite 8
PO Box 628
Mequon, WI 53092 Middleton, WI 53562
262-240-0045 Fax: 262-240-1057 608-345-9858
www.PRDCInfo.com
www.thekilduffcompany.com

26. The
Location
• 40 miles south of
Milwaukee, WI
• Community center
serving the Uptown
Neighborhood,
approximately, 3
square miles.
• Located in the
Uptown
Neighborhood at
63rd Street and 26th
Avenue in Kenosha,
WI.

27. The Original Brass Factory

28. The Brass
Factory Today
Contamination Issues from
a Developer’s Perspective:
•How long until the site is
ready for development?
•What are the liability
protections?
•Do those protections satisfy
lenders? Investors? Users?
If not, what next?
•Coordinating clean-up with
development realities.

29. The Site Plan
• Mixed-use urban re-
development
• 113,500 square feet of
retail space
• Outlots available
• Parking ratio 5:1

32. The Vision…

33. Revitalized Urban Environment…

34. Mixed Use is Great, but Complicated…

35. Thank you

36. Join us for Urban Forum 2006 in Miami!
Get $50 off registration fee today!
This year's premier commercial revitalization
conference takes place in the heart of Miami, at the
downtown Hyatt Regency Miami, November 8-10.
LISC’s Urban Forum 2006 is not to be missed – save
$50 by registering by August 31st. Register online
here.
Please check out our website at
www.liscurbanforum.org/
for more information on:
• Neighborhood Tours
• Dine Around Restaurant Details
• Sessions & Schedule
• Sponsorship and Partnership
If you have any questions, please contact CCR Urban
Forum staff at (212) 455-9811 or urbanforum@lisc.org.
We hope to see you in Miami!