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Design Basics for DIY Print and Digital Publications
26 Sep 2016•0 j'aime•4,632 vues
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Originally presented at The Association of College and University Housing Officers International’s (ACUHO-I) Business Operations Conference in Scottsdale, AZ, in October 2016.
Paul BrownSuivre
Higher Education Scholar, Educator, and Speaker à www.paulgordonbrown.comPublicité
Design Basics for DIY Print and Digital Publications
- DesignBASICSfor DIYPrint and Digital Publications
- Sowhoisthisguy? @paulgordonbrown
- Participants will be able to… • Describe the key ideas in the conceptualization of any design project. • Articulate and apply basic principles of effective graphic design in their work—including the effective use of fonts, images, and color. • Identify sources of free or low-cost media for use in their marketing. • Identify free or low cost online tools for design.
- Whatdoyouwanttolearn today?
- concept design
- concept Focus Simplicity Signal to Noise Stickiness Going Viral
- design Finding Images Using Images Text Presentations Programs
- concept
- Focus concept
- Core Concept Ideas & Images Colors & Emotions
- Storyboard
- Simplicity concept
- Signal to Noise RATIO
- “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness”
- “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness”
- “If you put yourself in a position where you have to stretch outside your comfort zone, then you are forced to expand your consciousness.”
- “If you put yourself in a position where you have to s t r e t c h outside your comfort zone, then you are forced to expand your consciousness.”
- “If you put yourself in a position where you have to s t r e t c h outside your comfort zone, then you are forced to expand your consciousness.”
- 2007 2008 2009 2010 NRHH Chapter Membership • The number of NRHH members has increased steadily over the past four years • 2010 was our best year
- 2007 2008 2009 2010 30 26 18 12 NRHH Membership Increases
- Percentage of chart which looks like Pac-Man Looks like Pac-Man Does not look like Pac-Man
- Make it stick concept
- simplicity
- unexpectedness
- concreteness
- credibility
- Emotions
- stories
- Going Viral concept
- https://www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919
- follow what’s #trending
- !Luck.
- concept Focus Simplicity Signal to Noise Stickiness Going Viral
- design Finding Images Using Images Text Presentations Programs
- design
- Finding Images design
- Start with the image
- 1024x768 @ 76dpi print @300dpi
- Using Images design
- VECTOR RASTER
- VECTOR RASTER
- STRETCH your images
- S T R E T C H your images
- Don’t your images contort
- Don’t use images watermarks with
- space Use white
- Text design
- Tunderstanding fonts
- Serif Sans Serif Artistic
- Serif
- Serif fonts are great for when you’re presenting large blocks of text. They are easier to read and more forgiving to the eye.
- Sans Serif
- Sans Serif for Headlines
- Artistic
- are great toArtistic fonts convey a feeling.
- D O N T B E A F R A I D T O B R E A K U P Y O U R T E X T
- This is a Standard Headline
- Headline This Standard is not a
- text inside your imagesadd
- text inside your images add
- Presentations design
- slidument
- bullet points
- story
- design Programs
- concept design
- concept Focus Simplicity Signal to Noise Stickiness Going Viral
- design Finding Images Using Images Text Presentations Programs
- @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com
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