This document provides tips for using social media to highlight your strengths as a professional. It outlines five building blocks for developing an online personal brand: having a clear focus expressed in under 140 characters; a five sentence bio; a good headshot; determining your online persona; and choosing which platforms to use. The document encourages consistency, dedicating time, following industry leaders, and letting your personality shine through online.
4. of jobs are landed through
networking and personal
relationships
80%
John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte
5. of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013
21. “Inspiring others to be digital adventurers, vanguards, and change agents.”
@paulgordonbrown
“Be a Digital Dale Carnegie by motivating others to their best life, leadership & legacy. Honor my family & God.”
@equalman
“To have made a difference to people I touch.”
@thelinkedinman
“She was real. She cared. She connected!”
@SCMSJanine
“I want every one of my academic papers and studies and lectures to be accessible and available to all (+free)”
@JohnGirdwood
“Life is full of seasons, but at the end of mine, I want others to find that I spoke for those who couldn't speak for themselves.”
@JanieSikes
“Be Real. Live your passion. Stay present. Never let your mind second guess your heart.”
@springboardw
30. Pick your platforms:
Twitter: I’m eating a #donut.
Facebook: I like donuts.
Foursquare: This is where I eat donuts.
Instagram: Here’s a vintage photo of my donut.
YouTube: Here I am eating a donut.
LinkedIn: My skills include donut eating.
Pintrest: Here’s a donut recipe.
Spotify: Now listening to “Donuts.”
Google+: I’m a Google employee who eats donuts.