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This Keynote!Like
Social-Digital
Student Satisfaction
and Engagement
with Dr. @PaulGordonBrown
CONNECT 2016
@paulgordonbrown
@paulgordonbrown
#ConnectDallas
This session is Twitter-friendly.
@paulgordonbrown
ENGAGEMENT
@paulgordonbrown
Alexander Astin
Student Involvement:
A Developmental Theory
for Higher Education.

Journal of College
Student Development
1984
@paulgordonbrown
T + E = ITime on Task Mental Effort
Engaged
Involvement
@paulgordonbrown
ENGAGEMENT
happiness
connectedness
academic success
retention@paulgordonbrown
ENGAGEMENT
DIGITAL
@paulgordonbrown
T + E = ITime on Task Mental Effort
Engaged
Involvement
We know students
spend a lot of time
on social media.
@paulgordonbrown
89%
of adults 18-29 years old use social media
67%
access it on mobile
98%
of adults ages 18-29 are on the internet
70
70
70
43%
60%
89%
65+
50-64
30-49
70
78% 18-29
social media use
by age
younger generations
are using the internet,
social media, and mobile
technologies at a high rate
T + E = ITime on Task Mental Effort
Engaged
Involvement
We know we want to
get students here.
@paulgordonbrown
@paulgordonbrown
T + E = ITime on Task Mental Effort
Engaged
Involvement
But what about
mental effort?
@paulgordonbrown
Just because you use social media…
doesn’t mean
well.
you know how to use it
@paulgordonbrown
Just because you use social media…
doesn’t mean
for purpose-driven
you know how to use it
ends.
@paulgordonbrown
1 2
We’re Going To Explore Two Topics Today
Digital Identity
or Reputation
Digitized
Development
@paulgordonbrown
Digital Identity
@paulgordonbrown@paulgordonbrown
Digital Identity
@paulgordonbrown
Or more accurately, digital identities,
are the personas, data, and actions
we take online as well as the
reputation of those identities and
how they are viewed by others.
@paulgordonbrown
@paulgordonbrown
digital stamp
@paulgordonbrown
FROM THE WOMB!
We even have digital stamps
@paulgordonbrown
Your Name
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?
BE
AWARE!
@paulgordonbrown
We need to educate students on
digital reputation.
TheInternetIs
Forever
@paulgordonbrown
Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown
Mistakesand
embarrassing
photoscan
followus
forever.
THINK
POST
beforeyou
@paulgordonbrown
collegesandemployers
arelistening
@paulgordonbrown
of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013
@paulgordonbrown
WeWillMake
HowWeHandle
Mistakes
ThemDefinesUs
@paulgordonbrown
@paulgordonbrown
youcan’t
@paulgordonbrown
PrivacyIs
YourProblem
@paulgordonbrown
You assume

RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown
raiseyour
privacy
settings
@paulgordonbrown
BUT
@paulgordonbrown
itlowers
yourpotential
impact
@paulgordonbrown
PUBLIC
PRIVATE
@paulgordonbrown
@paulgordonbrown
BeA
Digital
Change
Agent
@paulgordonbrown
follow
what’s
#trending
@paulgordonbrown
slacktivism
go beyond
@paulgordonbrown
Be a digital
change agent.
@paulgordonbrown
Digital Identity
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown
is the underlying developmental
processes that inform how we
understand ourselves and our
behavior in digital spaces.
Digitized development can carry
unique properties from offline
development.
@paulgordonbrown
It’s A Psychological Process!
@paulgordonbrown
eRezLife
Digitized Development
MarciaBaxterMagolda’s
TheoryofSelf-Authorship
Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) through access
and peers through peer culture.

Student does not understand how
online and offline interactions can
impact each other or possess a
sophisticated understanding of
context.
Student makes conscious choices about
social media usage and how it fits into life
desires, outlook, and goals.

Student realizes that one’s online life
requires constant renegotiation as one’s
goals, needs, contexts, and
circumstances change.
@paulgordonbrown
Pursuitof
Likes
@paulgordonbrown
“HowmanyLikesdid
yourpostget?”
“Whatdoesthatmean?”
Addie
“Thatnumberinitself
doesn’tmeananything
unlessyoucompareitto
otherposts.”
-Addie
@paulgordonbrown
“Thenyougetinthatwhole
thingwherepeoplestart
comparingthemselvesto
otherpeople.Thatreallyisn’t
thebestroutetogodown.”
Addie
“You’rethinkingaboutit
toomuch.”
IMAGE: CHOMPOO BARITONE
Curating
Perfected
Images
Like This Keynote! Social-Digital Student Satisfaction and Engagement
“…inthebackofmy
mindthere’sacertain
standardofinteraction
thatIgetoneverysingle
tweetthatIdon’twantto
makesureIdon’tdrop
below.”
-Mesut
IMAGE: CHOMPOO BARITONE
Selective
Viewof
Reality
“…weusesocialmediaasa
highlightreelofourlivesand
howmanytimesoutoften
wouldyousaythatyou
wouldn'tpostsomething
becauseit'snotahighlight.”
-Hallie
@paulgordonbrown
There'salotoftimeswhenyouthinkthat
peoplehavethebestlifeeverbecauseof
whatthey'reposting. Wheninreality
they'regoingthroughalot,andprobably
manysimilarthingsthatyouare,but
becausethey'repostingallthisfunstuff,
youthinkthattheirlivesareperfect.”
-Hallie
masks
adance
outfits
“…it’salmostlikedoinga
dancethatyoucan’tbe
toomuchofsomething.”
-Liam
@paulgordonbrown
games
playing
“I'vegottokeepup.”
-Annie
@paulgordonbrown
“Yeahit’sexhausting…
it’swhatcausesmy
unhappiness…
thecomparisonsget
sointense…
IfeellikeI’mjusta
constantfailure”
-Logan
IMAGE: CHOMPOO BARITONE
Consuming
Perfected
Images
“That’swhat,Iassume,[is]
causingmygreatest
dissatisfactionat[college].
Seeingmylifeincomparison
toothers.”
-Logan
@paulgordonbrown
“Idefinitelythinkaboutit
morethanIshould.”
-Ashley
@paulgordonbrown
Weneedtoteach
studentstoown,
ratherthanbe
ownedby,
technology.
@paulgordonbrown
don’t teach
fearwith
@paulgordonbrown
don’t teach with
shame
@paulgordonbrown
Stay
current
ontech
trends.
Teach
college
students
about
managing
theirdigital
reputations.
@paulgordonbrown
collegesandemployers
arelistening
Remindstudentsthat…
@paulgordonbrown
Enablestudentsto
charttheirownpath.
Bearolemodel.
@paulgordonbrown
It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.
making
mistakes
isbetter
than
faking
perfections
vulnerable
be
@paulgordonbrown
be a good partner
to our students
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

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