Originally presented as a keynote at the 2104 ACPA Residential Curriculum Institute at Virginia Tech, this presentation provides an overview about how you can integrate social media as a learning and community development strategy in student affairs and informal learning contexts.
12. “It’s not a question of if you
will make a mistake, it’s a
question of when and how
you will capitalize on
turning digital lemons into
digital lemonade. Learn to
be FLAWsome.”
- Erik Qualman
14. ? What are your outcomes let this drive your social media usage
15. Outcomes
1. Develop relationships with your students
2. Develop community
3. Model appropriate online behavior
!
4. Customer service
5. Marketing and information sharing
6. Reading student culture/discourse
16.
17. Pick your platforms
Twitter: I’m eating a #donut.
Facebook: I like donuts.
Foursquare: This is where I eat donuts.
Instagram: Here’s a vintage photo of my donut.
YouTube: Here I am eating a donut.
LinkedIn: My skills include donut eating.
Pintrest: Here’s a donut recipe.
Spotify: Now listening to “Donuts.”
Google+: I’m a Google employee who eats donuts.
21. Outcomes
1. Develop pride in the institution
2. Develop community and common
purpose
!
These outcomes aren’t just reinforced for
the students and staff who directly
contribute to the effort.
23. Outcomes
1. Develop pride in the institution
2. Engage alumni and create cross-generational
connections
3. Enhance sense of globalism, promote
study abroad
25. Outcomes 1. Point out hurtful comments and
problematic behavior.
2. Describe the negative effects of hurtful
comments on target groups.
3. Modify their own behavior.
!
4. Create a more welcoming campus
climate.
5. Encourage student action.
26.
27. Outcomes
1. Discuss and compare different
educational styles provided by the
faculty.
2. Compose more constructive feedback.
!
3. Humanize faculty.
4. Encourage faculty-student interaction.
28. Other
• Create a Facebook group for a floor, an
LLP, or a seminar
• Decide on common hashtags to use
• Hold a photo contest alongside an event
• Share strategies
videos or artifacts
29. Can you measure it?
Views only measure awareness…
maybe.
!
This may be especially true in your
ongoing as opposed to targeted efforts.
!
Think about engagement instead.