A presentation I gave internally at our agency last week (3/21/08) for our monthly "What's Next" lunches.
Quick background on these lunch sessions: Each month, three or four people are called upon to share either what inspires them or what's going on in a specific area. So far, I've seen some of our creatives talk to what motivates them and share trends and up-and-coming names in art and design; some of our tech team talk to emerging technologies, showing off what they can do and how they're relevant to our clients; and finally some of our modern media team share the newest ways we can help people find what they're looking for more easily and get more relevant information in front of them for our clients. Like I said, it has all been very fun to take part in as well as quite inspiring and energizing.
For this one, I was asked to share what's going on in marketing and where things are moving. What you'll see/did see is that I ended up using a little bit of what I've been posting about on my blog and some of what has been getting covered both within the trade pubs and on industry related blogs to give me the outline. If you follow the plannersphere and other social media and marketing blogs, then this probably won't be much new, but it might connect the conversations a little more. Or maybe not.
Mostly just wanted to share it since I did put a bit of time into pulling it together and was inspired by many of you who've been writing about similar subject matter. Also because what limited free time I did have last week went into putting it together instead of writing on my blog.
Note: Most of the examples in it are the more covered ones used to support the topics they're associated with. With limited time, I opted for the easy-to-find examples. Sorry about that. One that isn't as covered across the blogs and in the press yet is the My Vegas site. For more info on it see David Armano's Logic + Emotion blog where he has a detailed post on it.
As always, if you've got any thoughts, questions or comments...
88. IMAGE CREDITS
IMG_6515
Tony de Marco
Flickr
Anonymous at Scientology in Los Angeles
sklathill
Flickr
Brick Tamland Wallpaper
Anchorman The Movie Web Site
Brick Wallpaper
Bloc Party Crowd @ Ogden Theatre
Paul Isakson
Flickr
Google Screen Grab
Google
Google.com
iPhone
e-Learning content authoring
Google Loves The iPhone
Wii
Networking Audio/Video
X-OOM Software Brings Media Streaming
To The Wii
Starbucks Coffee
Boston.com
Aging Music Heroes' Haven
Tracy Morgan
Saturday Night Live
Black Is The New President, Bitch
Ghosts I - IV
Nine Inch Nails
Ghosts.nin.com
89. IMAGE CREDITS
RCRD LBL_ + Widgets
RCRD LBL
rcrdlbl.com
Whopper Freakout
Burger King
WhopperFreakout.com
Shave Everywhere
Philips / Norelco
ShaveEverywhere.com
The Coke Zero Game
Coca-Cola Company
CokeZeroGame.com
The Coke Zero Game
Coca-Cola Company
CokeZeroGame.com
Nike+
Healthy Living NYC
Every Step You Take...
Domino’s Pizza Builder
Domino’s Pizza
Dominos.com
Domino’s BFD Pizza Builder
Adverblog & Domino’s Pizza
Domino's Pizza Builder & Dominos.com
My Vegas
Logic + Emotion
My Vegas Is Showing: Brand Utility +
Event Based Social Networking
Digital Ethnography + Anthropology
All logos taken from their respective Web
sites.
Just wanted to share a few thoughts today on where things are moving. This isn’t the long-term outlook so much as the direction stuff is shifting today thanks to the growing realization of the power the Web holds to tell stories, engage people, and give them things that are more relevant and useful as far as brands are concerned.