Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Recruitment
& employer
branding
on the social
web


Paul Jacobs

Copyright 2009, Engage Innovations Ltd and TribeHQ Ltd, A...
Social revolution
Social revolution
Social revolution
                        vers ation
                    Con
  Inter
        act                          ...
Social revolution




            Social web visited by over two-
            thirds (67 percent) of the
            globa...
Social revolution




  $
                    Nearly half of all respondents
                    (49%) indicate they have
...
Social revolution
Social marketing
Enterprise 2.0
Enterprise 2.0
Enterprise 2.0
Enterprise 2.0
Enterprise 2.0
Enterprise 2.0
Social recruiting




        Jobvite Social Recruitment Survey 2009
        Released 20 May 2009

        http://recruiti...
Social recruiting
Social recruiting
Social recruiting
Social revolution
Social revolution
Social?
Social revolution
Social revolution
Launched 2004
Social revolution                                                      200+ million active users
           ...
Social revolution
Social revolution   Launched 2005
                    2 million unique visitors per day
Social revolution
Launched May 2003
Social revolution   40 million members
                    11% increase in connections since Sept 2008
Social revolution
Social revolution
Twitter revolution   Launched 2006
                     Estimated 7 million members
                     1,382% growth
   ...
Twitter revolution
Twitter revolution
Twitter revolution
Twitter revolution
Twitter revolution
Social revolution
Social revolution
Social revolution
Social revolution




 Every new Zappos employee attends a twitter workshop as
                 part of their orientation
Social revolution
Social revolution
Social revolution
Social revolution
Social revolution
Social revolution
Social revolution
Social revolution
Social revolution
My project …
My project …
My project …
My project …
My project …
My project …
Getting started ….


 A.
   Revisit your corporate values
 B.
   Use technology to reengineer an internal culture of commu...
Prochain SlideShare
Chargement dans…5
×

Recruitment & employer branding on the social web

An overview of how some employers and agencies are engaging with their audiences on the social web. Includes a glimpse of TribeHQ.com, the recently launched purpose-built social recruiting platform.

Livres associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir

Livres audio associés

Gratuit avec un essai de 30 jours de Scribd

Tout voir
  • Soyez le premier à commenter

Recruitment & employer branding on the social web

  1. 1. Recruitment & employer branding on the social web Paul Jacobs Copyright 2009, Engage Innovations Ltd and TribeHQ Ltd, All rights reserved, not to be reproduced without permission Presented at the Recruitment SIG, HRINZ, Wellington, New Zealand, 3 June 2009 Queries: Paul Jacobs, paul@tribehq.com
  2. 2. Social revolution
  3. 3. Social revolution
  4. 4. Social revolution vers ation Con Inter act -cre ate Conn Co ect Person alisation ships Re lation Democratic Coll abor Participa ate tory ation” mun ityc “ Com nce rie Collective wisdom re xpe ity use mun Richer C om
  5. 5. Social revolution Social web visited by over two- thirds (67 percent) of the global online population Biggest increase from the 35-49 year old age group Released 9 March 2009
  6. 6. Social revolution $ Nearly half of all respondents (49%) indicate they have made a purchase based on their experience through a social media site The Razorfish Consumer Experience Report 2008 Released October 2008 http://feed.razorfish.com
  7. 7. Social revolution
  8. 8. Social marketing
  9. 9. Enterprise 2.0
  10. 10. Enterprise 2.0
  11. 11. Enterprise 2.0
  12. 12. Enterprise 2.0
  13. 13. Enterprise 2.0
  14. 14. Enterprise 2.0
  15. 15. Social recruiting Jobvite Social Recruitment Survey 2009 Released 20 May 2009 http://recruiting.jobvite.com/2009-social-recruitment-survey.html Approximately 440 HR and recruitment professionals completed the survey
  16. 16. Social recruiting
  17. 17. Social recruiting
  18. 18. Social recruiting
  19. 19. Social revolution
  20. 20. Social revolution
  21. 21. Social?
  22. 22. Social revolution
  23. 23. Social revolution
  24. 24. Launched 2004 Social revolution 200+ million active users 35+ fastest growing demographic http://www.ignitesocialmedia.com/2008-social-network-analysis-report
  25. 25. Social revolution
  26. 26. Social revolution Launched 2005 2 million unique visitors per day
  27. 27. Social revolution
  28. 28. Launched May 2003 Social revolution 40 million members 11% increase in connections since Sept 2008
  29. 29. Social revolution
  30. 30. Social revolution
  31. 31. Twitter revolution Launched 2006 Estimated 7 million members 1,382% growth Average day 225 million tweets 35 - 49 age group - 42%
  32. 32. Twitter revolution
  33. 33. Twitter revolution
  34. 34. Twitter revolution
  35. 35. Twitter revolution
  36. 36. Twitter revolution
  37. 37. Social revolution
  38. 38. Social revolution
  39. 39. Social revolution
  40. 40. Social revolution Every new Zappos employee attends a twitter workshop as part of their orientation
  41. 41. Social revolution
  42. 42. Social revolution
  43. 43. Social revolution
  44. 44. Social revolution
  45. 45. Social revolution
  46. 46. Social revolution
  47. 47. Social revolution
  48. 48. Social revolution
  49. 49. Social revolution
  50. 50. My project …
  51. 51. My project …
  52. 52. My project …
  53. 53. My project …
  54. 54. My project …
  55. 55. My project …
  56. 56. Getting started …. A. Revisit your corporate values B. Use technology to reengineer an internal culture of communication C. Better to cannibalize your own brand, before someone else does D. Rethink your creative advertising efforts E. Step away from your careers site F. Step away from your job boards G. Think niche! Think niche! Think niche! H. Start communicating! Start participating! Get social!! I. Do it on the smell of an oily rag J. Trail blaze!

×