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  2. The OLD Chinese proverb that one good picture is worth 1000 words still holds. Even an illiterate can read a photograph. YOUR COMPANY NAME 3
  3. PICTURE SELECTION Then newspaperman has two things to bear in mind when selecting picture for publication. The pictures technical value and editorial value. YOUR COMPANY NAME 4
  4. a picture has technical value when it is technically perfect with proper light and shadow, is free from smudges, end is clean and clear for publication. YOUR COMPANY NAME 5
  5. 6 •a picture has editorial value when it tells a story at a glance and when it shows life happenings and moments of truth and significance.
  6. 7 • 1. The photo will not be reproduced as clearly as it was in its original form. • 2. The photographer should be asked not to use a screen as intended for better photos like the ones used in magazines. • 3. Flat, smudgy, greyish pictures or soft print that melts into the background should not be used. • 4. Is the picture is great, it deserves to be played big; if the picture is ordinary, it needs to be played big. • 5. Action picture are better than the "firing line" or "firing squad" and posed pictures. • 6. Get glossy prints, not matte. • 7. Get big prints for reduction. • 8. Don't put picture back to back • 9. Picture have moments of truth such as bunch of Filipino boxer Frank Gedano that knocked out Charlie Magri of Britain. • 10. If you have to use group pictures, use it big to allow recognition of people in it, unless if it is crowd scene where the crowd is more important than the expression of the faces. • 11. Even a crash scene looks dead with only the plane shown or that train wreck pictured. People running away from it or people rushing to it for rescue would make it lively. • 12. Small pictures are ineffectual. Details and impact or lost. 13. The one-column long picture can be very attractive. The following are reminders culled from a Philippine Press Institute handout as regards the proper use of photos and graphs.
  7. 8 Halftone- t's a photoengraving made from an image photographed through a screen and the etched so that the details of the image are reproduced in fine dots with the darker areas appearing as heavy and concentrated dots and the lighter areas as fine diffused dots.
  8. 9 • Examples: a.Newsprint- 65 or 85- line screen b. Book paper-100 or 120- line screen c. - 200 or higher screen d. Old or faced picture- from newspaper or album- lower than 65- line screen.
  9. LINE ETCHING this is a kind of photo engraving that contains and prints solid lines only and not shades or tones. 10
  10. CROPPING PICTURES Pictures are cropped for two reasons main reasons: 1. To eliminate the portions or details which are either undesirable or unnecessary 2. 2. To give more space for displaying points of interest intended to be played up.. 11
  11. CROPPING PRODUCEDURES: 1. Marking the front of picture using Grace pencil or soft China blue pencils (blue does not show on the processed negative) 2. 2. Cutting off the unnecessary parts. 3. 3. Using a window to preserve the picture 12
  12. ENLARGING OR REDUCING THE SIZE OF A PICTURE Procedure to Enlarge: 1. Draw a diagonal line in the area of the picture to be enlarged (C-B). 2. 2. Extend the base as the desired width of the picture (C-G). 3. 3. Continue the diagonal line up to F. 4. 4. The point where F and G meet is the depth of the picture. 13
  13. 14 PROCEDURE TO REDUCE: • 1. Draw a diagonal line from A and D of the original picture. • 2. Measure the required width on the base (A-G). • 3. Draw a perpendicular line from G to F. • 4. Connect E and F. • 5. The distance between A and G is the width, while the distance between G and F is the depth of the reduced picture.
  14. 15 10 RULES IN WRITTEN A CAPTION 1. All rules in news writing apply to caption writing. 2. 2.Caption should be written and short ,pithy sentences say an average of 15 words for a sentence 3. 3. the basic question every caption must tell of its picture are who? what? where? when? and why? who are in the picture? why are they doing? what are they doing? where they doing it? why are they doing
  15. 4 .give the full Christian names of first names to identify everyone in the future be accurate when you names people in the caption maker who is who of course this cannot be done for crowd sentence. 5. .A gay picture should have a gay caption somber pictures should not take with jokes march the caption with the mood of the picture this is a question of judgment. 6.A caption in conventional it should exploit the pictures potential interest example queen elizabeth wearing a special order white her husband Philip the uniform of admiral this is should be mention and the caption
  16. 7.caption should be supplement what it seen they are not caption if they are merly tell the reader that can see in the picture showing the principal taking should not a principal sentence taking 8. The captions with not contradict the picture E.g ROTC cadets plants tree seedlings. In la mesa dam during the reforestation drive " but the cadets are looking at the camera smiling and planting 9. Don't begin a caption with photo shows especially if it really doesn't or in the photo or this is totally unnecessary 10. When a picture accompanies a new story explain the pictures in the caption Mr. Pedro reyes who fire reported the. fire but don't repeat in the caption everything that mr reyes accompanying new story