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Engaging Today’s Consumer<br />

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Brands Are Under Threat<br /> - The number and velocity of marketing messages has increased exponentially<br /> - Central authority figures are no longer authoritative <br /> - Brand relationships are based more on cultural phenomena than quality or reliability <br /> - Trust is not a given—it is earned, cultivated and rewarded <br />

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Old Brand Model<br />

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Pushes down to the customer!<br />

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Today’s Consumer is…<br />More educated<br />More sophisticated<br />More technologically advanced<br />

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Today’s Consumer is also…<br />More educated<br />More sophisticated<br />More technologically advanced<br />More diligent<br />More cautious<br />More anxious<br />

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Today’s Consumer is…<br />More educated<br />More sophisticated<br />More technologically advanced<br />More diligent<br />More cautious<br />More anxious<br /> …THAN EVER BEFORE!<br />

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New Brand Model<br /> Rather than a monologue to the masses, it’s engagement among managers, employees and customers <br />That seeks to build sustainable relationships with all brand stakeholders and create champions that spread the word <br />

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Especially brands with repeat customers!<br />

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Relevant<br />Pertinent<br />Informative<br />Not just regurgitation!<br />

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Relevant<br />Pertinent<br />Informative<br />Not just regurgitation!<br />

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Relevant<br />Pertinent<br />Informative<br />Not just regurgitation!<br />

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It’s all about engaging today’s consumers… <br />

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It’s all about engaging today’s consumers… <br />not selling them!<br />

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If nothing else, let me leave you with one thought today…<br />

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There shouldn’t be a difference!<br />YOUR LOCATION<br />

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Do you need assistance?<br /> 832-838-4822 <br /> segreto.paul@gmail.com<br />