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Foodcourt Delivering Social Food Experiences Nathan Lustig Corey Capasso FB Cuisine, LLC
What’s Foodcourt? <ul><li>Foodcourt allows people to order food when they want, from wherever they want, while socializing...
Find Restaurants
Browse Menus
Select Food
Invite Friends Social invites for discounts
Check Your Order
Mini-Feed Confirmation
Why online ordering on Facebook? <ul><li>Scalability </li></ul><ul><ul><li>Viral features only on Facebook </li></ul></ul>...
Foodcourt: The Itunes of Food <ul><li>Invited to F8 </li></ul><ul><ul><li>Facebook Platform Launch 5/07 </li></ul></ul><ul...
Foodcourt Launch <ul><li>1600+ users </li></ul><ul><li>40+ restaurants </li></ul><ul><li>200+ orders filled </li></ul><ul>...
Facebook Reaction <ul><li>Set up restaurant for Facebook Employees </li></ul><ul><ul><li>Filled orders for Facebook HQ </l...
VC Funding <ul><li>Invited to final round of Fbgrant </li></ul><ul><li>Pitched Fbfund at FB HQ 5/08 </li></ul><ul><li>Offe...
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An early (first) example of f-commerce

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Facebook Foodcourt

  1. 1. Foodcourt Delivering Social Food Experiences Nathan Lustig Corey Capasso FB Cuisine, LLC
  2. 2. What’s Foodcourt? <ul><li>Foodcourt allows people to order food when they want, from wherever they want, while socializing in Facebook </li></ul><ul><li>Foodcourt is the iTunes of online food ordering. Delivering social food experiences. </li></ul>
  3. 3. Find Restaurants
  4. 4. Browse Menus
  5. 5. Select Food
  6. 6. Invite Friends Social invites for discounts
  7. 7. Check Your Order
  8. 8. Mini-Feed Confirmation
  9. 9. Why online ordering on Facebook? <ul><li>Scalability </li></ul><ul><ul><li>Viral features only on Facebook </li></ul></ul><ul><li>No second accounts </li></ul><ul><ul><li>Users trust Facebook </li></ul></ul><ul><li>Social features </li></ul><ul><ul><li>Eating is inherently social </li></ul></ul><ul><ul><li>Use social graph for discounts </li></ul></ul>
  10. 10. Foodcourt: The Itunes of Food <ul><li>Invited to F8 </li></ul><ul><ul><li>Facebook Platform Launch 5/07 </li></ul></ul><ul><li>Development work begins 5/07 </li></ul><ul><li>Beta Launch 11/07 </li></ul><ul><ul><li>Wisconsin, Michigan, MSU </li></ul></ul>
  11. 11. Foodcourt Launch <ul><li>1600+ users </li></ul><ul><li>40+ restaurants </li></ul><ul><li>200+ orders filled </li></ul><ul><li>No marketing, just word of mouth </li></ul><ul><li>Restaurants loved it </li></ul><ul><li>Connected with 5 of largest food chains in USA </li></ul>
  12. 12. Facebook Reaction <ul><li>Set up restaurant for Facebook Employees </li></ul><ul><ul><li>Filled orders for Facebook HQ </li></ul></ul><ul><li>All contacts at Facebook loved it </li></ul><ul><ul><li>“ First non-myspace app on Facebook” </li></ul></ul>
  13. 13. VC Funding <ul><li>Invited to final round of Fbgrant </li></ul><ul><li>Pitched Fbfund at FB HQ 5/08 </li></ul><ul><li>Offered VC funding </li></ul><ul><li>Turned down VC’s offer </li></ul>
  • hiddenpersuader

    Aug. 30, 2011
  • slightlycool

    Aug. 8, 2011

An early (first) example of f-commerce

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