An unconference connecting Marketing Innovators in Silicon Valley to Share. Learn. Grow. - November 3rd

1. An Unconference
Connecting Marketing Innovators. Share. Learn. Grow.
November 3rd

2. SHARE – LEARN – GROW
• A first-of-its-kind Unconference
• Gathering innovation-focused, marketing
thought-leaders
• Dialogue and brainstorm the marketing topics,
tools, trends, and technology they share as
passions
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3. SHARE
Join other marketing geniuses, tech wizards, and
product visionaries in a day of sharing best
practices, success stories, battle scars, brilliant
ideas and novel “how to” approaches to
innovative marketing. Dialogue, debate, and
brainstorm successful use of old and new
marketing tools and applications alike.
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4. LEARN
How you’ll learn? What you’ll learn?
• Gain innovative marketing • Emerging social media tools &
expertise tactics
• Exchange insights • Location-aware mobile marketing
• Bounce ideas off fellow experts • Customer lifecycle engagement
• Discover emerging tools and eCRM
• Explore new techniques to • Big Data analytics
squeeze more results from your • Behavioral segmentation
marketing efforts. • Daily Deals
• Search engine marketing
• eCommerce & online advertising
• Crowd-funding and crowd-sourcing
• Add your own topic here!
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5. GROW
Come Camping to expand your:
• Skills – apply today’s marketing techniques
• Knowledge – incorporate best practices
• Network – speak with “movers and shakers” in the
field
• Business – use the latest tools to grow your
business
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6. IT’S AN UNCONFERENCE
Focused only on topics that are interest to attendees
• Attendees offer topics
• Attendees lead sessions/give talks
• Attendees vote on topics that will be presented
Only one Rule: Law of Two Feet
If at any time you find yourself in a situation where
you are neither learning nor contributing, feel free
to use your two feet to go someplace else.
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7. WHERE & WHEN?
• Saturday, November 3rd, 8:00am-4:30pm
• Nokia, 200 S. Mathilda Ave., Sunnyvale
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8. WHO SHOULD ATTEND?
• All marketing professionals who want to learn and
share innovative marketing strategies, tactics, and
tools.
• Over300 executives, entrepreneurs, service
providers, and marketing enthusiasts are expected
to attend 30+ learning sessions.
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9. WHAT WILL HAPPEN?
• The agenda is participant-driven and exchange-
focused.
• Topics of real concern, interest, and complexity are:
– submitted by,
– given by, and
– voted on registrants.
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10. AGENDA
• Morning breakout sessions are pitched and selected
online prior to event day
– Event registration opens: Aug 1st
– Pitch submissions: Sep 8th – Oct 22nd
– Topic voting: Sep 29th – Oct 22nd
– Morning breakouts announced Oct 24th
– Proposal requirement details on www.marketingcamp.org
• Afternoon breakouts will be crowd-selected from
proposals pitched on event morning
• Of course, coffee will be potent and plentiful, to keep
the dialogue flowing
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11. JUST TWO RULES
Law of Two Feet
• If at any time you find yourself in a situation where
you are neither learning nor contributing, feel free
to use your two feet to go someplace else.
Above All, Respect
• At all times we’ll respectfully collaborate, debate,
dialogue and innovate to Share, Learn and Grow.
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12. LEADERSHIP
Chair: Social Media:
• Paul Wcislo, Intrepid Communications • Natascha Thomson, MarketingXLerator
Executive Director: • Michael Brito, Edelman
• Michael Downs, Nokia • Joseph Dennis Kelley, SAP
Marketing: • Michael Procopio, HP
• Jonathan Chizick, Samsung • Nancy Uy, SAP
Robin Fisher, Take Flight Graphics • Maria Poveromo, Adobe
Christine Oliver, Impact Communications • Cathryn Posey, Adobe
Tom Ross, The Device Doctor
Technology: • Cherie Del Carlo, So. Bay Org. Dev. Net
• Shekhar Dhongade, Spakeworx • Syed Kasif Ali, Social Media Consultant
Dave Nielsen, Cloud Camp • Jeffery Blake, Social Media Consultant
Sandeep Jain ZeeToZed, Inc. • Rita Scroggin, Triade Group
Program/Content: Advisor:
• Michael Downs, Nokia • Chris Gill, SVForum
Doug Hoppe, Almaden Life
Zhiyong Zhao, Infosys
Logistics:
• Stacey Winkelmann, Absolutely Events
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13. HOW TO CONTACT US?
• www.MarketingCamp.org
• MarketingCampSV@gmail.com
• Twitter: @MarketingCampSV
• YouTube: www.youtube.com/user/MarketingCamp
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