This document discusses social listening tools and how they can provide insights beyond just mentions and sentiment. It describes how Frrole analyzes personality, demographics, interests, and correlations to understand people and solve business problems for clients. Examples are given of how Frrole has helped GroupM and Grey Digital combine social and enterprise data to optimize marketing and understand how audience segments are evolving.

2. Topical social listening is only half the story
People
Intelligence
More important to understand the people behind the mentions and
sentiment.

3. The pain that we solve
How is the demand
for this segment
evolving?
Can we get results
with contextualized
keyword search?
Can we enhance an applicant’s
profile to provide recruiters
with holistic information?
How can we combine social
insights with enterprise data
to drive marketing decisions?
How can we identify harassment
against women online & enable
appropriate action?

4. PERSONALITY ANALYSIS
NA
Big 5 personality
analysis
The kind of problems Frrole solves
Identifying that in the last 6 months,
% of outgoing males who speak
about coffee has gone down from
34% to 21%
Identifying that 79% of your
consumers are very sensitive,
especially in Kolkata & Bangalore
Industry Standard

5. ADVANCED DEMOGRAPHICS
Gender, City level
Profession, Parental
Status, Marital Status,
Hyperlocal
Industry Standard
The kind of problems Frrole solves
Identifying the top cities and areas
within those cities where your
consumers belong to, and what %
of them are employed
Identifying that 33% of your
consumers are parents, and
79% of them are from top 4
metro cities

6. INTEREST GRAPH
The kind of problems Frrole solves
Identifying that since last 3 months,
your followers have shifted from
talking about sports the most (35%)
to politics now (39%).
Identifying that in entertainment
space, your consumers speak
about Mohit Chauhan, Adele
and Ranveer Singh the most
Keywords associations
Contextually determined
category & topic affinity
Industry Standard

7. What kind of people
speak about me.
Do you have the same questions?
Where do they come
from.
Are they Parents?
What other
brands do they
like
What celebrities
do they like
What sports do they
like

8. Our Products

9. COMMAND CENTERS
A custom built large display of real-time social insights to help your analysts
discover trends about your brand, your industry and your competition

10. CUSTOM SOLUTIONS
Custom-built dashboards that combine real-time social signals with your
native enterprise data and generate deep actionable insights

11. DATA APIs
Easy and quick way to integrate real-time social insights into any digital
property (CRM, Existing dashboards) supporting 25+ filters

12. OUR RECENT WORK

13. GROUPM
Uses social data to understand how segments are evolving with time –
understand changes in demographics, interests, affinities over time.
• Combines exclusive
Frrole audience insights
to answer key business
questions
• Makes social data useful
beyond CMO’s office
• Custom defined views,
can be reused across
multiple clients

14. GREY DIGITAL
Dashboard tool that combines enterprise data with social insights and
establishes correlation and causation between various factors affecting
marketing ROI
• Combines enterprise data
(Paid media, analytics, sales
data etc) with social data,
and displays what affects
‘brand love’ and conversion
• Optimizes marketing
planning for the CMO
• Easily replicable and can be
used by multiple brands/
clients with minimal set-up

15. Nikhil Tiwari nikhil@frrole.com
THANK YOU