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Chapter 2
Project Planning and Estimating

1
Project Planning and Estimating

Project Planning deals with the conceptualization
and analysis of a project idea.
Project Estimation deals with the financial figures of
the project i.e. the initial investment, working capital
and various other components.

2
FEASIBILITY REPORT
Feasibility report is a document designed to answer
questions about the practical possibility of pursuing a
certain objective.
Important facts of a feasibility report:
1. Market feasibility
2. Technical feasibility
3. Financial feasibility
4. Economic feasibility
3
Market Feasibility
This is concerned with the aggregate demand of the
concerned product and the level of market share under
appraisal.
Information needed for market feasibility:
1. Consumption trends
2. Production possibilities and constraints
3. Structure of competition
4. Distribution channels

4
Technical Feasibility

Here analysis of the technical and engineering aspects of
a project is carried out. It seeks to determine whether
the pre requisites for the successful commissioning are
considered.
1. Whether preliminary tests have been done?
2. Availability of raw materials
3. Suitability of chosen production process
4. Whether provision has been made for treatment of
effluents.
5. Whether work schedules have been realistically
drawn up?
5
Financial feasibility
Here the analysis seeks to ascertain whether the
proposed project will be financially viable i.e. whether
it will satisfy the return expectation of those who
provided capital.
1. Investment outlay and cost of project
2. Means of financing
3. Projected profitability
4. Cash flows of the project
5. Level of risk
6
Economic feasibility
It is also referred to as the socio economic benefits
where the cost of project is concerned with judging a
project from a larger social point of view.
1. Impact of the project on the distribution of income
in the society
2. Impact on the level of saving and investment
3. Contribution of the project towards self
sufficiency, employment, etc.

7
Contents of a Feasibility Report
 Raw Material Survey
 Demand Study
 Technical Study
 Product pattern
 Process Selection
 Plant Size
 Raw Material Requirement
 Location Study
 Project Capital Cost Estimates and Source of Finance
 Profitability and Cash Flow Analysis
 Cost benefit Analysis
8
Phased Planning
• Planning the project work.
• Planning of man power.
• Planning the money required.
• Planning the information system.

9
Agenda
 State the problem
 Develop project goal

 Develop project objectives
 Identify assumptions and risks
 Identify stakeholders

 Criteria for project success
 Project Charter/overview document

10
Need for Project Planning
• The project planning is required to completely define work.
• It provides a basic for organising the work of the project

and allocating the responsibilities to the individual.

• It provides a mean of communication for all those involved

in the project.

• It instils a sense of responsibility and time consciousness.
• It is necessary to improve the efficiency of the operations.
• It must eliminate and reduce uncertainty.
11
Objectives and Goals of a Project
 Project objectives are concrete statements
describing what the project is trying to achieve.

 CLASSIFICATION
Performance objectives
2) Technical objectives
1)

12
Performance Objectives
• Determining if the project as a whole is on
schedule , ahead of
schedule or behind schedule.
• If any failure occurs ,who is responsible and what

are the implications.
• If the cost of the project is a whole or in part is as
per budgeted requirement.
• If variation did occur ,what were the reasons and
where did it occur.
13
TECHNICAL OBJECTIVES
• Material inputs and utilities.
• Plant location and site.
• Machine and equipment.
• Market analysis.
• Plant capacity

14
Preparation of Cost Estimation

15
The Importance of Project Cost
Management
 IT projects have a poor track record for meeting budget

goals
 The CHAOS studies found the average cost overrun
(the additional percentage or dollar amount by which
actual costs exceed estimates) ranged from 180 percent
in 1994 to 43 percent in 2002; other studies found
overruns to be 33-34 percent

16
What is Cost and
Project Cost Management?
 Cost is a resource sacrificed or foregone to achieve a

specific objective or something given up in exchange
 Costs are usually measured in monetary units like dollars

 Project cost management includes the processes

required to ensure that the project is completed within an
approved budget
 Project managers must make sure their projects are well

defined, have accurate time and cost sestimates and have a
realistic budget that they were involved in approving

17
Reasons for Cost Overruns
 Not emphasizing the importance of realistic project cost

estimates from the outset
 Many of the original cost estimates for IT projects are low to

begin with and based on very unclear project requirements

 Many IT professionals think preparing cost estimates is a

job for accountants when in fact it is a very demanding
and important skill that project managers need to acquire
 Many IT projects involve new technology or business
processes which involve untested products and inherent
risks

18
Project Cost Management Processes
 There are three project cost management processes:
 Cost estimating: developing an approximation or
estimate of the costs of the resources needed to complete
a project
 Cost budgeting: allocating the overall cost estimate to
individual work items to establish a baseline for
measuring performance
 Cost control: controlling changes to the project budget

19
Basic Principles of Cost Management
 Most members of an executive board better understand

and are more interested in financial terms than IT
terms, so IT project managers must speak their language
 Profits are revenues minus expenditures
 Profit margin is the ratio of revenues to profits


$2 profit per $100 revenue  2% profit margin

 Life cycle costing considers the total cost of ownership, or

development plus support costs, for a project


A project could take 2 years to build and be in place for 10 years;
costs and benefits must be estimated for the entire lifetime of the
project

20
Basic Principles of Cost Management

 Cash flow analysis determines the estimated annual costs and

benefits for a project and the resulting annual cash flow


Too many projects with high cash flow needs in the same year may not
be able to be supported which will impact profitability

 Tangible costs or benefits are those costs or benefits that

an organization can easily measure in dollars

 A task that was allocated $150,000 but actually costs $100,000

would have a tangible benefit of $50,000 if the assets
allocated are used for other projects

 Intangible costs or benefits are costs or benefits that are

difficult to measure in monetary terms

 Costs – resources used to research related areas of a project

but not billed to the project
 Benefits – goodwill, prestige, general statements of improved
productivity not easily translated in dollars
21
Basic Principles of Cost Management
 Direct costs are costs that can be directly related to

producing the products and services of the project
 Salaries, cost of hardware and software purchased

specifically for the project

 Indirect costs are costs that are not directly related to

the products or services of the project, but are
indirectly related to performing the project
 Cost of electricity, paper towels

 Sunk cost is money that has been spent in the past;

when deciding what projects to invest in or continue,
you should not include sunk costs
 To continue funding a failed project because a great deal

of money has already been spent on it is not a valid way
to decide on which projects to fund
 Sunk costs should be forgotten

22
Basic Principles of Cost Management
 Learning curve theory states that when many items

are produced (or tasks are performed) repetitively, the
unit cost of those items decreases in a regular pattern as
more units are produced (or more tasks performed)
 Reserves are dollars included in a cost estimate to
mitigate cost risk by allowing for future situations that
are difficult to predict
 Contingency reserves allow for future situations that

may be partially planned for (sometimes called known
unknowns) and are included in the project cost baseline


Recruiting and training costs for expected personnel turnover
during a project

 Management reserves allow for future situations that

are unpredictable (sometimes called unknown
unknowns)


Extended absence of a manager; supplier goes out of business
23
Cost Estimating
 After developing a good resource requirements

list, PMs and their teams must develop several
estimates of the costs for these resources
 Project managers must take cost estimates seriously if
they want to complete projects within budget
constraints
 It’s important to know the types of cost estimates, how
to prepare cost estimates, and typical problems
associated with IT cost estimates

24
Cost Estimating

 A rough order of magnitude (ROM) estimate provides an

estimate of what a project will cost.
 Also referred to as a ballpark estimate, a guesstimate, a
swag, or a broad gauge.
 Done very early in a project, often three or more years prior to
project completion, or even before a project is officially
started to help PMs make project selection decisions.
 Accuracy is typically -50 percent to +100 percent, meaning the
project’s actual costs could be 50 percent below the ROM
estimate or 100 percent above.


A ROM estimate that actually cost $100,000 would range between
$50,000 to $200,000. The accuracy range is often much wider for IT
projects.


Often IT project estimates for software development are doubled because of
the history of cost overruns

25
Cost Estimating
 A budgetary estimate is used to allocate money into an

organization’s budget.
 Many organizations develop budgets at least two years

into the future.


Budgetary estimates are made one to two years prior to project
completion.

 The accuracy of budgetary estimates is typically -10% to

+25%


A budgetary estimate that actually costs $100,000 would range
between $90,000 to $125,000.

26
Cost Estimating

 A definitive estimate provides an accurate estimate of

project costs (most accurate of the three types).
 Definitive estimates are used for making many purchasing

decisions for which accurate estimates are required and for
estimating final project costs.
 For example, if a project involves purchasing 1000 personal
computers from an outside supplier in the next three
months, a definitive estimate would be required to aid in
evaluating supplier proposals and allocating the funds to pay
the chosen supplier.
 Definitive estimates are made one year or less prior to
project completion
 Accuracy range is normally -5% to +10%
27
Types of Cost Estimates

 It is important to provide supporting details (assumptions,

project scope, WBS, etc) used in computing estimates so
that it will be easier to prepare updates as needed or
similar estimates on other projects.

28
Cost Management Plan
 A cost management plan is a document that describes

how the organization will manage cost variance on the
project
 For example, how to respond to proposals from suppliers

that are higher or lower than estimates
 A large percentage of total project costs are often labor
costs, so project managers must develop and track
estimates for labor


Many organizations estimate the number of people or hours
they need by department or skill over the life cycle of a project

29
Cost Estimation Tools and Techniques
 Analogous or top-down estimates: use the actual cost of a

previous, similar project as the basis for estimating the cost of
the current project
 How similar the current and previous project are determines the accuracy

of the estimate. Using a different language or hardware can skew the
estimate

 Bottom-up estimates or Activity Based Costing : involve

estimating individual work items or activities and summing
them to get a project total
 The smaller the work items, the better the estimate but these estimates

are usually time intensive and expensive to develop

30
Cost Estimation Tools and Techniques
 Parametric modeling: uses project characteristics

(parameters) in a mathematical model to estimate project costs
 For example, a model might provide an estimate of $50 per line of

code for a s/w development project based on the programming
language, level of expertise of the programmers, size and
complexity of the data involved, etc
 Some models may be simpler such as a $10,000 ballpark estimate
per workstation in a large office automation project based on
history of similar projects during the same time period

31
Cost Budgeting
 Cost budgeting involves allocating the project cost

estimate to individual work items over time
 The WBS is a required input to the cost budgeting
process since it defines the work items
 An important goal is to produce a cost baseline
 A time-phased budget that project managers use to

measure and monitor cost performance
 Estimating costs for each major project activity over time
provides management with a foundation for project cost
control
 Cost budgeting also provides info for project funding
requirements –at what point(s) in time will the money be
needed

32
Cost Control
 Project cost control includes:
 Monitoring cost performance
 Ensuring that only appropriate project changes are included
in a revised cost baseline
 Informing project stakeholders of authorized changes to the
project that will affect costs
 Many organizations around the globe have problems with

cost control

33
Cost Control
 Performance review meetings can be a powerful tool
to help control project costs
 Knowing you have to report on your progress is an
incentive for people to perform better
 Performance measurement is another important tool
for cost control
 There are many general accounting approaches for
measuring cost performance but earned value
management is a tool unique to project management

34
Evaluation of Project Profitability

35

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10 me667 chap2 project management

  • 1. Chapter 2 Project Planning and Estimating 1
  • 2. Project Planning and Estimating Project Planning deals with the conceptualization and analysis of a project idea. Project Estimation deals with the financial figures of the project i.e. the initial investment, working capital and various other components. 2
  • 3. FEASIBILITY REPORT Feasibility report is a document designed to answer questions about the practical possibility of pursuing a certain objective. Important facts of a feasibility report: 1. Market feasibility 2. Technical feasibility 3. Financial feasibility 4. Economic feasibility 3
  • 4. Market Feasibility This is concerned with the aggregate demand of the concerned product and the level of market share under appraisal. Information needed for market feasibility: 1. Consumption trends 2. Production possibilities and constraints 3. Structure of competition 4. Distribution channels 4
  • 5. Technical Feasibility Here analysis of the technical and engineering aspects of a project is carried out. It seeks to determine whether the pre requisites for the successful commissioning are considered. 1. Whether preliminary tests have been done? 2. Availability of raw materials 3. Suitability of chosen production process 4. Whether provision has been made for treatment of effluents. 5. Whether work schedules have been realistically drawn up? 5
  • 6. Financial feasibility Here the analysis seeks to ascertain whether the proposed project will be financially viable i.e. whether it will satisfy the return expectation of those who provided capital. 1. Investment outlay and cost of project 2. Means of financing 3. Projected profitability 4. Cash flows of the project 5. Level of risk 6
  • 7. Economic feasibility It is also referred to as the socio economic benefits where the cost of project is concerned with judging a project from a larger social point of view. 1. Impact of the project on the distribution of income in the society 2. Impact on the level of saving and investment 3. Contribution of the project towards self sufficiency, employment, etc. 7
  • 8. Contents of a Feasibility Report  Raw Material Survey  Demand Study  Technical Study  Product pattern  Process Selection  Plant Size  Raw Material Requirement  Location Study  Project Capital Cost Estimates and Source of Finance  Profitability and Cash Flow Analysis  Cost benefit Analysis 8
  • 9. Phased Planning • Planning the project work. • Planning of man power. • Planning the money required. • Planning the information system. 9
  • 10. Agenda  State the problem  Develop project goal  Develop project objectives  Identify assumptions and risks  Identify stakeholders  Criteria for project success  Project Charter/overview document 10
  • 11. Need for Project Planning • The project planning is required to completely define work. • It provides a basic for organising the work of the project and allocating the responsibilities to the individual. • It provides a mean of communication for all those involved in the project. • It instils a sense of responsibility and time consciousness. • It is necessary to improve the efficiency of the operations. • It must eliminate and reduce uncertainty. 11
  • 12. Objectives and Goals of a Project  Project objectives are concrete statements describing what the project is trying to achieve.  CLASSIFICATION Performance objectives 2) Technical objectives 1) 12
  • 13. Performance Objectives • Determining if the project as a whole is on schedule , ahead of schedule or behind schedule. • If any failure occurs ,who is responsible and what are the implications. • If the cost of the project is a whole or in part is as per budgeted requirement. • If variation did occur ,what were the reasons and where did it occur. 13
  • 14. TECHNICAL OBJECTIVES • Material inputs and utilities. • Plant location and site. • Machine and equipment. • Market analysis. • Plant capacity 14
  • 15. Preparation of Cost Estimation 15
  • 16. The Importance of Project Cost Management  IT projects have a poor track record for meeting budget goals  The CHAOS studies found the average cost overrun (the additional percentage or dollar amount by which actual costs exceed estimates) ranged from 180 percent in 1994 to 43 percent in 2002; other studies found overruns to be 33-34 percent 16
  • 17. What is Cost and Project Cost Management?  Cost is a resource sacrificed or foregone to achieve a specific objective or something given up in exchange  Costs are usually measured in monetary units like dollars  Project cost management includes the processes required to ensure that the project is completed within an approved budget  Project managers must make sure their projects are well defined, have accurate time and cost sestimates and have a realistic budget that they were involved in approving 17
  • 18. Reasons for Cost Overruns  Not emphasizing the importance of realistic project cost estimates from the outset  Many of the original cost estimates for IT projects are low to begin with and based on very unclear project requirements  Many IT professionals think preparing cost estimates is a job for accountants when in fact it is a very demanding and important skill that project managers need to acquire  Many IT projects involve new technology or business processes which involve untested products and inherent risks 18
  • 19. Project Cost Management Processes  There are three project cost management processes:  Cost estimating: developing an approximation or estimate of the costs of the resources needed to complete a project  Cost budgeting: allocating the overall cost estimate to individual work items to establish a baseline for measuring performance  Cost control: controlling changes to the project budget 19
  • 20. Basic Principles of Cost Management  Most members of an executive board better understand and are more interested in financial terms than IT terms, so IT project managers must speak their language  Profits are revenues minus expenditures  Profit margin is the ratio of revenues to profits  $2 profit per $100 revenue  2% profit margin  Life cycle costing considers the total cost of ownership, or development plus support costs, for a project  A project could take 2 years to build and be in place for 10 years; costs and benefits must be estimated for the entire lifetime of the project 20
  • 21. Basic Principles of Cost Management  Cash flow analysis determines the estimated annual costs and benefits for a project and the resulting annual cash flow  Too many projects with high cash flow needs in the same year may not be able to be supported which will impact profitability  Tangible costs or benefits are those costs or benefits that an organization can easily measure in dollars  A task that was allocated $150,000 but actually costs $100,000 would have a tangible benefit of $50,000 if the assets allocated are used for other projects  Intangible costs or benefits are costs or benefits that are difficult to measure in monetary terms  Costs – resources used to research related areas of a project but not billed to the project  Benefits – goodwill, prestige, general statements of improved productivity not easily translated in dollars 21
  • 22. Basic Principles of Cost Management  Direct costs are costs that can be directly related to producing the products and services of the project  Salaries, cost of hardware and software purchased specifically for the project  Indirect costs are costs that are not directly related to the products or services of the project, but are indirectly related to performing the project  Cost of electricity, paper towels  Sunk cost is money that has been spent in the past; when deciding what projects to invest in or continue, you should not include sunk costs  To continue funding a failed project because a great deal of money has already been spent on it is not a valid way to decide on which projects to fund  Sunk costs should be forgotten 22
  • 23. Basic Principles of Cost Management  Learning curve theory states that when many items are produced (or tasks are performed) repetitively, the unit cost of those items decreases in a regular pattern as more units are produced (or more tasks performed)  Reserves are dollars included in a cost estimate to mitigate cost risk by allowing for future situations that are difficult to predict  Contingency reserves allow for future situations that may be partially planned for (sometimes called known unknowns) and are included in the project cost baseline  Recruiting and training costs for expected personnel turnover during a project  Management reserves allow for future situations that are unpredictable (sometimes called unknown unknowns)  Extended absence of a manager; supplier goes out of business 23
  • 24. Cost Estimating  After developing a good resource requirements list, PMs and their teams must develop several estimates of the costs for these resources  Project managers must take cost estimates seriously if they want to complete projects within budget constraints  It’s important to know the types of cost estimates, how to prepare cost estimates, and typical problems associated with IT cost estimates 24
  • 25. Cost Estimating  A rough order of magnitude (ROM) estimate provides an estimate of what a project will cost.  Also referred to as a ballpark estimate, a guesstimate, a swag, or a broad gauge.  Done very early in a project, often three or more years prior to project completion, or even before a project is officially started to help PMs make project selection decisions.  Accuracy is typically -50 percent to +100 percent, meaning the project’s actual costs could be 50 percent below the ROM estimate or 100 percent above.  A ROM estimate that actually cost $100,000 would range between $50,000 to $200,000. The accuracy range is often much wider for IT projects.  Often IT project estimates for software development are doubled because of the history of cost overruns 25
  • 26. Cost Estimating  A budgetary estimate is used to allocate money into an organization’s budget.  Many organizations develop budgets at least two years into the future.  Budgetary estimates are made one to two years prior to project completion.  The accuracy of budgetary estimates is typically -10% to +25%  A budgetary estimate that actually costs $100,000 would range between $90,000 to $125,000. 26
  • 27. Cost Estimating  A definitive estimate provides an accurate estimate of project costs (most accurate of the three types).  Definitive estimates are used for making many purchasing decisions for which accurate estimates are required and for estimating final project costs.  For example, if a project involves purchasing 1000 personal computers from an outside supplier in the next three months, a definitive estimate would be required to aid in evaluating supplier proposals and allocating the funds to pay the chosen supplier.  Definitive estimates are made one year or less prior to project completion  Accuracy range is normally -5% to +10% 27
  • 28. Types of Cost Estimates  It is important to provide supporting details (assumptions, project scope, WBS, etc) used in computing estimates so that it will be easier to prepare updates as needed or similar estimates on other projects. 28
  • 29. Cost Management Plan  A cost management plan is a document that describes how the organization will manage cost variance on the project  For example, how to respond to proposals from suppliers that are higher or lower than estimates  A large percentage of total project costs are often labor costs, so project managers must develop and track estimates for labor  Many organizations estimate the number of people or hours they need by department or skill over the life cycle of a project 29
  • 30. Cost Estimation Tools and Techniques  Analogous or top-down estimates: use the actual cost of a previous, similar project as the basis for estimating the cost of the current project  How similar the current and previous project are determines the accuracy of the estimate. Using a different language or hardware can skew the estimate  Bottom-up estimates or Activity Based Costing : involve estimating individual work items or activities and summing them to get a project total  The smaller the work items, the better the estimate but these estimates are usually time intensive and expensive to develop 30
  • 31. Cost Estimation Tools and Techniques  Parametric modeling: uses project characteristics (parameters) in a mathematical model to estimate project costs  For example, a model might provide an estimate of $50 per line of code for a s/w development project based on the programming language, level of expertise of the programmers, size and complexity of the data involved, etc  Some models may be simpler such as a $10,000 ballpark estimate per workstation in a large office automation project based on history of similar projects during the same time period 31
  • 32. Cost Budgeting  Cost budgeting involves allocating the project cost estimate to individual work items over time  The WBS is a required input to the cost budgeting process since it defines the work items  An important goal is to produce a cost baseline  A time-phased budget that project managers use to measure and monitor cost performance  Estimating costs for each major project activity over time provides management with a foundation for project cost control  Cost budgeting also provides info for project funding requirements –at what point(s) in time will the money be needed 32
  • 33. Cost Control  Project cost control includes:  Monitoring cost performance  Ensuring that only appropriate project changes are included in a revised cost baseline  Informing project stakeholders of authorized changes to the project that will affect costs  Many organizations around the globe have problems with cost control 33
  • 34. Cost Control  Performance review meetings can be a powerful tool to help control project costs  Knowing you have to report on your progress is an incentive for people to perform better  Performance measurement is another important tool for cost control  There are many general accounting approaches for measuring cost performance but earned value management is a tool unique to project management 34
  • 35. Evaluation of Project Profitability 35