Haats (weekly markets) have long been a part of Indian life, originally starting in the 1830s as cattle markets established by the British but later expanding to sell other goods related to cattle farming. According to the document, around 1000 customers visit the haat each Wednesday, with 20% coming solely to purchase food, 20% coming both to purchase food and other goods, and the remaining 60% coming only to purchase items. Key goods sold at the haat and their typical sale prices are listed. Challenges at haats include poor infrastructure as well as only 20% of sellers being wholesalers. Textiles have higher demand than other products. The document outlines benefits of shopping at haats such as low prices,
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Market research on weekly haat by PAWAN KUMAR AND MOHIT VERMA JIMS.
1.
2. Haats have always been part of Indian life
Started as ‘Cattle market’ by Britishers in 1836
After a few decades, traders started to sell
goods related to cattle, like bells, ropes and
feed.
4. Number of customers every Wednesday: around 1000
Around 20% customers come for chole Bhature and other
eating stuffs and then window shopping,
around 20% come for both things;
Rest 60% only for purchasing.
The approx sale:-
Footwear’s : Rs 1500-3000
Clothing : Rs 3000-4000
Bags : Rs 3000-4000
Watches: Rs 2500-3000
5. Cosmetics: Rs 600-700
Daily need products: Rs 200-400
poor infrastructure
Wholesaler only 20%
Demand of Textile is more than other products
21. • CHEAPS AND DURABLE PRODUCT
• EASY TO ACCESS
• FRESH PRODUCT
• WHOLESALE PRODUCTS THEY DON'T
HAVE A FIXED VALUE
• NO PRICE TAG SO THE PRODUCT CAN BE
BARGAINED EASILY.
22. • DEMAND OF GOODS
• MIDDLE CLASS PEOPLE ARE COMING
• CHEAP
•DURABLE PRODUCT