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 Haats have always been part of Indian life
Started as ‘Cattle market’ by Britishers in 1836
After a few decades, traders started to sell
 goods related to cattle, like bells, ropes and
 feed.
Lower class family
Middle class family
Upper middle class family
Students
Ladies
Girls
 Number of customers every Wednesday: around 1000
 Around 20% customers come for chole Bhature and other
  eating stuffs and then window shopping,
 around 20% come for both things;
 Rest 60% only for purchasing.
 The approx sale:-
 Footwear’s : Rs 1500-3000
 Clothing : Rs 3000-4000
 Bags : Rs 3000-4000
 Watches: Rs 2500-3000
 Cosmetics: Rs 600-700
 Daily need products: Rs 200-400
poor infrastructure
Wholesaler only 20%
Demand of Textile is more than other products
•GARMENTS PRODUCTS
•CLOTHES
•SHOES
•ENERGY DRINKS & CARBONATED
DRINKS
•MILK POWDER
•BAKING POWDER
•BISCUITS
•   TISSUE PAPERS
•   INSECT KILLER SPRAY
•   FOOD PACKAGING (ALUMINUM FOILS… ETC.)
•   CUPS & SAUCERS)
•   FORKS, PLATES, STRAWS…. ETC.)
•   TOOTH BRUSH/TOOTH PASTE
• CHEAPS AND DURABLE PRODUCT
• EASY TO ACCESS
• FRESH PRODUCT
• WHOLESALE PRODUCTS THEY DON'T
HAVE A FIXED VALUE
• NO PRICE TAG SO THE PRODUCT CAN BE
BARGAINED EASILY.
• DEMAND OF GOODS

• MIDDLE CLASS PEOPLE ARE COMING

• CHEAP

•DURABLE PRODUCT
weekly used product
  ex:- pickle , kitchen product, veg
low cost
Good qualities
ORIGINAL               PRODUCTS OBSERVED IN MAAT
 PUMA footwear’s       POMA
 Gold star Shoes       Cold Star
 Scotch Bite           Scour brite
 Fast track bags       Fasracs Bags
 Fair & Lovely         Fair and Sweet
 Oral-B Tooth brush    Oval-D
 Lee jeans             Lei
 Harrison locks        Hari-son
Products in Mall and showrooms   Products In the weekly market
 PUMA bags                       PUMA bags
 Rs 1999-3500                    Rs 225, 250, 360
 NIKE footwear's                 Nike footwear's
 Shoes Rs 1800-5999              Rs 165
 ID Footwear's                   ID footwear’s
 Rs 700-1499                     Rs 150
 ADIDAS T-shirt         Adidas T shirt
 Rs 1099- 2499          Rs 150
 Reebok T-shirt         Reebok T-Shirt
 Rs 699-2499            Rs 150
 Ray Ban eyeglasses     Ray ban Eye glasses
 Rs 2499-11499          Rs 125
 Calvin Klein wallet    Calvin Klein
 Rs 1799                Rs 50
Pawan kumar roll no 47 ( slids num :-6 to 23)
Mohit verma roll no42 ( slids num:- 2,3,4,5,24 to 26)

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Market research on weekly haat by PAWAN KUMAR AND MOHIT VERMA JIMS.

  • 1.
  • 2.  Haats have always been part of Indian life Started as ‘Cattle market’ by Britishers in 1836 After a few decades, traders started to sell goods related to cattle, like bells, ropes and feed.
  • 3. Lower class family Middle class family Upper middle class family Students Ladies Girls
  • 4.  Number of customers every Wednesday: around 1000  Around 20% customers come for chole Bhature and other eating stuffs and then window shopping,  around 20% come for both things;  Rest 60% only for purchasing.  The approx sale:-  Footwear’s : Rs 1500-3000  Clothing : Rs 3000-4000  Bags : Rs 3000-4000  Watches: Rs 2500-3000
  • 5.  Cosmetics: Rs 600-700  Daily need products: Rs 200-400 poor infrastructure Wholesaler only 20% Demand of Textile is more than other products
  • 6. •GARMENTS PRODUCTS •CLOTHES •SHOES •ENERGY DRINKS & CARBONATED DRINKS •MILK POWDER •BAKING POWDER •BISCUITS
  • 7. TISSUE PAPERS • INSECT KILLER SPRAY • FOOD PACKAGING (ALUMINUM FOILS… ETC.) • CUPS & SAUCERS) • FORKS, PLATES, STRAWS…. ETC.) • TOOTH BRUSH/TOOTH PASTE
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. • CHEAPS AND DURABLE PRODUCT • EASY TO ACCESS • FRESH PRODUCT • WHOLESALE PRODUCTS THEY DON'T HAVE A FIXED VALUE • NO PRICE TAG SO THE PRODUCT CAN BE BARGAINED EASILY.
  • 22. • DEMAND OF GOODS • MIDDLE CLASS PEOPLE ARE COMING • CHEAP •DURABLE PRODUCT
  • 23. weekly used product ex:- pickle , kitchen product, veg low cost Good qualities
  • 24. ORIGINAL PRODUCTS OBSERVED IN MAAT  PUMA footwear’s  POMA  Gold star Shoes  Cold Star  Scotch Bite  Scour brite  Fast track bags  Fasracs Bags  Fair & Lovely  Fair and Sweet  Oral-B Tooth brush  Oval-D  Lee jeans  Lei  Harrison locks  Hari-son
  • 25. Products in Mall and showrooms Products In the weekly market  PUMA bags  PUMA bags  Rs 1999-3500  Rs 225, 250, 360  NIKE footwear's  Nike footwear's  Shoes Rs 1800-5999  Rs 165  ID Footwear's  ID footwear’s  Rs 700-1499  Rs 150
  • 26.  ADIDAS T-shirt  Adidas T shirt  Rs 1099- 2499  Rs 150  Reebok T-shirt  Reebok T-Shirt  Rs 699-2499  Rs 150  Ray Ban eyeglasses  Ray ban Eye glasses  Rs 2499-11499  Rs 125  Calvin Klein wallet  Calvin Klein  Rs 1799  Rs 50
  • 27. Pawan kumar roll no 47 ( slids num :-6 to 23) Mohit verma roll no42 ( slids num:- 2,3,4,5,24 to 26)