A quick review of different type of SOCIAL MEDIA!

1. TYPES SOCIAL MEDIA
By,
Paban S. Mohanty
Corporate Coach

2. What is Social Media Anyway?
• Definition - “media
are internet-powered
platforms that make it
easy for individuals,
groups of people, and
organizations to
converse and
participate with one
another in a wide
variety of social
activities.”

3. Types of Social
Media

4. 1. Content-based social media.
2. Interest-based social media.
3. Personality-based social media.
4. Fantasy-based social media.

5. Content-based social media.
• Focuses on the content to be posted and
passed around: blogs, videos, photos, news
stories, podcasts
• Or bookmarks to the content
• Feeds viral marketing

6. Interest-based social media.
• Communities form around topics of interest,
such as message boards and specialty search
engines

7. Personality-based social media
• Consumer companies create character profiles, but may not
be the best marketing for IT companies
• IT consultants create professional profiles

8. Fantasy-based social media.
• Virtual worlds, inhabited by
avatars, allow fantasy lives
that marketers wish to be part
of—Apple, IBM, and other
companies already play
• Kids have their worlds, too,
but IT marketers can safely
ignore them