Dr. Vikas Saraf is working as Professor and Director in Vidyasagar Institute of Management, Bhopal. He has rich experience of industrial/teaching for more than 16 years. Dr. Saraf holds master’s degree in Business Administration from FMS, Dr. Hari Singh Gour University Sagar (M.P). He has successfully completed his three months Faculty Development Program (International Teachers Development Program for Management Educators) from IIM, Indore. Dr. Saraf has done Ph.D in the faculty of Applied Economics and Business Management from Barkatullah University, Bhopal. He has taught at Banasthali Vidyapith (Deemed) University Rajasthan & various other reputed management Institute/University as a faculty member. Dr. Saraf has also worked with The Institute of Cost & Works Accountant of India (ICWAI) Delhi Head Office as Joint Director. Dr. Saraf has developed various Training Modules for motivating sales team, corporate communication and also developed teaching module for the M.B.A. PGDBA, B.B.A and B.Com students. He has organized and presented several papers in International & National Conferences/Seminars and credited with research/articles publications in various referred and reputed journals. Dr. Saraf has written/ revised many books in the field of Management. He is member of various institutional, professional bodies and associated with various national bodies/committees as an expert member. His areas of interest include: - Marketing & Advertising, Quantitative Techniques, Operation Research and Micro Economics.