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How will a potential e-commerce
bubble affect you and your
business?
By Pawoot Pom Pongvitayapanu
• Founder & CEO TARAD.co...
Speaker Profile
■ Social: Pawoot is Thailand IT and E-Marketing GURU. Now we be consultant for
Government and big corporat...
Who is efrastructure Group
Expert	Online	&	Internet	Company	in	Thailand	more	than	15 Years
1999
Build up ThaiSecondhand.co...
One Stop E-Business and Total Solutions
(more than 250 employee in group companies)
E-Commerce
E-Payment
E-Logistic
E-Mark...
Agenda
• Can e-commerce in Asia continue to expand at its
current rate or is growth unsustainable?
• What initiatives can ...
6
The Unicorn Private Companies Valued At $1B And Above
7
Economic Crash.!
8
LinkedIn stock's drastic drop of 47%
following Q4 earnings
9
10
11
ASEAN Digital Population 2015
B2C E-Commerce Value (Billion USD)
Source: http://data.worldbank.org, http://www.statista.com,
http://www.ekosglobal.com a...
Who’s E-Commerce Player in SEA
14
10X
15
Business Growth
Welcome to…...
16
17
18
19
20
21
22
Topline = GMV, Traffic, Order
Price & Promotion War
23
24
25
26
Do not ask about Bottom line (Profit)
27
28
29
30
31
Flipkart leads the race here to losing 2.23 rupees for
every 1 rupee of revenue. Amazon loses 1.90 and
Snapdeal has lea...
The question is, how long can this sustain
32
In my view not very long.
Why they doing that?
33
35
Startup Bubble Competition Graph
36
Company A. Company B.
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
Revenue
Time
Ex...
Strategy to enter to market as follower
• Huge Investment
• Platform, Operation, Warehouse, Logistic
• Everything Free
• P...
Who’s the winner?
38
39
40
41
42
Average Cost Per Click Around the World
43
US average CPC, between $1 and $2 on the Search network.
Data from http://www.w...
Average Pay Per Click Trend
44
45
46
** Data from Salesforce.com report analysed the top 25 countries globally
47
** Data from Salesforce.com report analysed the top 25 countries globally
Facebook Ads Performance Cost
48
** Data from Salesforce.com report analysed the top 25 countries globally
Summary
• E-Commerce competition still keep moving
• How have more money, smarter, faster will win
the game
• Customer and...
Kob Kun Kub
(Thank You)
Pawoot (Pom) Pongvitayapanu
• President of Thai E-Commerce Association
• CEO of efrastructure grou...
E-Commerce Bubble 2016
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E-Commerce Bubble 2016

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E-Commerce industry in Asia getting hot. Do you think it bubble? let's check the presentation that I'm present in Etail Asia 2016 (Singapore)

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E-Commerce Bubble 2016

  1. 1. How will a potential e-commerce bubble affect you and your business? By Pawoot Pom Pongvitayapanu • Founder & CEO TARAD.com • President of Thai E-Commerce Association • CEO of efrastructure group
  2. 2. Speaker Profile ■ Social: Pawoot is Thailand IT and E-Marketing GURU. Now we be consultant for Government and big corporate. All people accepted his online marketing knowledge and abilities. ■ Current: ■ Education: 2007 – 2009: Master Degree 2 : Executive MBA : Sasin Graduate Institute Chulalongkorn University 2000 – 2001: Master Degree 1 : Internet & E-Commerce : Assumption University 1993 – 1998: Bachelor Degree : Architecture : Rangsit University. ■ Name: Pawoot (Pom) Pongvitayapanu CEO & Founder e-frastructure inc. Managing Director & Founder TARAD DOT COM Co ., Ltd. (Rakuten Group) Director & Founder Winter Egency (TARAD Solution Co.,Ltd) Director & Founder Zocial inc President & Founder Thai E-Commerce Association Columnist Bangkok Biz News Newspaper, SME Magazine Teacher UTCC, Sriphathum, University.
  3. 3. Who is efrastructure Group Expert Online & Internet Company in Thailand more than 15 Years 1999 Build up ThaiSecondhand.com 1st E-Classifieds in ThailandApril 8, 1999 2001 2009 Setup TARAD.com Company The largest B2C Shopping Mall TARAD.com join with Rakuten Group Split TARAD Solution from TARAD.com Start Up with 3 Friends Year 1999 Join with Rakuten Japan Year 2009 More than 200 staff in group company 2011 2012 2013 Re-Brand from TARAD Solution to Winter Egency Founded Zocial Inc Found e-fra inc. Acquired Thaiepay.com, RedRank. Comparison 3 2014
  4. 4. One Stop E-Business and Total Solutions (more than 250 employee in group companies) E-Commerce E-Payment E-Logistic E-Marketing E-Analytic E-Education
  5. 5. Agenda • Can e-commerce in Asia continue to expand at its current rate or is growth unsustainable? • What initiatives can the industry take to reduce customer acquisition costs? • Turning revenue into profits: How can we combat increasing marketing costs? • How can we reduce the investment made into Google & Facebook while acquiring new customers? 5
  6. 6. 6
  7. 7. The Unicorn Private Companies Valued At $1B And Above 7
  8. 8. Economic Crash.! 8
  9. 9. LinkedIn stock's drastic drop of 47% following Q4 earnings 9
  10. 10. 10
  11. 11. 11
  12. 12. ASEAN Digital Population 2015
  13. 13. B2C E-Commerce Value (Billion USD) Source: http://data.worldbank.org, http://www.statista.com, http://www.ekosglobal.com and http://www.ETDA.or.th
  14. 14. Who’s E-Commerce Player in SEA 14
  15. 15. 10X 15 Business Growth Welcome to…...
  16. 16. 16
  17. 17. 17
  18. 18. 18
  19. 19. 19
  20. 20. 20
  21. 21. 21
  22. 22. 22 Topline = GMV, Traffic, Order
  23. 23. Price & Promotion War 23
  24. 24. 24
  25. 25. 25
  26. 26. 26
  27. 27. Do not ask about Bottom line (Profit) 27
  28. 28. 28
  29. 29. 29
  30. 30. 30
  31. 31. 31 Flipkart leads the race here to losing 2.23 rupees for every 1 rupee of revenue. Amazon loses 1.90 and Snapdeal has least amount of losses at Rs. 1.72.
  32. 32. The question is, how long can this sustain 32 In my view not very long.
  33. 33. Why they doing that? 33
  34. 34. 35
  35. 35. Startup Bubble Competition Graph 36 Company A. Company B. Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Revenue Time Exit from Market Keep Going Company C. Company who enter to the right time and have more money will win the game.!
  36. 36. Strategy to enter to market as follower • Huge Investment • Platform, Operation, Warehouse, Logistic • Everything Free • Platform Cost, Shipping Free • Huge Resource and Great People > People Cost up • Huge Marketing Spending > Brand awareness • Super Fast Moving 37
  37. 37. Who’s the winner? 38
  38. 38. 39
  39. 39. 40
  40. 40. 41
  41. 41. 42
  42. 42. Average Cost Per Click Around the World 43 US average CPC, between $1 and $2 on the Search network. Data from http://www.wordstream.com
  43. 43. Average Pay Per Click Trend 44
  44. 44. 45
  45. 45. 46 ** Data from Salesforce.com report analysed the top 25 countries globally
  46. 46. 47 ** Data from Salesforce.com report analysed the top 25 countries globally
  47. 47. Facebook Ads Performance Cost 48 ** Data from Salesforce.com report analysed the top 25 countries globally
  48. 48. Summary • E-Commerce competition still keep moving • How have more money, smarter, faster will win the game • Customer and E-Commerce ECO System will enjoy this competition • Join the battle or find the right positioning will be the right solution 49
  49. 49. Kob Kun Kub (Thank You) Pawoot (Pom) Pongvitayapanu • President of Thai E-Commerce Association • CEO of efrastructure group • CEO and Founder TARAD.com E-Mail : pawoot@tarad.com Let’s connect after this • Facebook.com/pawoot • Instagram.com/pawoot • Twitter.com/pawoot

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