1. Name : Payal Patel
Student ID: 300634682

2. PEST Analysis :
 Political Analysis :
52% of sales of apple from outside of
America.
Apple many products has Outside.
conflicts between the U.S and any of
these states may haveful outcomes for
Apple Inc.

3.  Economic Analysis:
 Global Economic Depression .
 U.S dollar has lost value, Apple Inc. is not as
endangered economically.
 foreign currency, to minimize the economic
effects of inflation .

4.  SocialAnalysis:
 Globalization includes technology plays the
main role.
 Quality and Design.
 Apple having biggest virtual media store.
 Modern individual’s lifestyle, combining
functionality with design.

5.  Technological Analysis:
 competition in the market.
 Technology products lifecycle.
 Apple is on top of the market.
 Includes making the work for the
competition.

6. 1.Intensity of rivalry :
 personal computer and portable music markets.
 virtually identical products produced by the
leading competitors.
 ability to spend on marketing, and research and
development (R&D).
 music market with an estimated 90% for hard disk
based players, and 65% of the total portable
music market.
 Apple’s product differentiation and higher pricing.

7. 2. Threat of New Entrants:
 companies that consume most of the market
share.
 new company came in market like Dell, HP
Compaq, and Gateway.
 effectively compete with the few well-established
market leaders.
 main competitors in the MP3 sector are: Apple,
Rio, Nike, Sony, Creative, Napster, and Dell.
 advantage in the hardware side of the market with
their iPod.

8. 3. Threat of Substitute Products :
Apple’s market are a number of products.
Gateway’s 3200/5200/7200 series desktop
computers and M210/M320/M520 series laptops.
Apple has a wide array of substitutes.
Microsoft Windows operating system and an
Intel/AMD based CPU, Apple’s computers.
IBM derived Power processor CPU.

9. 4. Bargaining Power of Buyers:
Apple focuses on differentiating its products.
personal computer market and the portable music
product.
Apple has 98 national and 4 international retail
stores.
better prices or alternative software/hardware.

10. 5. Bargaining Power of Suppliers:
suppliers for manufacture computers and portable
music players.
bargaining power concerning price in most cases.
Giving Apple power to switch suppliers.
current position with IBM and its G series
processors.
moving to a new processor and extremely high
switching costs.

11.  Strengths:
Apple Computer are expert in Developing own
software and hardware
Apple Computers have good brand loyalty.
Low debt—more maneuverable.
Strong Research & Development Department.
product awareness and sales.

12.  Weaknesses:
Intel and Microsoft.
product life cycle of Apple products.
launch of new products and services.
Education and publishing.
Apples market share and major competitor
Microsoft.
relationship between Steve jobs and employee.

13.  Opportunities:
Large population (Gen X&Y)
good relationship for joint ventures.
laptop market growth is high and develop new
models to cater the need of customers.
worms and viruses on PCs so the antivirus solution
Downloadable music and MP3 players.

14.  Threats:
 paying cost is common.
 Apple software, Cell phone and hardware are
expensive
 long lasting recession may impact the sales
of the company.
 Apple facing strong competition from Dell,
HP, Sony and Toshiba .
 technology is very fast.

15. Apple Inc. produces its all product outside of the
America.
such political way, Apple Inc. sales can be
decreased.
support the government to increase security of the
country.
Apple Inc. is highly reputed company in the world.
affected by economical way.
products’ stylish design, quality and easy
functionality.
Apple Inc. is ahead in race to other companies of
the world.

16. company has specialized prices for the different
market segment.
company’s products who can afford.
Like iTunes - able to store music, pictures and
videos.
music storage device .
models able to browse the internet and play games.

17.  Apple Mac Book – From $999
 Apple iPhone 4S – From $699
 Apple iPad 2 – From $499
 Apple iPod – From $99

18.  target market of the company in the market.
 Want to provide Apple Inc. to young or old,
boy or girl.
 different marketing strategies.
 company makes sure that its stores and
branches are located.

19.  targeting market strategy of Apple Inc. is
concentrated.
 positioning strategy of Apple Inc. against
competitors.
 acquire information of technology of
competitors.

20.  Thinking Made Easy. (n.d.). Thinking Made Easy.
Retrieved October 31, 2011, from
http://ivythesis.typepad.com
 Lamb, C. w., Hair, J. F., McDaniel, C., Kapoor, H.,
Klaise, H., & Appleby, R. (2010). MKTG Canadian
Edition. Toronto: Thomson South-Western.
 Marketing Mix for Apple. (n.d.). Scribd. Retrieved
October 31, 2011, from
http://www.scribd.com/doc/27652341/Marketing-
Mix-for-Apple.
 Apple Marketing Mix. (n.d.). Marketing Teacher.
Retrieved October 31, 2011, from
http://marketingteacher.com/case-study/apple-
case-study.html