SlideShare une entreprise Scribd logo
1  sur  32
Télécharger pour lire hors ligne
Understanding The
Product Listing Ads
Dashboard
Understanding the PLA dashboard
To check your PLA dashboard, login to the Paytm Mall seller panel and follow these steps -
Click on PLA Dashboard
Understanding the PLA dashboard
Click here to deep dive into your account performance
Understanding the PLA dashboard
Select the Product Category option, select the categories, and click on the Apply button
If you want to filter the account details on the basis of product category, follow these steps -
Understanding the PLA dashboard
Select the Brand Name option, enter the brand name, and click on the Apply button
If you want to filter the account details on the basis of Brand name, follow these steps -
Understanding the PLA dashboard
Select the date range for which you want to check the details of your ad
campaigns and your account performance
Understanding the PLA dashboard
In the Funnel Metrics section, you can check your
overall account performance for the selected time
period
Understanding the PLA dashboard
This is a graphical representation of your
account performance
Understanding the PLA dashboard
Here, you can further filter your details on the
basis of Spend, Ad Clicks, Ad impressions,
GMV, and ROI
Understanding the PLA dashboard
Here, you can further filter your details on the
basis of Orders, Ad clicks, Ad impressions,
GMV, and ROI
Understanding the PLA dashboard
Here, you can select the time interval for which
you want to see the performance trend
Understanding the PLA dashboard
Under the Program Contribution section, you can check the performance of your PLA campaigns
against the organic sales (sales through non-PLA on Paytm Mall)
Understanding the PLA dashboard
Under the Your Campaigns section, you check the details of all your campaigns
Understanding the PLA dashboard
Here, you can check the name of the campaign
Understanding the PLA dashboard
This icon means your campaign is active.
If you want to pause the campaign, you can do so by
clicking on this icon
Here, you can check the status of a campaign - whether it is active or paused
This icon means your campaign is paused.
If you want to relaunch the campaign, you can do so by
clicking on this icon
Understanding the PLA dashboard
Here, you can check the daily budget for a particular campaign
Understanding the PLA dashboard
Here, you can check the total amount spent till date on a particular campaign
Understanding the PLA dashboard
Here, you can check the total CPC/ROI achieved till date (based on the bid you set for the campaign)
Understanding the PLA dashboard
Here, you can sort your campaign according to the status, budget, and creation date of the campaign
Understanding the PLA dashboard
This notification shows that you can make some changes in your campaign to improve its performance
Understanding the PLA dashboard
This notification shows some important parameters which you can change to improve your campaign
performance.
You can check the same by clicking on View Suggestion
Understanding the PLA dashboard
You can implement the suggestion prompts marked in red-colored font to improve your campaigns performance.
The green-colored font means that no change is required
You will get a window suggesting the ways to improve the performance for the selected campaign -
Understanding the PLA dashboard
Here, you can update the budget details, exclusion of products and bidding rate
Understanding the PLA dashboard
Here, you can check the performance of a particular campaign
Understanding the PLA dashboard
Here, you can check the campaign
performance for a selected date range via
graphical representation
Understanding the PLA dashboard
Here, you can apply the date range to view the
details of a specific time period
Understanding the PLA dashboard
Here, you can see the performance metrics of
a particular campaign
Understanding the PLA dashboard
To view product-level details, click on the Products tab
Under the Catalog Performance section, you can view the product-level and category-level details of your PLA campaigns
Understanding the PLA dashboard
To view category-level details, click on the Categories tab
Understanding the PLA dashboard
Click here to download these details in Excel format
Understanding the PLA dashboard
Sample of an SKU analytics report
Thankseveryone!
For any query, please raise a ticket using the Support tab on your seller panel.

Contenu connexe

Tendances

DecisionMines marketing solutions_ss
DecisionMines marketing solutions_ssDecisionMines marketing solutions_ss
DecisionMines marketing solutions_ssSana Shahidi
 
TS_Investor Deck Template_Ver_201501011
TS_Investor Deck Template_Ver_201501011TS_Investor Deck Template_Ver_201501011
TS_Investor Deck Template_Ver_201501011Tejveer Singh
 
PetroCanada Moscow 2012
PetroCanada Moscow 2012PetroCanada Moscow 2012
PetroCanada Moscow 2012Montse9295
 
WYLDE Business Model Canvas
WYLDE Business Model CanvasWYLDE Business Model Canvas
WYLDE Business Model CanvasChris Odongo
 
Sales Forecasting : Definition, benefits, and process.
Sales Forecasting : Definition, benefits, and process.Sales Forecasting : Definition, benefits, and process.
Sales Forecasting : Definition, benefits, and process.Shane Emerson
 
Five stages of sales funnel and why you should have it
Five stages of sales funnel and why you should have itFive stages of sales funnel and why you should have it
Five stages of sales funnel and why you should have itVikram3859
 
Making the Case for Promotional Planning
Making the Case for Promotional PlanningMaking the Case for Promotional Planning
Making the Case for Promotional PlanningMark Krebs
 

Tendances (10)

Chrmpartners_presentation
Chrmpartners_presentationChrmpartners_presentation
Chrmpartners_presentation
 
DecisionMines marketing solutions_ss
DecisionMines marketing solutions_ssDecisionMines marketing solutions_ss
DecisionMines marketing solutions_ss
 
TS_Investor Deck Template_Ver_201501011
TS_Investor Deck Template_Ver_201501011TS_Investor Deck Template_Ver_201501011
TS_Investor Deck Template_Ver_201501011
 
PetroCanada Moscow 2012
PetroCanada Moscow 2012PetroCanada Moscow 2012
PetroCanada Moscow 2012
 
Sample market plan
Sample market planSample market plan
Sample market plan
 
Retail
RetailRetail
Retail
 
WYLDE Business Model Canvas
WYLDE Business Model CanvasWYLDE Business Model Canvas
WYLDE Business Model Canvas
 
Sales Forecasting : Definition, benefits, and process.
Sales Forecasting : Definition, benefits, and process.Sales Forecasting : Definition, benefits, and process.
Sales Forecasting : Definition, benefits, and process.
 
Five stages of sales funnel and why you should have it
Five stages of sales funnel and why you should have itFive stages of sales funnel and why you should have it
Five stages of sales funnel and why you should have it
 
Making the Case for Promotional Planning
Making the Case for Promotional PlanningMaking the Case for Promotional Planning
Making the Case for Promotional Planning
 

Similaire à PLA dashboard

PLA creation of campaign
PLA creation of campaign PLA creation of campaign
PLA creation of campaign paytmslides1
 
PLA - Creation of campaign
PLA - Creation of campaignPLA - Creation of campaign
PLA - Creation of campaignpaytmslides1
 
PLA - Creation of campaign
PLA - Creation of campaignPLA - Creation of campaign
PLA - Creation of campaignpaytmslides1
 
PLA - Creation of campaign - English
PLA - Creation of campaign - EnglishPLA - Creation of campaign - English
PLA - Creation of campaign - Englishpaytmslides2
 
PLA - creation of campaign
PLA - creation of campaignPLA - creation of campaign
PLA - creation of campaignpaytmslides2
 
PLA - creation of campaign
PLA - creation of campaignPLA - creation of campaign
PLA - creation of campaignpaytmslides2
 
PLA - Creation of campaign - English
PLA - Creation of campaign - EnglishPLA - Creation of campaign - English
PLA - Creation of campaign - Englishpaytmslides4
 
PLA - Creation of campaign
PLA - Creation of campaignPLA - Creation of campaign
PLA - Creation of campaignpaytmslides4
 
PLA - Creation of campaign - English
PLA - Creation of campaign - EnglishPLA - Creation of campaign - English
PLA - Creation of campaign - Englishpaytmslides4
 
PLA - Creation of campaign
PLA - Creation of campaignPLA - Creation of campaign
PLA - Creation of campaignpaytmslides2
 
PLA creation of campaign
PLA creation of campaignPLA creation of campaign
PLA creation of campaignpaytmslides1
 
PLA creation of campaign
PLA creation of campaignPLA creation of campaign
PLA creation of campaignpaytmslides1
 
PLA creation of campaign
PLA creation of campaignPLA creation of campaign
PLA creation of campaignpaytmslides1
 
PLA: Tracking an Ad Campaign
PLA: Tracking an Ad CampaignPLA: Tracking an Ad Campaign
PLA: Tracking an Ad CampaignSellOnFlipkart
 
Introduction to adwords
Introduction to adwordsIntroduction to adwords
Introduction to adwordsImmanuel Ruby
 
Understand your seller panel
Understand your seller panelUnderstand your seller panel
Understand your seller panelPaytm
 
Understand your seller panel
Understand your seller panelUnderstand your seller panel
Understand your seller panelpaytmslides4
 

Similaire à PLA dashboard (20)

PLA - Dashboard
PLA - DashboardPLA - Dashboard
PLA - Dashboard
 
PLA dashboard
PLA dashboardPLA dashboard
PLA dashboard
 
PLA creation of campaign
PLA creation of campaign PLA creation of campaign
PLA creation of campaign
 
PLA - Creation of campaign
PLA - Creation of campaignPLA - Creation of campaign
PLA - Creation of campaign
 
PLA - Creation of campaign
PLA - Creation of campaignPLA - Creation of campaign
PLA - Creation of campaign
 
PLA - Creation of campaign - English
PLA - Creation of campaign - EnglishPLA - Creation of campaign - English
PLA - Creation of campaign - English
 
PLA - creation of campaign
PLA - creation of campaignPLA - creation of campaign
PLA - creation of campaign
 
PLA - creation of campaign
PLA - creation of campaignPLA - creation of campaign
PLA - creation of campaign
 
PLA - Creation of campaign - English
PLA - Creation of campaign - EnglishPLA - Creation of campaign - English
PLA - Creation of campaign - English
 
PLA - Creation of campaign
PLA - Creation of campaignPLA - Creation of campaign
PLA - Creation of campaign
 
PLA - Creation of campaign - English
PLA - Creation of campaign - EnglishPLA - Creation of campaign - English
PLA - Creation of campaign - English
 
PLA - Creation of campaign
PLA - Creation of campaignPLA - Creation of campaign
PLA - Creation of campaign
 
PLA creation of campaign
PLA creation of campaignPLA creation of campaign
PLA creation of campaign
 
PLA creation of campaign
PLA creation of campaignPLA creation of campaign
PLA creation of campaign
 
PLA creation of campaign
PLA creation of campaignPLA creation of campaign
PLA creation of campaign
 
PLA: Tracking an Ad Campaign
PLA: Tracking an Ad CampaignPLA: Tracking an Ad Campaign
PLA: Tracking an Ad Campaign
 
CPA_SSP_Guide.pdf
CPA_SSP_Guide.pdfCPA_SSP_Guide.pdf
CPA_SSP_Guide.pdf
 
Introduction to adwords
Introduction to adwordsIntroduction to adwords
Introduction to adwords
 
Understand your seller panel
Understand your seller panelUnderstand your seller panel
Understand your seller panel
 
Understand your seller panel
Understand your seller panelUnderstand your seller panel
Understand your seller panel
 

Plus de paytmslides1

SCD - Payment lifecycle
SCD - Payment lifecycleSCD - Payment lifecycle
SCD - Payment lifecyclepaytmslides1
 
SCD - Understand settlement payout report
SCD - Understand settlement payout reportSCD - Understand settlement payout report
SCD - Understand settlement payout reportpaytmslides1
 
Fulfillment center - Registration process
Fulfillment center - Registration processFulfillment center - Registration process
Fulfillment center - Registration processpaytmslides1
 
B2C - Steps to process orders in bulk - LMD - Hindi
B2C - Steps to process orders in bulk - LMD - HindiB2C - Steps to process orders in bulk - LMD - Hindi
B2C - Steps to process orders in bulk - LMD - Hindipaytmslides1
 
B2C - Steps to process a single order - LMD - Hindi
B2C - Steps to process a single order - LMD - HindiB2C - Steps to process a single order - LMD - Hindi
B2C - Steps to process a single order - LMD - Hindipaytmslides1
 
SCD - Steps to process orders in bulk- LMD - Hindi
SCD - Steps to process orders in bulk- LMD - HindiSCD - Steps to process orders in bulk- LMD - Hindi
SCD - Steps to process orders in bulk- LMD - Hindipaytmslides1
 
SCD - Steps to process a single order - LMD - Hindi
SCD - Steps to process a single order - LMD - HindiSCD - Steps to process a single order - LMD - Hindi
SCD - Steps to process a single order - LMD - Hindipaytmslides1
 
SCD - Steps to process orders in bulk - LMD
SCD - Steps to process orders in bulk - LMDSCD - Steps to process orders in bulk - LMD
SCD - Steps to process orders in bulk - LMDpaytmslides1
 
SCD - steps to process a single order - LMD
SCD - steps to process a single order - LMDSCD - steps to process a single order - LMD
SCD - steps to process a single order - LMDpaytmslides1
 
Steps to process a single order - LMD - B2C
Steps to process a single order - LMD - B2CSteps to process a single order - LMD - B2C
Steps to process a single order - LMD - B2Cpaytmslides1
 
Steps to process orders in bulk - LMD - B2C
Steps to process orders in bulk - LMD - B2CSteps to process orders in bulk - LMD - B2C
Steps to process orders in bulk - LMD - B2Cpaytmslides1
 
Payment lifecycle - Wholesale
Payment lifecycle - WholesalePayment lifecycle - Wholesale
Payment lifecycle - Wholesalepaytmslides1
 
Payment lifecycle - Hindi - Wholesale
Payment lifecycle - Hindi - WholesalePayment lifecycle - Hindi - Wholesale
Payment lifecycle - Hindi - Wholesalepaytmslides1
 
Payment lifecycle - Hindi - SCD
Payment lifecycle - Hindi - SCDPayment lifecycle - Hindi - SCD
Payment lifecycle - Hindi - SCDpaytmslides1
 
Payment lifecycle - SCD
Payment lifecycle - SCDPayment lifecycle - SCD
Payment lifecycle - SCDpaytmslides1
 
Payment lifecycle - Hindi
Payment lifecycle - HindiPayment lifecycle - Hindi
Payment lifecycle - Hindipaytmslides1
 
Payment lifecycle - Paytm Mall Shop
Payment lifecycle - Paytm Mall ShopPayment lifecycle - Paytm Mall Shop
Payment lifecycle - Paytm Mall Shoppaytmslides1
 
Payment lifecycle - Paytm mall shop - Hindi
Payment lifecycle - Paytm mall shop - HindiPayment lifecycle - Paytm mall shop - Hindi
Payment lifecycle - Paytm mall shop - Hindipaytmslides1
 
How seller payout is calculated - Wholesale
How seller payout is calculated - WholesaleHow seller payout is calculated - Wholesale
How seller payout is calculated - Wholesalepaytmslides1
 

Plus de paytmslides1 (20)

SCD - Payment lifecycle
SCD - Payment lifecycleSCD - Payment lifecycle
SCD - Payment lifecycle
 
SCD - Understand settlement payout report
SCD - Understand settlement payout reportSCD - Understand settlement payout report
SCD - Understand settlement payout report
 
Fulfillment center - Registration process
Fulfillment center - Registration processFulfillment center - Registration process
Fulfillment center - Registration process
 
B2C - Steps to process orders in bulk - LMD - Hindi
B2C - Steps to process orders in bulk - LMD - HindiB2C - Steps to process orders in bulk - LMD - Hindi
B2C - Steps to process orders in bulk - LMD - Hindi
 
B2C - Steps to process a single order - LMD - Hindi
B2C - Steps to process a single order - LMD - HindiB2C - Steps to process a single order - LMD - Hindi
B2C - Steps to process a single order - LMD - Hindi
 
SCD - Steps to process orders in bulk- LMD - Hindi
SCD - Steps to process orders in bulk- LMD - HindiSCD - Steps to process orders in bulk- LMD - Hindi
SCD - Steps to process orders in bulk- LMD - Hindi
 
SCD - Steps to process a single order - LMD - Hindi
SCD - Steps to process a single order - LMD - HindiSCD - Steps to process a single order - LMD - Hindi
SCD - Steps to process a single order - LMD - Hindi
 
SCD - Steps to process orders in bulk - LMD
SCD - Steps to process orders in bulk - LMDSCD - Steps to process orders in bulk - LMD
SCD - Steps to process orders in bulk - LMD
 
SCD - steps to process a single order - LMD
SCD - steps to process a single order - LMDSCD - steps to process a single order - LMD
SCD - steps to process a single order - LMD
 
Steps to process a single order - LMD - B2C
Steps to process a single order - LMD - B2CSteps to process a single order - LMD - B2C
Steps to process a single order - LMD - B2C
 
Steps to process orders in bulk - LMD - B2C
Steps to process orders in bulk - LMD - B2CSteps to process orders in bulk - LMD - B2C
Steps to process orders in bulk - LMD - B2C
 
Payment lifecycle - Wholesale
Payment lifecycle - WholesalePayment lifecycle - Wholesale
Payment lifecycle - Wholesale
 
Payment lifecycle - Hindi - Wholesale
Payment lifecycle - Hindi - WholesalePayment lifecycle - Hindi - Wholesale
Payment lifecycle - Hindi - Wholesale
 
Payment lifecycle - Hindi - SCD
Payment lifecycle - Hindi - SCDPayment lifecycle - Hindi - SCD
Payment lifecycle - Hindi - SCD
 
Payment lifecycle - SCD
Payment lifecycle - SCDPayment lifecycle - SCD
Payment lifecycle - SCD
 
Payment lifecycle
Payment lifecyclePayment lifecycle
Payment lifecycle
 
Payment lifecycle - Hindi
Payment lifecycle - HindiPayment lifecycle - Hindi
Payment lifecycle - Hindi
 
Payment lifecycle - Paytm Mall Shop
Payment lifecycle - Paytm Mall ShopPayment lifecycle - Paytm Mall Shop
Payment lifecycle - Paytm Mall Shop
 
Payment lifecycle - Paytm mall shop - Hindi
Payment lifecycle - Paytm mall shop - HindiPayment lifecycle - Paytm mall shop - Hindi
Payment lifecycle - Paytm mall shop - Hindi
 
How seller payout is calculated - Wholesale
How seller payout is calculated - WholesaleHow seller payout is calculated - Wholesale
How seller payout is calculated - Wholesale
 

Dernier

Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextP&CO
 
TNR Gold Shotgun Gold Project Presentation
TNR Gold Shotgun Gold Project PresentationTNR Gold Shotgun Gold Project Presentation
TNR Gold Shotgun Gold Project PresentationKirill Klip
 
How to Grow Business Value (VIP ADVANCE, April 2024)
How to Grow Business Value (VIP ADVANCE, April 2024)How to Grow Business Value (VIP ADVANCE, April 2024)
How to Grow Business Value (VIP ADVANCE, April 2024)Michael King
 
EQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshareEQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshareEquinox Gold Corp.
 
545846512911136973123536574956587540.pdf
545846512911136973123536574956587540.pdf545846512911136973123536574956587540.pdf
545846512911136973123536574956587540.pdfRbc Rbcua
 
PLYWOOD DIGITAL MARKETING AGENCY - rajkot
PLYWOOD DIGITAL MARKETING AGENCY - rajkotPLYWOOD DIGITAL MARKETING AGENCY - rajkot
PLYWOOD DIGITAL MARKETING AGENCY - rajkotjaritamukherjee
 
Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024Neil Kimberley
 
PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!
PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!
PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!mlpayne1
 
The pitch deck that helped PunchUp raise $1 million.
The pitch deck that helped PunchUp raise $1 million.The pitch deck that helped PunchUp raise $1 million.
The pitch deck that helped PunchUp raise $1 million.qilerongrong
 
Transforming Product Organizations Beyond the Buzzwords ... Now Including AI
Transforming Product Organizations Beyond the Buzzwords ... Now Including AITransforming Product Organizations Beyond the Buzzwords ... Now Including AI
Transforming Product Organizations Beyond the Buzzwords ... Now Including AICambridge Product Management Network
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi Bazaar
 
Fabyon Price Personal Brand Exploration 2024
Fabyon Price Personal Brand Exploration 2024Fabyon Price Personal Brand Exploration 2024
Fabyon Price Personal Brand Exploration 2024fcprice
 
P&P- DP2 Brand Exploration Key Note 2024
P&P- DP2 Brand Exploration Key Note 2024P&P- DP2 Brand Exploration Key Note 2024
P&P- DP2 Brand Exploration Key Note 2024ktibbs1
 
Mission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdfMission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdfmissiontranslate026
 
Pitch Deck Teardown: Queerie's $300k Pre-seed deck
Pitch Deck Teardown: Queerie's $300k Pre-seed deckPitch Deck Teardown: Queerie's $300k Pre-seed deck
Pitch Deck Teardown: Queerie's $300k Pre-seed deckHajeJanKamps
 
DIPLOMA IN PURCHASING AND SUPPLIES MANAG
DIPLOMA IN PURCHASING AND SUPPLIES MANAGDIPLOMA IN PURCHASING AND SUPPLIES MANAG
DIPLOMA IN PURCHASING AND SUPPLIES MANAGChrisWachira
 
Thompson_Taylor_MBBS_PB1_2024-03 (1).pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1).pptxThompson_Taylor_MBBS_PB1_2024-03 (1).pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1).pptxtmthompson1
 
Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Lviv Startup Club
 
How to Start business online in India | A Step-by-Step Guide
How to Start business online in India | A Step-by-Step GuideHow to Start business online in India | A Step-by-Step Guide
How to Start business online in India | A Step-by-Step Guide Grocito
 
Company New HQ images shown in a particular
Company New HQ images shown in a particularCompany New HQ images shown in a particular
Company New HQ images shown in a particularssuserf82480
 

Dernier (20)

Entrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider contextEntrepreneurial ecosystem- Wider context
Entrepreneurial ecosystem- Wider context
 
TNR Gold Shotgun Gold Project Presentation
TNR Gold Shotgun Gold Project PresentationTNR Gold Shotgun Gold Project Presentation
TNR Gold Shotgun Gold Project Presentation
 
How to Grow Business Value (VIP ADVANCE, April 2024)
How to Grow Business Value (VIP ADVANCE, April 2024)How to Grow Business Value (VIP ADVANCE, April 2024)
How to Grow Business Value (VIP ADVANCE, April 2024)
 
EQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshareEQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshare
 
545846512911136973123536574956587540.pdf
545846512911136973123536574956587540.pdf545846512911136973123536574956587540.pdf
545846512911136973123536574956587540.pdf
 
PLYWOOD DIGITAL MARKETING AGENCY - rajkot
PLYWOOD DIGITAL MARKETING AGENCY - rajkotPLYWOOD DIGITAL MARKETING AGENCY - rajkot
PLYWOOD DIGITAL MARKETING AGENCY - rajkot
 
Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024Trian White Paper on Creating Value at Disney April 2024
Trian White Paper on Creating Value at Disney April 2024
 
PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!
PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!
PAYNE_MARKEEVA_EBB_PB1_2024-03-2.pptx!!!
 
The pitch deck that helped PunchUp raise $1 million.
The pitch deck that helped PunchUp raise $1 million.The pitch deck that helped PunchUp raise $1 million.
The pitch deck that helped PunchUp raise $1 million.
 
Transforming Product Organizations Beyond the Buzzwords ... Now Including AI
Transforming Product Organizations Beyond the Buzzwords ... Now Including AITransforming Product Organizations Beyond the Buzzwords ... Now Including AI
Transforming Product Organizations Beyond the Buzzwords ... Now Including AI
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptx
 
Fabyon Price Personal Brand Exploration 2024
Fabyon Price Personal Brand Exploration 2024Fabyon Price Personal Brand Exploration 2024
Fabyon Price Personal Brand Exploration 2024
 
P&P- DP2 Brand Exploration Key Note 2024
P&P- DP2 Brand Exploration Key Note 2024P&P- DP2 Brand Exploration Key Note 2024
P&P- DP2 Brand Exploration Key Note 2024
 
Mission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdfMission Translate - The Power of Words.pdf
Mission Translate - The Power of Words.pdf
 
Pitch Deck Teardown: Queerie's $300k Pre-seed deck
Pitch Deck Teardown: Queerie's $300k Pre-seed deckPitch Deck Teardown: Queerie's $300k Pre-seed deck
Pitch Deck Teardown: Queerie's $300k Pre-seed deck
 
DIPLOMA IN PURCHASING AND SUPPLIES MANAG
DIPLOMA IN PURCHASING AND SUPPLIES MANAGDIPLOMA IN PURCHASING AND SUPPLIES MANAG
DIPLOMA IN PURCHASING AND SUPPLIES MANAG
 
Thompson_Taylor_MBBS_PB1_2024-03 (1).pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1).pptxThompson_Taylor_MBBS_PB1_2024-03 (1).pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1).pptx
 
Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)
 
How to Start business online in India | A Step-by-Step Guide
How to Start business online in India | A Step-by-Step GuideHow to Start business online in India | A Step-by-Step Guide
How to Start business online in India | A Step-by-Step Guide
 
Company New HQ images shown in a particular
Company New HQ images shown in a particularCompany New HQ images shown in a particular
Company New HQ images shown in a particular
 

PLA dashboard

  • 2. Understanding the PLA dashboard To check your PLA dashboard, login to the Paytm Mall seller panel and follow these steps - Click on PLA Dashboard
  • 3. Understanding the PLA dashboard Click here to deep dive into your account performance
  • 4. Understanding the PLA dashboard Select the Product Category option, select the categories, and click on the Apply button If you want to filter the account details on the basis of product category, follow these steps -
  • 5. Understanding the PLA dashboard Select the Brand Name option, enter the brand name, and click on the Apply button If you want to filter the account details on the basis of Brand name, follow these steps -
  • 6. Understanding the PLA dashboard Select the date range for which you want to check the details of your ad campaigns and your account performance
  • 7. Understanding the PLA dashboard In the Funnel Metrics section, you can check your overall account performance for the selected time period
  • 8. Understanding the PLA dashboard This is a graphical representation of your account performance
  • 9. Understanding the PLA dashboard Here, you can further filter your details on the basis of Spend, Ad Clicks, Ad impressions, GMV, and ROI
  • 10. Understanding the PLA dashboard Here, you can further filter your details on the basis of Orders, Ad clicks, Ad impressions, GMV, and ROI
  • 11. Understanding the PLA dashboard Here, you can select the time interval for which you want to see the performance trend
  • 12. Understanding the PLA dashboard Under the Program Contribution section, you can check the performance of your PLA campaigns against the organic sales (sales through non-PLA on Paytm Mall)
  • 13. Understanding the PLA dashboard Under the Your Campaigns section, you check the details of all your campaigns
  • 14. Understanding the PLA dashboard Here, you can check the name of the campaign
  • 15. Understanding the PLA dashboard This icon means your campaign is active. If you want to pause the campaign, you can do so by clicking on this icon Here, you can check the status of a campaign - whether it is active or paused This icon means your campaign is paused. If you want to relaunch the campaign, you can do so by clicking on this icon
  • 16. Understanding the PLA dashboard Here, you can check the daily budget for a particular campaign
  • 17. Understanding the PLA dashboard Here, you can check the total amount spent till date on a particular campaign
  • 18. Understanding the PLA dashboard Here, you can check the total CPC/ROI achieved till date (based on the bid you set for the campaign)
  • 19. Understanding the PLA dashboard Here, you can sort your campaign according to the status, budget, and creation date of the campaign
  • 20. Understanding the PLA dashboard This notification shows that you can make some changes in your campaign to improve its performance
  • 21. Understanding the PLA dashboard This notification shows some important parameters which you can change to improve your campaign performance. You can check the same by clicking on View Suggestion
  • 22. Understanding the PLA dashboard You can implement the suggestion prompts marked in red-colored font to improve your campaigns performance. The green-colored font means that no change is required You will get a window suggesting the ways to improve the performance for the selected campaign -
  • 23. Understanding the PLA dashboard Here, you can update the budget details, exclusion of products and bidding rate
  • 24. Understanding the PLA dashboard Here, you can check the performance of a particular campaign
  • 25. Understanding the PLA dashboard Here, you can check the campaign performance for a selected date range via graphical representation
  • 26. Understanding the PLA dashboard Here, you can apply the date range to view the details of a specific time period
  • 27. Understanding the PLA dashboard Here, you can see the performance metrics of a particular campaign
  • 28. Understanding the PLA dashboard To view product-level details, click on the Products tab Under the Catalog Performance section, you can view the product-level and category-level details of your PLA campaigns
  • 29. Understanding the PLA dashboard To view category-level details, click on the Categories tab
  • 30. Understanding the PLA dashboard Click here to download these details in Excel format
  • 31. Understanding the PLA dashboard Sample of an SKU analytics report
  • 32. Thankseveryone! For any query, please raise a ticket using the Support tab on your seller panel.