Talent development as well as employee engagement and commitment are the most important workforce challenges for enterprises today. The majority of employees in the Western world are either indifferent or unengaged. Social science suggests that employee motivation drives employee engagement which in turn drives customer satisfaction and loyalty. This means that employee engagement has a direct impact on the performance. Companies with high sustainable engagement achieve the threefold operating margin compared to companies with low traditional engagement. Enterprise gamification offers a solution to promote engagement across the company.
Gaming in general is for everybody. This is mainly driven by the digitalization and evolution of video games. The democratic shift entails generations of digital natives that grow up with games. Gaming is therefore omnipresent in their lives. However, gamification is not a form of pure fun at work or a video game on top of work. Gamification aims to leverage the ludic drive of humans embedded in a state-of-the-art technological environment. It is defined as the use of game mechanics and experience design in a non-game context to (digitally) engage and motivate employees to achieve their objectives and in turn meet aligned organizational goals. This can help to move a significant part of the indifferent employees into the group of engaged to highly engaged employees.