Digital data is the new raw material. It is being processed, stored and distributed in data centers. In the traditional economy the printing press created newspapers with ink and paper, in the digital economy bits are transformed into online news in the data center. In the traditional enterprise employees informally shared social news through watercooler chat, in the digital economy they share it with the world through the data centers of Facebook. In the traditional economy we browsed the shelves of CDs and DVDs in the record store, in the digital economy we have the world’s music library streamed to our smartphones from the data centers of Spotify. In the increasingly connected landscape of the digital economy data centers are the new industrial estates.

1. Data Centers and the Cloud
Pim Bilderbeek, Partner and Principal Analyst

3. 2010 2015 2020
ZETABYTE
EXABYTE
PETABYTE
TERABYTE

4. Digital data is the new raw material
Resource
Product
Service
Experience
Traditional DigitalEconomy segmentation

5. Traditional
Economy
Digital
Economy
Connected
Economy
Ongoing Industry Transformation From Traditional To Digital

6. Traditional
Software
Multitenant
SaaS
Hosted
Software
Ongoing Software Transformation From On-Premise To SaaS
Finance/ERP CRM
HRM
Communications
Other

9. Data Centers – The New Industrial Estates

10. Modern data center functions
• Production line
• Transaction of goods
• Communications switchboard
• Marketplace
• Auction house
• Warehouse
• Printing press
• Broadcaster
• Command and control room
• …………….

11. The Evolving Data Center Ecosystem
GLOBAL DATA CENTER GRID
Grid
management
Virtual data
centers
Exchange
NEW FUNCTIONS AND MODELS
Billing
Federation

13. The Big Switch
On-
premise Co-location Hosting IaaS PaaS SaaS BPaaS
Data center infrastructure
Physical Computing
Virtual Computing
Software Dvlpt
Applications
Business
Process
control elasticity
dedicated
dedicated
dedicated
shared
shared
shared
dedicated
shared
dedicated
shared
dedicated
shared

14. From the data center to the device

15. Elastic
Enterprise
Connected
Worker
Partner
Ecosystems
Digital
Infrastructure