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Website analytics beyond your
   organization's website
        Pete Shelton, IFPRI
         August 27, 2009
Outline of presentation

  Context of Web 2.0
  Search 2.0
  Benchmarking
  Which indicators?
Website analytics beyond your presentation
Search 2.0: Many tools to rule them all!

  http://www.google.com
  http://trends.google.com
  http://news.google.com
  http://blogsearch.google.com
  http://www.alexa.com
  http://technorati.com
  http://search.twitter.com
  http://digg.com
  http://www.topix.com
Web 2.0 stats may help explain the "why"
Website analytics beyond your presentation
Source: alexa
* lower number ranking indicates higher popularity (1=highest)
Website analytics beyond your presentation
Website analytics beyond your presentation
Other indicators and how to collect data

  News/blog mentions
     http://news.google.com
     http://technorati.com
  RSS mentions
     Go to http://www.google.com and type in "filetype:xml"
     after search term
  Public tweets (Twitter)
     http://search.twitter.com
  Publication citations
     http://scholar.google.com
     http://isiknowledge.com/
     http://citeseer.ist.psu.edu

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Website analytics beyond your presentation

  • 1. Website analytics beyond your organization's website Pete Shelton, IFPRI August 27, 2009
  • 2. Outline of presentation Context of Web 2.0 Search 2.0 Benchmarking Which indicators?
  • 4. Search 2.0: Many tools to rule them all! http://www.google.com http://trends.google.com http://news.google.com http://blogsearch.google.com http://www.alexa.com http://technorati.com http://search.twitter.com http://digg.com http://www.topix.com
  • 5. Web 2.0 stats may help explain the "why"
  • 7. Source: alexa * lower number ranking indicates higher popularity (1=highest)
  • 10. Other indicators and how to collect data News/blog mentions http://news.google.com http://technorati.com RSS mentions Go to http://www.google.com and type in "filetype:xml" after search term Public tweets (Twitter) http://search.twitter.com Publication citations http://scholar.google.com http://isiknowledge.com/ http://citeseer.ist.psu.edu