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The PCG Un-webinarCollecting ideas and best practices from the fieldNovember 2, 2012Suzanne Lagoni, Heather Beatty and Ken Miller (Bean’s Café)
Covenant House• Set a financial goal; Covenant House’s goal was about double the first year’s revenue• Integrate PCG in all fundraising activities and messages throughout the year• Make PCG a call to action in their kick-off event• Make PCG info available in all E-communications• Run campaign information throughout the year• Use social media to communicate PCG• Ask donors to “pledge” to PCG during a special event
Bean’s Cafe• Developed a strategy – what we’re going to do long- term to increase donors and amount raised.• Worked for intense exposure just before January 1.• Time is a critical resource.• Sent postcards, they’re more economical.• Did PSAs – free, 30-seconds.• Email e-blast up to 4,000 recipients.• Email signatures.• Place message on incoming call system.• Splash page on your website.
Food Pantry Wasilla• Small staff• Collaborated with other nonprofits in the Mat-Su Valley to purchase local advertising• Developed a Facebook promotion• Used radio and newspaper messaging• Coordinated promotion activities with other local organizations to spread the work
CCS Early Learning Center• Want to make sure clients/families have the information about PCG so they can decide whether to give• Set a goal of $25 for every child enrolled (320 children currently enrolled)• Using electronic reader board to promote PCG and Mat-Su PCG collaboration• Email blasts include PCG info (1 in December, 3 or 4 more during filing period)
Alzheimers Resource Agency• Used Twitter and Facebook• Included PCG in every newsletter• Included a thank you in the newsletter• Created a tent card for distribution• Worked with a local business that is willing to offer matching funds for employee donations
Collaboration• Collaboration by geography, by cause type, by service type, etc., can help propel activity and awareness• Shared resources such as a collaborative social media campaign via Facebook to build awareness
Collaboration• The local collaboration may energize local media to cover PCG• Orgs can talk about community-betterment when groups collaborate• Other benefits of collaboration is to raise awareness among local groups of each other
When to promote PCG• Performance data shows that the first half of January is the most active filing period.• Plan promotional activities to take advantage of this window.
Matching dollars• See if you can find a local business to offer a match for every dollar raised (or a portion).• Some businesses like ConocoPhillips, Wells Fargo and BP already match employee gifts through PCG – remind your donors in case their employer will match their gift.
Communicating effectively• Make financial goals easy to understand: – “We are trying to raise $25 per child/client.”• Focus – always – on community impact: – “We use our Pick Click Give dollars, to support our summer camp. This year we’re receiving $3,900. 66 individuals chose to give to us though Pick Click Give for a total of $3,900, and what that means, next year 26 area kids get to go to summer camp, and just enjoy the outdoors in a week long summer day camp. These children would not normally be able to go to camp, so what we used our Pick Click Give dollars is for a scholarship fund so kids can go to camp.” Comment by JosselynO’Connor with the Kenai Watershed Forum, on KSRM radio
Upcoming webinars• Find previous webinar slides at PickClickGive.org, Information for Organizations, Bright Ideas• Tuesday, November 13 – 3:00 to 3:30 – Social Media I – For organizations that have just started using tools like Facebook and Twitter.• Monday, November 19 – 3:30 to 4:00 – Statewide Marketing Campaign – a “sneak peak.”• Tuesday, December 4 – 11:30 to 12:00 – Social Media II – For organizations that regularly use tools like Facebook, Twitter, YouTube, etc.
Upcoming webinars• Wednesday, December 19 – 3:30 to 4:00 – Telling Your Story – Learn powerful ways to share your story with people who care about your cause.• Tuesday, January 8– 12:00 to 12:30 – Public Relations – Learn how to use media and other outreach tools to enhance your participation.• Wednesday, March 6 – 2:00 to 2:30 – Preparing for a Final Push – Hear a campaign update.• Thursday, March 28 – 11:30 to 12:00 – Wrapping It Up – The statistics as we know them.