GeoLocation - Gamification & Street Action
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3rd of 4 masterclass workshops in a series delivered in 2011. Before PokemonGo audiences were playing with the aid of technology. Ambient participation fuels the potential for year round audience engagement between big events and festivals. Fun examples where gamification changes how we move through day to day A to B. 2017 Gamification masterclass will have advances and developments which are on the cusp of mainstream thanks to PokemonGo. AR is achievable for indeviduals as was demonstrated in workshop 2, Making and Creative QR codes.
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GeoLocation - Gamification & Street Action
- 2. PCMGEO ◦ Customer Retention ◦ Establishing Authority ◦ Lead Generation GeoLocation Gamification Ambient Participation
- 3. Navigation ◦ Map ◦ Compass
- 4. The process of adding geographical identification metadata to various media such as a photograph or video, websites, SMS messages, QR Codes even Tweets. Find My Friends allows you to easily locate your friends and family from your iPhone, iPad, or iPod touch
- 5. How does this make you feel? What is being tracked? What are the useful applications? Privacy & Identity fears
- 6. The Global Positioning System - GPS 24 satellites 12,000 miles above us Constantly moving Solar Powered 1978 – 1994 Free to use
- 7. The identification of the real-world geographic location or object
- 10. The use of game design techniques and mechanics to solve problems and engage audiences. ◦ Levels / Progress Bar ◦ Challenges / Competitions ◦ Score Board / Rankings ◦ Trophies / Achievements ◦ Rewards / Collection ◦ Mini Games ◦ Check-ins
- 11. The last decade was the decade of social. The coming one will be the decade of games.
- 12. gartner.com
- 14. Happy hour (time sensitive) Loyalty stamps (collecting) Limited editions (rewards) Accumulated special offers (levelling up) Cut out coupons
- 15. Personal Computers Electronics Smart Phone DevHub, increased the number of users who completed their online tasks from 10% to 80% after adding gamification elements. playgen.com
- 16. Environment Health Design Mobile Marketing The Worlds Deepest Bin gamification.org
- 20. GeoTagging QR Codes – Quick Response MIR – Markerless Image Recognition
- 21. The part in a stage production, generally Pantomime where the characters engage directly with the audience. Even getting them up on stage.
- 22. The idea behind Ambient Participation is to actively engage your audience or customer base while they are not directly engaged in purchasing your product or services.
- 23. NASA has made one giant leap for a national governmental agency. A mobile-based scavenger hunt through Gowalla. http://on.mash.to/bNQpeW
- 25. Gowalla is now about building stories and about travel. http://bit.ly/v37uwT Stories are built around your friends’ check-ins and behaviour, showing users when their friends have done something interesting together.
- 26. Gowalla Foursquare Footfeed SCVNGR Dokobots
- 28. iPhone Android Blackberry Nokia
- 30. Search for a location Create new spot Claim your venue Set up a page Add special offers Start Campaigns Share
- 33. Your Thoughts ◦ Gamification ◦ GeoLocation FourSquare mobile app FourSquare chrome app Create and Connect Locate yourself Plan of Action
Editor's Notes
- Image article source: http://mashable.com/2010/10/14/nasa-gowalla/ NASA has made one giant leap for a national governmental agency: It’s creating a roster of virtual items for a mobile-based scavenger hunt through Gowalla.The moon rock items can be picked up anywhere real moon rocks from the Apollo missions are on display. The other items can be found at NASA’s visitor centers and various science centers and planetariums that are part of the agency’s Museum Alliance.