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The Benefits of Social Media for Business

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PCM creative
PCM creative

This presentation provides an introduction to the full spectrum of social media from marketing output amplification and customer engagement to business productivity, reputation building and brand development. The presentation will answer questions such as how will my business benefit from social technologies, platforms, tools and services, how do I maintain control of my assets and maintain an effective presence with minimal costs and which area of my business should I apply social media to first?

BusinessTechnology
1 of 37
May - June 2010 Transformational ICT The Benefits of Social Media for Business
Identity WEBTREATS etc How many icons do you recognise? #TICTEM10
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where do we go from here?
Old Media vs. New Media ,[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object]
7 Roads of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can it do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tell me... ,[object Object],[object Object]
Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Webinars ,[object Object],[object Object]
The big three
Facebook – is it safe? http://nyti.ms/bAj58M
Facebook – what’s on offer? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The State of Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Groups Nov 2008 1,623 members 2064 1195 140 745 341 800 August 2009 3,539 members 6 Scotland based Groups May 2010 5,285 members
Do they like you? ,[object Object],[object Object],[object Object],[object Object]
Twitter
Micro blogging
Twitter - land ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage & Listen ,[object Object],[object Object]
Community & Collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.axiscentre.ning.com
Social Media in action
Sample campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],Slideshow and accompanyingblog post demonstrating ROI
Adding perspective ,[object Object],[object Object],[object Object],[object Object],Figures taken from an original presentation created by Julie Delvaux
ROI Price List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ROI – Worth vs. Return ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media in action Manchester International Festival
Old Media meets New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement ,[object Object],[object Object],http://bit.ly/b71cEe
Events & conferences
Ambient participation
More than on paper… www.slideshare.net/pcmcreative
Making it Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://bit.ly/policytool Plan – Prep – Deliver – Reflect - Report
Call to Action ,[object Object],[object Object],[object Object]
Questions WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning

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The Benefits of Social Media for Business

  • 1. May - June 2010 Transformational ICT The Benefits of Social Media for Business
  • 2. Identity WEBTREATS etc How many icons do you recognise? #TICTEM10
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  • 4. Where do we go from here?
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  • 14. Facebook – is it safe? http://nyti.ms/bAj58M
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  • 17. Facebook Groups Nov 2008 1,623 members 2064 1195 140 745 341 800 August 2009 3,539 members 6 Scotland based Groups May 2010 5,285 members
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  • 24. Social Media in action
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  • 29. Social Media in action Manchester International Festival
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  • 34. More than on paper… www.slideshare.net/pcmcreative
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  • 37. Questions WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning

Editor's Notes

  1. Business is always looking for ROI… return on investment. With Social Media and Social Technology it is important to consider ROE… return on engagement.